Add in the relentless push by Google and Facebook convince agencies that ad targeting is the critical variable and the content of the ad becomes even less important.
Just visited this exhibition of Hiroshi Sugimoto in TA museum. It is really unbelievable what he does with a camera. Most impressive to me were the wildlife photos. You csn see every leaf of grass and the animals looks like they posed according to the photographer directions.His portrait shots of Madame Tussauds wax figures of Henry the 8th and his six wifes make you think they are life models painting from the 16th century.No words. This make you beleive art exists. Regards from your regular, Yoram.
I have just found out that the wildlife photos are really dioramas at the American Museum of Natural History. He had me fulled but it makes it even greater mistery of art. https://www.wired.com/2015/01/hiroshi-sugimoto-dioramas/
Not *all* art directors are looking for sameness, thank goodness. I think it's Louis Vuitton that is doing flatly out of focus stuff for print these days, giving us impressionistic smudges that work surprisingly well, and Bottega has been just shooting short films and putting stills into the print ads, which is also quite innovative, and works well.
But yeah, it definitely feels like the gigs with the interesting briefs are pretty few and far between, and also that to be truly creative even for oneself one needs to maintain a certain distance from the internet.
Thanks Kirk. I did like reading it. Although it was a struggle first thing Sun morn to work through while the house was all quiet, but it’s been bouncing around the back of my mind throughout the day. I’d suggest that it is the counter-point to another reprint - “The passion is in the risk”, first published 11.26.2010, reprinted 12.1.2018. If someone isn’t deep into their art, then yes, they’re into it for entertainment or profit. Ideally, both. I’d also go out on a very thin limb and suggest that most art is derivative - it’s rare to find something that is truly unique. The internet abounds with quotes attributable to various artists, writers, poets etc to the effect that bad artists copy, while good artists steal ideas. So what is new tends to be one or more stolen ideas reformulated. To rephrase your point - the internet has sped up the process of both copying and stealing, and in doing so, turning everything into fads. As an amateur, I have the good fortune to be able to ignore the internet and just shoot what I want for my own pleasure / frustration. Cheers, Not THAT Ross Cameron
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Add in the relentless push by Google and Facebook convince agencies that ad targeting is the critical variable and the content of the ad becomes even less important.
ReplyDeleteJust visited this exhibition of Hiroshi Sugimoto in TA museum. It is really unbelievable what he does with a camera. Most impressive to me were the wildlife photos. You csn see every leaf of grass and the animals looks like they posed according to the photographer directions.His portrait shots of Madame Tussauds wax figures of Henry the 8th and his six wifes make you think they are life models painting from the 16th century.No words. This make you beleive art exists.
ReplyDeleteRegards from your regular, Yoram.
I have just found out that the wildlife photos are really dioramas at the American Museum of Natural History. He had me fulled but it makes it even greater mistery of art.
ReplyDeletehttps://www.wired.com/2015/01/hiroshi-sugimoto-dioramas/
Not *all* art directors are looking for sameness, thank goodness. I think it's Louis Vuitton that is doing flatly out of focus stuff for print these days, giving us impressionistic smudges that work surprisingly well, and Bottega has been just shooting short films and putting stills into the print ads, which is also quite innovative, and works well.
ReplyDeleteBut yeah, it definitely feels like the gigs with the interesting briefs are pretty few and far between, and also that to be truly creative even for oneself one needs to maintain a certain distance from the internet.
Thanks Kirk.
ReplyDeleteI did like reading it. Although it was a struggle first thing Sun morn to work through while the house was all quiet, but it’s been bouncing around the back of my mind throughout the day.
I’d suggest that it is the counter-point to another reprint - “The passion is in the risk”, first published 11.26.2010, reprinted 12.1.2018. If someone isn’t deep into their art, then yes, they’re into it for entertainment or profit. Ideally, both.
I’d also go out on a very thin limb and suggest that most art is derivative - it’s rare to find something that is truly unique. The internet abounds with quotes attributable to various artists, writers, poets etc to the effect that bad artists copy, while good artists steal ideas. So what is new tends to be one or more stolen ideas reformulated.
To rephrase your point - the internet has sped up the process of both copying and stealing, and in doing so, turning everything into fads.
As an amateur, I have the good fortune to be able to ignore the internet and just shoot what I want for my own pleasure / frustration.
Cheers,
Not THAT Ross Cameron