People get all giddy and euphoric when they buy new gear. Even though they are trading the money that they traded their time for they must feel as though they'll get ahead by purchasing this latest thing and that the promise of leveraging their new gear will offset the short term pain of earning, and then parting, with the hard won cash. I know I generally feel that way...
We typically enter into the process of an eventual (photography) transaction out of boredom. In my case I already owned some good LED lights and they were working pretty well on most of the video and still projects I used them on. But recklessly, I ventured on to the internet and started just, you know, looking around to see what might be new in the world of lighting (which is generally less costly than looking around at new lenses, which is generally less dangerous than looking at new cameras).
So, it was about a year ago; maybe a month or two longer, when my "research" brought me face to face with a new generation of LED lights that boasted higher output and much higher CRI's (color rendering index) than the lights in my existing inventory. One thing led to another and I started to fixate on the (almost unnoticed) short comings of the five or six lights I had in house. How could I possible survive with lights that bared crested the 90 CRI threshold when I could be working with lights that breezed by with CRIs of 95 to 96? How would I be able to look clients in the face
