I have a few friends left in academia and they are almost always working toward having a book published.  Their books are specialized and are generally printed in runs of 2500.  I've had four books on photography published and their runs are more than double that.  If the  book does well, more are printed.  If it does poorly they let it die on the vine.

The bottom line for many traditional writers is that their work might only be viewed by a couple thousand people (who originally purchased the books) initially and several hundreds more by way of "pass along".

I recently checked my total ad page views in our "Adsense Metric" and discovered that this series of 588 blogs has had, in two short years, over one million page views.  That's an amazing number to me.  If you are an ad manager at a big company that probably doesn't even register.  But for one guy and the 21st century version of a type writer and a mimeograph machine.......well,  I like it.

Steven Pressfield has a new book out.  It's about getting things done.  He says that everything hinges on delivery.  That means finishing the project and putting it in the box and delivering it to the world.

I agree.  All the great ideas in the world are nothing unless you deliver them to the audience.  Thanks for being my audience.


Sorry Olympus. No big review on this one.

I hope people don't shorthand this article into a blanket denouncement of what might, for some people, be a good product.  But even though I've always been an Olympus fan this one's going back into the box and heading back to Olympus on Monday.  And in a way it makes me sad.  See, the images are really pretty good.  At least as good as the Canon G12 and the Panasonic LX 5 when shot at the base ISO.  And the built-in, pop-up flash really does a nice job.  The icing on the cake and the thing that tipped the product into the small circle of things I wanted to do a hands on test of was the ability to use the electronic finder from the Pen cameras.  I just knew I was going to love it.  But I didn't.

And most of it boils down to this.  The camera is too small for me to hold comfortably in my hands.  It's just to thin, front to back, and try as I might (an evening out and three days of trudging around downtown shooting as much as I could for hours at a time.....) I never warmed up to this little camera.  I'm only five foot, eight inches tall and I wish I had bigger hands so I could swim faster but if I did have bigger hands it would only exacerbate the problem at hand.......too little camera to hold on to.

With one of the thicker cameras you could quickly adapt a holding position that would allow you to walk down the street holding the camera in your right hand and pulling it up to your eye for a quick snap before pulling it back down and walking on.  It might be training but I feel like the G cameras and even the old, film Canonets had the grip ergonomics just right.

The menus, as usual, take time and mental energy to master and the dials and buttons are too small.  I hate the lens cap that pops off when I turn the camera on.  I lost it for about half an hour and so finally tethered it like a rank amateur at a Disney park.

I know a lot of people who profess to love their Canon s95's.  I'm sure they pull them out once or twice a night and take a quick photo of their friends and then throw the camera back into a pants pocket or purse.  If you are going to buy this camera you'll probably do the same thing.  Because even with the electronic viewfinder the whole thing is just out of balance with the way serious people shoot (maybe just me).

I know I'm going to get a lot of mail on this one so I'm going to defuse some of it right now.  No!  I'm not going to go out and shoot hundreds of test frames and tell you what I like and what I don't like about the images.  If I don't like handling it I'm not going to take the time to shoot it.

I'm not going to parse micro differences and split hairs in a comparison with competitors.  I'm just not going to review the camera.  If you like Olympus and you like micro dinky cameras this might be just what you're looking for.  I love the feel of the EP-2 and the EPL and I feel like the "Honey, I Shrunk The Kids" routine just went way too far on this one.

At the very least, if you buy this camera, you must buy some sort of aftermarket grip in order to use it with any comfort at all.

Several preachy posts in a row should be broken up with something less serious.

The nature of writing blogs for me is to have frank discussions about serious issues that face photographers and creative people in a tenuous time.  But sometimes even I get overwhelmed with my gloomy mein.  So I thought I'd dredge up a delightful memory I have from a different time in my photographic career.

I was on a week long assignment for a tour company that represented a large chain of "all inclusive" resorts in the Caribbean.  My favorite resort in their inventory was the property in Montego Bay, Jamaica.  The main building of the hotel complex was originally built as an estate for Prince Edward just before the second world war.  It was an amazing, solid place with a wonderful open air restaurant and a large swath of white sand beach.  I've been back on vacation with Belinda several times and we've always had a wonderful and relaxing time.  We even took turns (unintentionally) flipping over a little Sunfish sailboat in the bay.

The photo above was taken on my first working visit to the island.  This was one of our four models, hired in Dallas, who flew down to the property with my small crew in a chartered plane.  She was standing on the dock, getting ready to hop on a catamaran for a sunset cruise and I snapped this with one of the original EOS-1 cameras sporting a 70-200mm early L lens.  All of the film from this particular assignment seems to be Fujichrome 100.

