6.06.2018

There are some shots I take that seem meaningless but which I like looking at. I might be the only one but that's okay.


I think I enjoy this one because there is so much blue in this shot that the red construction elevators just seem to come alive by contrast. I see the buildings as large waves and the elevators as small fish. It's kinda crazy but endless building is a topic of art exploration that will become more and more interesting as population growth heads toward geometric and there is an ever mounting pressure to build enough living and working spaces to accommodate everyone. It will be ever more relentless.

Documenting the growth of a city is like taking a long term pulse....

On a different note, I was comparing images taken with the same wide angle zoom on the D700 and D800 cameras. I like the files from the D700 better --- at least if no one is going to blow them up really large. They just seem sharper and more topographically juicy.

After a morning swim what's on tap for a slow day? Well, marketing, of course!

At the Breakers in West Palm Beach.

If I was smart enough to be retired I'd like to think I'd end up somewhere like the locale in the photo above. Next to a beautiful, clean pool which is itself next to a beautifully manicured beach, sitting in a comfortable chair daydreaming as the sun sets and the sky glows impressionistically, and the waiter approaches with my light snack of foie gras on whimsical crackers and my evening bottle of Louis Roerderer Brut Champagne; chilled but not too cold...

Instead I am sitting in my small office watching the heat waves waft over the asphalt on the road outside and wondering why work always slows down in the early part of Summer and how I can compensate for the trickle of engagements with an increase in the frequency and scope of my marketing.

I've found a nice, thick printing paper that works well in my crusty Canon ink jet printer. It's Moab Lasal and it's a matte surface stock in a heavy, 235 GSM weight. I've been getting it in boxes of 13 x19 inches to make large prints for my portfolio and also in boxes of 5 x 7 inches which I use to make small, custom prints for specific clients and potential clients.

It's getting rare to show an actual printed portfolio anymore. It's just not a very efficient path. If you have a great "book" and you can get an appointment with an art director, you'll have a really good chance of nailing down some work but it's a labor intensive proposition and cold calling reminds me lately of Willy Loman in Arthur Miller's play, Death of a Salesman. I maintain the printed portfolio for all those times when agencies or clients call in multiple portfolios from two or three other photographers in order to drill down and decide with whom they'd like to work. Or when someone calls and asks to see work in a different way than via a website.

The marketing that seems most productive to me is to make small prints of beautiful subjects, be they portraits, products, architecture or industrial scenes, writing notes on the reverse side and sending them in hand addressed envelopes to carefully selected people. I've sent along a few downtown shots today to various principals at an architecture firm and I've sent along a few shots of people working on an assembly line to an art director at an agency that just won a similar account.

I try to maintain a list (ever evolving) of 100 people (not companies) that I'd like to work with and, once I put someone on the list I like to mail to them at least four times a year. I intersperse physical mailings with e-mails that show off recent jobs that I think will resonate with the recipients. I also send out letters on stationery to announce things like recent awards, and the addition of new services (different types of imaging or different levels of video production).

Invariably the personal letters work best. Each one is unique because they are written directly to one person. No boilerplate. No over-arching template. When you engage a person directly, and they know it, they appreciate the time and energy you've taken to reach out. You might not nail down a job immediately but the good will accrues over time.

Once, in an unusual moment of despair, I asked my all knowing spouse why no one was calling to book me (this was about ten years ago). Was I over the hill? Had photography vanished as a form of profitably business? Would I ever work again?

She sat me down and was very patient. She reminded me that she had worked for large ad agencies as an art director for nearly 20 years at that point. She pointed out that a lot of "creative" agency work is repetitive, not very creative and, and sometimes built around stock photography or illustration. She remarked that she had the opportunity to generate about 4 or 5 jobs per year that required high end photography services. If I got the five jobs from her in a given year that was about all I could count on. It wouldn't matter if I sent along an extra hundred mailers or blasted her e-mail way too often. The number of jobs just wouldn't change.

Her message was clear: You can't depend on a small handful of loyal clients. There might not be enough work from them to make your bank account happy for the year. You have to remind former clients you still exist and are working well. You need to find new opportunities and start the long process of reeling in new clients (sticking with our literary theme) like Hemmingway's, The Old Man in the Sea, reeling in the big fish and hoping to hold onto it long enough to land it.

It's a matter of providing both a personalized engagement with your current clients and a constant outreach to new clients that makes any business work. Different prints for different purposes.

So, I'll set a goal to knock out ten individualized marketing pieces in a given day. Once I've done that I allow myself to escape the office and work on something that makes me happy. It usually works...

And...yes. I've learned by know that the first few weeks of June are when many people take vacations. I should put this knowledge into next year's calendar and do the same myself.

6.05.2018

A growing appreciation for wide angle zoom lenses. The Tokina is proving to be a fun and different lens for me. Especially when paired with the right camera...


