Tuesday, February 04, 2014

In the process of getting my presentation together I happily run across a forgotten magazine cover. Proof that there is a profit motive for photographing beautiful people.


This is a magazine cover we shot back in the 1990's. The art director for this medical magazine called me and asked me to make a nice photograph of an attractive woman. I had someone in mind and made a call. We did a quick shoot with a very large soft box and a 35mm camera loaded with AgfaPan APX 100 black and white film. I selected a frame while I stood in the darkroom watching the film dry and I printed it a couple of hours later. I sent the art director an 11x14 inch fiber print. He loved it. ( the image above is a reduced sized scan of a printed cover ).

Interesting that we worked without a committee construct and approve a layout. We worked with minimal input from the art director. The input consisted of, "please give me a vertical."
We didn't need to send contact sheets back and forth. We didn't need to scan or e-mail or share on Dropbox. There was no retouching. No sharpening. No skin smoothing. And everything worked out fine. 

Streamlined. 

Trust.