We worked hard on this trip and got images all over the resort.  We even took a trip to climb the falls at Ocho Rios.  We worked hard, played hard and generally had a good time.  No one broke the rules.  No one went on a "diva" fit.  The client was pleased enough with take to assign us to five more island adventures over the course of the next year.

We worked from a shot list.  We kept our film cool and dry.  We kept the cameras and lenses out of the air conditioning so they wouldn't be affected by condensation.  We wore hats.  We used sunscreen.  I learned to scuba dive.  

The check came in the mail.  It was good.  

Now that was a boring blog.......


Inspiration. Intention.

I was photographed recently.  I'm not sure what the intention of the photographer was.  He wasn't being paid.  It seemed almost perfunctory.  I didn't look good, or gallant or brilliant.  More a deer caught in the headlights for 30 frames or so.

I took the photograph of Belinda, above, because her beauty inspired me.  I saw a mix of expression, grace and beauty, along with a light filled, rich and kinetic environment, the sum of which inspired me to grab the camera ever dangling from the side of my chair and softly, slowly and with great care, to enlist Belinda into a collaborative dance of photography.

Like most entanglements in life there was give and take.  Expressions lost to the vagaries of timing and bad technique.  Nuance gained by trying to overlay my emotional response to the physical reality in front of me.  To mix the subjective with the objective.  In the end it might only be a portrait that speaks to me. And that's okay because I am its primary audience.  But at its outset it was inspired by an overwhelming desire to capture the beauty I saw in front of me....

Note:  in keeping with our new philosophy of "Goodness and Light" this post has been edited severely.  It was more detailed.  Keep that in mind as you read the comments.


The Process of Reinvention Can Be Misguided. Sometimes you just need to be relaunched.

I had coffee with my friend and sometimes mentor, Will van Overbeek, this afternoon and I was blathering on about how we needed to re-invent ourselves for the new age of photography.  (I do go on.)  This time he stopped me and offered,  "No.  You're wrong.  We don't need to invent what we do.  We're artists.  We do what we do.  What we need to do is figure out new ways to market what we do."  And he reminded me that we're not like Coca-Cola, we don't need to mess with the formula,  maybe we just need to work on new delivery systems.

As in most things, Will is probably right.

In my capacity as a supportive member of a college photography program's advisory board I watch a lot of very, very famous speakers come thru and speak to the students and the local chapters of the ASMP.  I watch them show an endless show of cool images from "the good old days" and then I sit thru the second half of the show where they routinely admonish everyone who will listen to charge stratospheric prices, jet to NY to show your book,  dig around in the change jar on your nightstand and finance your own round the world shooting trip or grab a Red video camera, a couple dozen of your best friends and start making your own movie/music video/commercial/magazine or some other such suggestion.

After hearing such from at least a dozen people who HAD stellar careers in the 1980's and 1990's I got to wondering why I don't see their names attached to big, current ad campaigns, in the cut lines in the gutters of magazines, and in all the usual places we used to see their names.  Seems that when the phones stopped ringing back in 2006 most of them waited next to the answering machines for a while just dead certain that everything was going to come roaring back.  About 2009 the realization finally sunk in that things might take a lot longer (if ever) to come roaring back.  Longer than most could wait.

But when they tried all the things they'd done in marketing past campaigns they found that success was now elusive.  The mantra of recent years is SEO and that's great if you selling commodity widgets.  You can rush to the top of the page and I pretty much guarantee that you'll attract the attention of several kinds of shoppers:  brides and bargain shoppers.  Great for wedding photographers but not so great for advertising photographers who've made careers out of differentiating their vision and offering a custom made intellectual property instead of a commodity that depends on price and availability.  (As I've said before, it's hard to scale up production on creativity....)

The other dodge of just about every photographer has been to rush to "free marketing" which means depending a mix of e-mail blasts, social marketing and a dynamic website.  Well,  guess what?  All those crowded front page websites with articles and blogs and words and links on them are design nightmares. And we're trying to sell to designers, right?  A well known photographer and workshop talent who embraced the "crowded page/Word Press/mixed blog=portfolio" websites last year reported yesterday that his page views fell by half since he changed over and drank the Kool-Aide on "dense pack" front page website design.

On the other hand mentor Will has been actually asking art buyers what they really want to see and it seems that the genre that generates the most (all) enthusiasm is not the "blog and portfolio in a blender" approach championed by SEO experts like Blake Discher from the ASMP but the good old fashioned, ultra clean design of a portfolio website.  Now that's not to say that other photographers don't flock to each other's site to see who's doing what and what kind of stuff might be best to "pay tribute to" but it does mean that the people who buy our stuff just really want to see the product (our photography) clearly and quickly and without a lot of clutter.  Probably the reason LiveBooks can still charge three or four big car payments to get you a site up and make it happy.