Okay. I'm having a blast shooting this big, bulky lens. It's the Tokina 16-28mm f2.8 ATX Pro lens. It's the cheapest of the big, fast wide angle zooms and while nobody is going to insist that the corner sharpness, wide open, is anything to write home about I am starting to understand why so many people like shooting this wide; you can get a lot in the frame and that makes you work harder at trying to pull good compositions from chaos. 

When I stop this lens down to f8 I become fearless about

OT: Securely cleaning up 38 years of haphazard record keeping and filing.

Ellsworth Kelly Installation on the UT Austin Campus.

One of my earliest memories of my maternal grandmother was a visit to her house in the Ben Avon neighborhood of Pittsburg, PA. I was probably five or six years old and I was fascinated that a house could have three floors and an attic and basement. Even more fascinated that every room was filled with newspapers, furniture, housewares, books, lamps, etc. And when I say, "filled" I mean that each room had small walking pathways through the stacks and clutter that occupied the majority of the square footage in each room.  I remember walking into one room on the third floor that had been my grandfather's home office for nearly 50 years. It was filled with IBM typewriters of nearly every vintage. When a typewriter broke my grandfather would put it on a shelf and pull a new one out of a box and continue typing. He never trusted a machine once it failed him. I'm sure he always meant to have the dozens and dozens of typewriters repaired, or at least donated, but he never got around to it.

Once my grandparents filled one house they eventually bought a bigger one nearby. I remember visiting years later to find that the new house was now so full of stuff that the family was storing a mahogany table that would seat 16 under a tarp on the front porch. I don't know where all the stuff came from but it seems that once it entered the house it was trapped their forever...

But this is not a story about my grandparents, it's about my own parents. They bought a modest house in San Antonio about 38 years ago. I never lived in that house as I was already in college and firmly ensconced in Austin, Texas. I would come down for holidays or dinners and I never really paid attention to my mother's tendency to save everything in the event that a greeting card or jelly jar could be repurposed or in case the IRS wanted to see some detail of a return filed 37 years before. 

Most stuff ended up layered in boxes which were layered in closest and in the garage. When I say, "layered" I mean that a box might have old Christmas cards from friends and family, circa 1982 on one layer and under that might be some series EE savings bonds and under those might be a cache of credit card receipts from 1993 and under those might be some photographs from the end of the 19th century. These seemingly endless boxes of stuff were everywhere but since my parents seemed to be competent to handle their own lives the "archives" never hit my radar. 

That all changed at the end of 2017. My mom, the curator and essential content creator for most of the saved material passed away rather suddenly. Then it became glaringly obvious that my mother and her housekeeper had been keeping my dad's progressive dementia and memory loss from the three of us kids. My dad hadn't signed a check, balanced a checkbook or participated in financial record keeping in the better part of a decade. He had no idea what was in the boxes, or, more importantly, where to find important documents and things like checkbooks or bank statements. 

At the time it seemed a herculean task but we were able to find a very good memory care facility for dad. I thought that would be the toughest task to get done in this tumultuous and emotion laden transition... But it paled in comparison to the enormous process of cleaning out my parents house and finding, and securing all their legal documents and financial instruments. 

Belinda and I took on the task of sorting through everything to find all paper with account numbers and social security numbers on it. Anything that could be used for identity theft or information theft. We would head down to San Antonio once or twice a week, from January through May, to both visit my dad and to also sit for hours opening and sorting through boxes, filing cabinets, desks and cupboards. We looked through every nook and cranny. We had a three bin system. One bin was for all things with identifiers on them but which did not need to be saved for legal or financial purposes. This box was called, "Shred." A second bin was for memorabilia. Anything from family snapshots to class rings, old watches, cards from various grandchildren (my brother seemed incapable of tossing anything his kids had made as presents for our parents....) notes, letters, etc. This bin was called, "Memorabilia" and had a note: "to be sorted by Alison and Ned" my siblings being more attached to the nostalgic residue than I.  The final box that Belinda and I worked to fill was for recent tax returns, property deeds, stock certificates, life insurance policies, financial accounts and medical records. All of this material went into a bin called, "Save and File." 

We have, just this week, finished our primary filtering of all the boxes, desks and hiding places. Belinda and I brought the ten moving boxes of shredding up to Austin and called a service that will come to your business or home and shred documents in a big truck fitted with a powerful, industrial shredder. They charge by the pound. We handed over to them 420 pounds of material to shred. It was sweaty work for the technician to pull the boxes out and into the hot interior of the truck but we were overjoyed to get our space back in the studio and in Belinda's office. 

My brother and his wife have taken care to mine all of the memorabilia and to sort it for "keep" and "throw." 

All that's left in the house now is the bulk of the furniture (some rescued by my two siblings and their kids) bedding, kitchen ware and old clothes. We thought of having an estate sale but no one was up for spearheading that so we're working with a charity to have then come and take anything of value.  After that we've found a service that will excavate the house of all trash, unwanted items, unclaimed stuff, pile it all into a dumpster and haul it away. 