But the bottom line is that staying in business and pulling in jobs is harder than ever for guys who have the most tenure in the business.  We had old ways of doing things and were slow, both emotionally and logistically, to change course when the icebergs cropped up.  Doesn't mean the work isn't sellable but sometimes I feel like we put the marketing on a train to nowhere just as super highways sprang up all around the edges.

So, what are all the "super pro" veterans of our industry doing? Some have their heads down, learning new skills and producing video as fast as they can.  Others are finding new markets or brilliantly resurrecting old markets in new way.  And I salute these peers.  They've got their heads down working and you don't know who they are because they market exclusively to art directors and art buyers and not to their fellow photographers.

But a huge proportion are opting to stop shooting directly for money and to leverage their decades of name branding and affiliations with giant magazines and new organizations into the world of experiential entertainment.  And let me say right off the bat that I have no problem with people selling knowledge and cheap thrills to a legion of people who are rightfully curious about what working at that level WAS like.  But I also want to say that so, so, so many of the workshops are like astronomy.  When you look in the big telescopes you are seeing photons that left distant stars light years ago and have traveled thru time.  You are not seeing stars in real time.  You are directly experiencing past history.  And this is enchanting and fun and, at times, breathtaking.  But you shouldn't confuse it for what's happening right now.

Learning the language of the past is fun and satisfying but you should understand that it's probably not the current language nor will it be the language of the future.  If you do photography as a hobby, art or for fun then the only thing that matters when you take a workshop is whether or not it was fun, fulfilling or interesting.  If you do it for a business make sure you understand the inflections.  Make sure you can see clearly what is history, astronomy or nostalgia.  As the best coaches in sport say, "Play your own game."

Will is right.  Artists need to hew to their own vision.  We're not in manufacturing we're making a unique intellectual statement.  If one market isn't biting the logical thing not to do is to chase the same "look" as everyone else.  The logical thing to do is to find your market.


An interview with Michael O'Brien in which we discuss his new book, Hard Ground.

Michael O'Brien Speaks.  Hard Ground. from Kirk Tuck on Vimeo.

For those of you who are unfamiliar with Michael's work, here is his website:  http://www.obrienphotography.com/  I met Michael in the 1990's when he moved his family to Austin, Texas after having done a six week assignment here for National Geographic.  He is an icon in the industry having done the ground breaking, "What's on your Powerbook?" campaign for Apple, Inc.  A beautiful and timeless campaign for Bank of America and countless amazing photographs for magazines, from Texas Monthly to Life.  And of course, National Geographic.

I decided to interview Michael after the publication of his new book, Hard Ground.  It's an amazing book. I hope you enjoy hearing Michael talk about what he does, how he does it and the thought processes behind it.

I'm so honored that he made time to do this interview with me.

The book is called, Hard Ground.


Mini-Camera Review, Social Photography Commentary.....

Dave Steakley's shoes.  Perfect with a black tuxedo.

Belinda and I went to the $300 a person, super deluxe, wonderfully fun, fund-raiser for Zach Scott Theatre last night at the downtown Hilton.  The event is called, Red Hot and Soul, and this year's theme was the 1960's.  Bee hive hairdo's and Sgt. Pepper outfits we well represented as were pink suits for men and "Madmen" fashion for women.  The culturally clever even made reference to, La Dolce Vita, with some pretty stellar sunglasses.  Tons of great music.  Mercifully short speeches.  And best of all,  NO SILENT AUCTION.

Since I wasn't working I didn't take a serious camera but I did take along a camera I almost condemned.  See,  I was just about to send Olympus back their ZX-1 for a list of what I considered, "design faux pas".  I'll list them and we'll get that out of the way:  1.  You charge the tiny battery in camera with a USB charger.  All cameras should come with chargers that allow "out of camera" charging.  And the camera size shouldn't be so small that it compromises battery performance.  2.  While we're on the subject of small !!!!!!  Things can be too small.  I don't have big hands but I felt like my hands were the size of catcher's mitts when handling this one.  And the buttons.......they are made for ants.  3.  The camera is way too thin, front to back to hold comfortably.  Really.  Were they trying to become two dimensional?  And is that a selling point?  This is why serious photographers opt for a Canon G12 instead of the S95......there's more to hold onto.  And finally, of course, #4.  The menu and interface operation still sucks.

But I stuck it in my pocket with an EV-2 finder on the top and we went downtown.  I had the camera set for auto-ISO, AWB, and auto flash.  Sometimes I turned off the flash.  

So,  I wrote all that negative stuff above.  Why am I still writing?  Because I like the photos I got out of the camera.  Because it locked focus in a very dark room very quickly.  Because the flash was nuts on every time.  Because I could use the eye level viewfinder from my EP-2.  Because it has a raw mode.  Because it has a built in neutral density filter.  And because the battery didn't run out.

I'm keeping it for another few weeks and then I'll decide if it really deserves a big review or not.  I will say that Belinda thought it was wonderfully small.  And it's a good reminder that not everyone is looking for the same things on their cameras.  

The Winner of the Best Hair.

Kissy Face with the managing director, the artistic director and the two incredibly dedicated board volunteers who filled the giant ballroom to its fire code limit with generous donors and fans of live theater.

And...what does a grisled old pro like me do on a night off?  Well I certainly take a moment to check out the photographers (there were three) who were working the venue.  While I am the official photographer for the Theatre I only do the shows and the creative marketing campaigns.  I don't do the "grip and grins."

Above is my favorite photographer of the night.  Dressed in a black shirt (approved) and black paramilitary cargo pants (neutral)  he got extra sartorial points from me for the matching it all up with a good pair of black shoes.  Lost points for wearing at least five big pouches all over his tactical belt.  But what amazed me was the size of his flash reflector.  Instant award for the biggest one I've ever seen.  Black Rapid (camera suicide straps)  on one each of a 5Dmk2 and 1Dmk4.  The only two lenses I saw him use were the 24-70mm and the 70-200.  I'm dying to know what was in the five cubic feet of bag space hanging all over his belt........

I'm dying to see the photos.

Added at 6pm CMT:  The interview with Michael O'Brien goes up at 1 am Monday morning.  Thanks.

UPDATED:  The photo gallery from the photographer has been posted and it's pretty darn good.  Guess he had some magic in those little bags!


Take me to the river.

Leica R5.  180mm Elmarit 2.8.  Tri-X.  Pedernales State Park.

Notes for photographers:  Time spent Tweeting is time lost  for photographing.

Time spent retouching is time lost photographing.  Time spent researching equipment is time lost for photographing.

Time spent measuring performance is time lost for photographing.

Time spent talking about gear is time lost for talking to subjects.

Fall in love with your subject.  Then you have a reason to photograph.  Fall in love with the process of photographing and you're short changing your subject.

Use alternative processes if they are really what your vision is all about.  Learning lots of alternative processes?  You're just bored.  See:  Fall in love with your subject.

Two thumbs up for my friend AM (anonymity requested).  I saw his book last week and was stunned at how good his interior architectural work and wide angle landscape work is.  Rare for me to like photos without people.  AM pulled it off well.  Also told me he uses HDR......I didn't believe it.  He uses it in the service of his vision and not the other way around.  And he does it with such a skillful approach I couldn't see his hands on the button.  Here's a link:   http://www.mostlyfotos.com/  And here's a shortcut to the architectural stuff I liked: http://www.mostlyfotos.com/search/label/Architecture

AM changed my jaded perspective on HDR.  I no longer think that all of it looks like Technicolor Vomit.  And I'm also amazed that the stuff I liked so much was shot on a Sony Nex-5 with a 16mm lens...  Great Job.


Three Days of Lighting and Hanging Out With Young Photographer/Students.

Well, not this young.  And with better equipment.  And in a bigger space.

I've been asked by the Mac Group, the people who represent Profoto in the USA, to speak as part of their "Mac on Campus" initiative.  I'll be speaking on Tues. the 19th at the Art Institute here in Austin.  One Weds. the 20th I'll spend the day with the classes at San Antonio College (took a biology course there when I was in high school ) and then, on the 21st I'll be doing a morning and an afternoon session back here in Austin at Austin Community College.

I'm dragging some of my own, favorite Profoto gear along with me but for the most part I'll be talking about lighting and doing demonstrations of my favorite lighting techniques.

Digging around inside my camera with a screw driver and shaky hands.

If you've read the column for any length of time you probably know that I'm both attracted and repulsed by different aspects of "gear."  I want the stuff to be good and to work right but I don't want it to stick its head into the picture and start giving me "helpful hints," and I rarely want to hear about exactly how anybody did anything.

I was attracted to Zeiss manual focus ZE lenses and bought four of them to shoot on my Canon cameras.  I know most people think I should using the lenses on the 5d2 but I'm stubborn and I like what I like and I wanted to also be able to use them on the Canon 7D.  Here's the problem I found:  While I can easily manually focus the lenses if I use live view and enlarge the images ten times trying to accurately focus fast lenses on the stock 7D screen is hit and miss.  And mostly miss.