So, what is the tangential lesson I've received from the universe by doing this process? First, that most of the stuff we're probably hanging on to is worthless to nearly everyone else in the universe. Second, that over time we spend enormous amounts of money accruing crap we don't use up and don't store well. And, finally, that after we die someone else has to take responsibility to put aside sentiment and radically downsize the ever growing piles of things we thought we'd take out and look at sometime in the future which have laid, untouched, in boxes for decades. In fact, I'm pretty sure my parents had no idea what was finally in most boxes and could not have found anything particular thing which they had not used or seen past two years. 

Two things struck me as odd. One was that my mother and father were fond of Bonne Maman jams, jellies and preserves. I like the look of the jars just as much as the next person but when I opened a cabinet in their kitchen I came across several hundred empty jars which had been used, cleaned out, had the labels removed and were stored with their lids on. There was no sign that my mother had ever reused even one but the collection grew right up until near the end of 2017. 


The second odd thing concerned a chunky collection of U.S. Savings Bonds. Series EE. My mother seemed to collect these as well. She worked for a large insurance company for many years and, in addition to the generous pension that was part of her compensation she also seemed to love the month ly purchase of these government bonds. Since I had been designated as the administrator and executor for both of my parents my mother brought out a thick 9x12 inch envelope on day in 2016 and asked me what she should do with these bonds. It was the first time I knew of them. I told her she should take them to her bank, cash them and put the proceeds into one of her accounts. We never spoke of them again but I called the bank after her passing to see if she'd ever completed the transaction. No. Now the search was on for the envelope. 

We looked in every nook and cranny. Every strong box. Every moving box. Nothing. Finally, I was gathering up clothing and accessories to take to Goodwill or their church's thrift shop as donations. One old canvas bag that hung with some of mom's well used leather purses seemed a bit heavy and bulky so, of course, I looked inside and there was the envelope we'd spent months looking for. 

I can't wait to sell the house. I never liked it. And I'm tired of writing checks for taxes, utilities and maintenance for a house that no one lives in. I'm meeting with a realtor who my elder law attorney has recommended. I hope the sale can be handled with as little intervention on my part as possible. 

I hate projects that go on forever.  I'm stacking up my banker's boxes with old tax returns in a corner of the studio. When I pull out all the old paper from the filing cabinets I'll call the shredding service again. It's cathartic. And it's something you should try not to pass on to your children. Not when they'd rather be walking around testing a new lens....

6.04.2018

An interesting solution for interior architecture. Use smaller format cameras....

I liked Abraham's (ODL Design) suggestion that I source an inexpensive Olympus EM-5.2 and use the hi-res mode in conjunction with the 8-18mm Panasonic/Leica lens to make very high resolution shots for my upcoming architectural photography projects. I have one modification that I'd make to his suggestion and that is to try the process with the Panasonic G9 as I like the finder better and it can generate equally large (or bigger) raw files.

The detail that remains to be see is whether or not the 8-18mm lens will actually resolve 45+ megapixels of resolution on the camera's very dense sensor.

I'm working on getting a test camera to see just that. Stay tuned and we'll see if we can't do a head to head comparison. Either that or I can just bag the whole idea of shooting architecture and keep making portraits. Might be a better use of my time.....


Portrait of Jill Blackwood as "Dot" in the Stephen Sondheim play, "Sundays in the Park with George." From the production at Zach Theatre in Austin, Texas.


We were doing marketing photographs for the new play and we were warming up with with some individual portraits. Jill was my first subject of the day and she stood patiently as I fine-tuned the camera and lighting settings.  I've photographed Jill many times over the years and really admire her acting talent. And her tolerance of photographers who fiddle with their cameras too much.

We were doing a shoot within a shoot on that rainy Friday. I was photographing the principal actors while a photographer from the local newspaper was photographing me photographing the models  and a video crew was also filming the actors, me and any other other B-roll they thought they might need in order to complete their production.

Since we had a three camera video crew in tow I decided to light the stage and the set with continuous lighting to make the motion shooting easier. If I had used flash on the dark stage there's no way my skimpy modeling lights would have provided the right illumination for noise free video, and the video is a big part of ourmarketing push.

I set up a bunch of Aputure LightStorm LS-1 and LS-1/2  LED panel lights, some shooting through a six by six diffusion scrim on Jill's right and several more bouncing off multiple 48 inch reflectors on Jill's left side. There is also a "wink" light on the top of the camera just to add a little catchlight to her eyes.  Just a small and inexpensive LED panel...

The video crew did their jobs well and we are closing in on 20,000 views of their opus: Zach Sundays in the Park. Here is more information from Zach about their production: http://zachtheatre.org/shows/main-stage/sunday-park-george/

This is not one of the frames the marketing team chose. I use it here because it's one of the quiet moments in a shoot that is a photo of the transition to the next moment. It's just a quiet moment.

I used a Nikon D800 and the 24-120mm f4.0 VR lens to take the series of images and I used an Gitzo tripod for system support.