I bought a new screen for my Canon 1d2N and it worked really well.  The screens I'm looking for are the ones with the split image rangefinder in the center circle.  Just like the ones we used to have in our Pentax K1000's and Olympus OM-1's. (And our Canon f-1's and our Nikon F's).  The braniacs at the camera companies decided, when they implemented autofocus, that no one would ever want to focus anything by hand every again and took that opportunity to remove screens that would allow us to do it out, replacing them with "candy" screens that make everything seem delightfully in focus to the eye even when the focus is way off.  If screens don't need acuity for proper manual focus they can apparently be made brighter and.......happier.  And we know how much everyone likes a bright and happy finder....

But curmudgeon that I am I wanted to manually focus and I wanted to do it with my really super cool 7D and not always be locked into using just the 5D2 or the 1dmk2n's.  I looked into the Brightscreens and they made changing the focusing screen on my own sound ominous and scary.  But if I coughed up about $180 (with shipping) they'd stick one of their plastic gems right in and send it right back.  I like to manually focus but can you imagine how many cups of Nescafe instant coffee you can make for $180?

I found a source on Amazon that sells a screen for around $30 with shipping and they have step by step instructions on the web.  Not nearly as hard as the Brightscreen people made it out to be.

The screen came yesterday.  It just happened to come on a busy afternoon when I was way into overdosing on caffeine.  After too much coffee and a couple glasses of white wine I grabbed my magnetized screwdriver and went to work on my $1500 camera.  At the kitchen table.  I used an LED ring light for close up illumination.  Two screws and one springclip later and I had the old screen out.  A few shaky, false starts and I had the new screen in the right place and the camera pieced back together.  And you know what?  It really works.  The screen is a bit darker than the Canon screen but you can see the exact point of sharp focus with fast lenses.....just like we were able to do ten years ago, and twenty years ago, and thirty years ago.  I tested the whole shebang after swim practice this morning and it's just about as accurate as the 10X focus in Live View.

Go ahead and perform surgery on your camera, if you are using MF lenses.  You  own it.  You are allowed to take it apart.........

Sad media note:  Kiplinger Magazine named Austin the BEST city to be in for the next ten years in all of the United States.  Any time we get a declaration like this hordes of people from LA and NY rush down here like prospectors on a gold rush.  Then we have to wait in long lines in restaurants, the roads are packed with idiot drivers (and I didn't think anyone could be worse than Texans.....) and we hear whining about how the body waxes here just don't compare to LA or how shitty our bagels are from the New Yorkers.  Then the market crashes and they all leave without paying their bills.

So I'm starting a little campaign.  If you are thinking of moving to Austin let me share a few facts with you:  1.  Every years thousands of people die here from the allergies.  Hay fever that won't stop till you hemorrhage and drop.  You literally sneeze yourself to death.  That's something the Chamber of Commerce won't share with you...  2.  While we have a few weeks of mild weather in January and February you can pretty much count on it to average around one hundred and five to one hundred and ten degrees most days.  Sometimes it gets so hot people's tires melt and stick to the road, stranding them. Then the engines overheat, the air conditioning stops working and they die in their cars.  Not too many.  Five or six hundred a year.  3.  All cuisine is covered with Habanero peppers, the most virulent in the world today.  Yep, you guessed it.  If you don't build up an immunity......well.....you die.  4.  We don't have an income tax but, before you get too excited, we have the highest property taxes in the entire world.  Even Hong Kong and Monte Carlo have much cheaper property taxes.  Millionaires cry when they see the tax bill for their garden sheds. (so expensive it's all laid out a la carte......).  You may think you'll be escaping some taxes but yikes.... 5.  Did I mention that everyone in Texas is encouraged to own guns and carry them around the way other state's citizens bandy about with their cellphones?  We give them out to small children, psychopaths, insurance salesmen, the people who stand around on the street corners, talking to themselves and even to our pets.  Sometimes you can't hear Rick Perry on the television because of the casual gunbattles happening all over the city.  Just don't reach for your pocket too quickly at the PTA meetings.    And finally, we live the Tea Party conservative dream here.  We spend less per student on education than Bangladesh or Somalia.  We provide limited healthcare for seniors.  Once a year poor seniors get a voucher for their own box of band-aides and a bottle of Nitrogen Peroxide.  If you're coming from one of the those "blue" states you'll have to get used to stepping over the bodies of the dead and starving to get to work.  Hell, even to get into the grocery stores.

So, to sum up.  Moving to Austin, Texas is a bad idea.  Especially if you are a professional photographer.......just a little perspective.  

Here's the screen info: