9.16.2023

And here's the problem with blogging about photography. Or one of many problems these days...

 Comment from a VSL reader:

"The problem with looking at your photos on your website is that I cannot really tell what camera you are using and you seem to have quite a few at this point. I mean there is no wow factor in what is captured. Nothing to distinquish what you take with this new Leica versus what you take with your other options. It just doesnt stand out. Is it more fun for you with the new toy? I am sure that it is. Does it make a difference in what you share with the viewer? Not at all. Is there something “magical” with the Leica files? Nope. Nice photos but they could be captured by any of your cameras. That is what is maybe sad about todays photo world. Where is the “wow” factor? Where is the OMG i could never have gotten that photo with X camera I needed Y camera to capture that?"   -John

Hmmm. 

Let's dive in. 

There seems to be an idea that the Visual Science Blog should be akin to a big, cutting edge portfolio of amazing images. That the images I post are on their way to inhabiting a rarefied collection of material that is unrivaled. And that each image I take is taken with the expectation that you (the reader/visitor) will be bowled over by it. And that you'll see profoundly different and  glorious images from each new camera I try.

Nothing could be further from the truth. Most of the images I take in the service of the written word here at VSL are meant to be illustrations in support of the words and not the other way around. Some show how well a wide angle lens works and, if appropriate, also shows some of the  faults such as a high degree of vignetting in the corner of frames, or a lowered sharpness on an image's edges. Many images here are, in a sense, "diary" images that show only the flow for me of a warm day with no specific special effects. No shocking attributes.

John comments that he has a problem on my blog (not on my website!) discerning which camera I am using (at the time) and suggests that I have quite a few cameras. Perhaps believing that I am rotating through a huge inventory of cameras and lenses and not labeling the ones I am using in each post. 

At last count I have fewer cameras than at any other time in my career in photography. Eight cameras in all. Several are duplicates because of my belief that pros should only go on location if they bring redundant equipment. Hence two Leica CLs, two Leica SLs. 

I think John is suggesting that there should be a discernible/demonstrable difference in the look of files between most cameras. He is unable, it seems, to distinguish between images I post from one camera from another. Or from one lens to another.

I get it. The web sucks for any sort of comparative analysis between  images. While I can plainly see a demonstrable difference in sharpness, fine detail and contrast when I used the Leica M240 with a very well corrected 50mm APO lens yesterday I had the advantage of viewing the results on a 27 inch, calibrated, 5K monitor at the file's native resolution. I can still see the higher definition in the images on the blog site but some of that might be down to a placebo effect of having seen the detail in the studio post production context.

Back in the days when there were photography magazines printed on web presses on decent, but not exceptional paper, and run through line screens,  or color separation processes, camera and lens reviewers often prefaced or ended a review containing images with an exhortation to consider the "words" of the review as the standard for appreciating a lens. Knowing that line screen, web printing and mediocre paper stock would have the effect of homogenizing out the differences one might see on a custom print on Cibachrome or some other medium. "Evaluate" they said, "Based on what I write, not on the photos."

I agree with the basic premise of John's observations. He asks, "Is there something "magical" with, for example, the Leica files? Nope. Nice photos but they could be captured by any of your cameras." And I've written discussing this exact point many, many times. If you take a 16 bit file that has a long edge of 6000 pixels (24 megapixels), taken in an uncompressed raw format and you drop the files down to 8 bits, drop the resolution to 3200 pixels on the long edge and compress it into a Jpeg file --- which is further compressed by software resident at the host/provider--- you are looking at two very, very different quality levels of image. From the same photograph.

If you are looking for awesome imaging on a blog site you might be over-estimating what is possible. But if you read the text you'll find that the articles aren't nearly as often about the sheer image quality of the illustrations, They are about the handling of a camera, the overall look of the technical aspects of a file as illustrated by included content, but highly supported by, and inferior to, the word-based descriptions they decorate. 

I am not a profoundly innovative and cutting edge image maker. I think we can all agree on that. But that was never my point with this blog. My point has always been to discuss how cameras impact or influence how I work and how much I enjoy working with ergonomically suitable tools. It's about the experiences of photography and not the subjective quality of the final output. 

While I have a vast knowledge, and even more vast level of experience, with the technical and mechanical processes of photography as well as it's history, and have been schooled by some remarkably talented photographers, I am sad to tell you that none of that translates into talent or ultimate performance. Unfortunately creative genius does not seem to be contagious. 

I can tell you how I would light a job or which lens I might use to shoot a job but if you are looking for a virtuoso performance of perfect, artistic photography I'd have to direct you elsewhere. That's not on sale here. And rarely on display.

John seems to be looking for the "Wow!" factor of photography. Mistaking this blog about the experience of living as a photographer for something more "special" and captivating. But I would posit that I've seen very, very few blogs, websites, or YouTube videos in which the photography in those media are anywhere near as compelling as seeing finished prints, finished print advertising or even full resolution images displayed across large, high bit-depth monitors. Expectations that viewing an image on a cell phone screen or laptop screen and being able to perceive detailed differences between photographs from different  contemporary cameras is almost laughable. 

If I did this blog for financial gain or even as an advertising vehicle to clients I might try to figure out a way to display each image at its full resolution and  color depth. But I would be thwarted at every turn by viewers looking at the work on uncalibrated monitors, tiny, worn out screens, little cellphones, etc. When I send material to the three or four favorite creative directors I work with I know that they are seeing the work as it was intended. Their companies have spent tens of thousands of dollars on supporting the workspaces on which these professionals assess and evaluate images. I can never expect that from such a diverse audience as the disparate group who come here. 

I've posted images from three or four different cameras and a handful of different lenses over the past few weeks. Looking back I can discern differences that have to do with tonality and color. In some situations I can see differences in fine acuity. But the vast mediocritizing filter that is the web tends to minimize most differences. 

But I would also attack this perceived problem of being unable to differentiate between cameras on this blog site in a different way. While all the cameras I own have visual differences between them, and even more so when it comes to lenses, I have developed over the past 40+ years specific ways of seeing and photographing that culminate in having a shooting style. A way I like images to look. Irrespective of subject matter. Since I have a certain degree of technical mastery it's not that hard to create files which preserve the look or style I want by adjusting the camera, the lens, the color balance, the tonality and other parameters to mimic that look. It's subconscious at the is point. I bring the imaging mix and the gear is just a conduit for it. 

There is a quote from Thorsten Overgaard, a Danish photographer, that I quite like. It's this: 

"I think it is not so much about what the camera can do, but what you can do with the camera." 

I believe that you could hand a really good photographer just about any current camera on the market and within a week or two; maybe less, they would be making images that look just like their "style." The differences between camera models and brands would be almost insignificant. The look and feel of their point of view, and their technical preferences, would shine through the brand differences.

Last week I wrote about my experiences photographing behind the scenes at a video shoot which was combined with a photography shoot. With photos created for a variety of media. Print and digital. My intention in writing that blog was not to "showcase" the differences between the four cameras I used but to flesh out how the shoot progressed, to show how it was lit, to show how different focal lengths worked in the service of the content. While each camera has its own color profile that was unimportant. I created a custom WB balance across all four cameras so they they would look the same. We call that "continuity" and it's important in the craft of commercial photo work. I'm certain that the video crew all worked to the same kind of WB settings across all six of their cameras as well. 

If I left each camera set to automatically white balance all the scenes I'm sure we'd all be able to see differences between the files from camera to camera. But that would fly in the face of what's needed for advertising work and campaigns. 

If you've come here for specific and in-depth camera or lens reviews you've probably come to the wrong place. I disregard so much that others find important in trying to navigate through the ever changing jungle of camera choices. I don't need or value floppy screens or C-AF, or back button focus, or super fast frame rates, or the "ultimate" in autofocus technology. Or even "film" looks. When it comes to lenses I'm not going to dwell on the desire of ultimate sharpness in the far corners and how the lens feels in my hands is at least as important to me as its maximum aperture. 

When I write about this stuff I write about how I use it or how I value it. I don't do test charts or MTF curves. That's not my job. I don't want that to be my job. 

The commenter, John, asks some legitimate questions. When I started this blog the differences between many cameras; most cameras, was much wider. There were huge differences in color, dynamic range and especially noise at mid and higher ISOs. We could spend a lot of time writing about and reading about these differences between cameras because those things were, at the time, much more impactful. Now that's been flattened out. Even differences in focusing are quickly become minimal.

But that doesn't mean there aren't other equally important things we can still evaluate. Like how a camera feels in one's hands, how useable are certain camera menus?, how does the shutter sound?, how enjoyable is the camera to use?. How comfortable is the gear to actually take out and walk with and work with for hours and hours at a time. And I think that's where this blog comes in. But those discernible differences of today aren't necessarily about the overall impact of the files as they are about haptics and happiness. 

I can probably make a Sony file, a Leica file and a Nikon file all look the same. Add in a really good lens like the Voigtlander 50 APO (which I think is available across all three brands) and I can make them match perhaps even better. The Leica and Nikon images will probably be slightly sharper in the finest details than the Sony with that lens because of the softening effect of the thicker filter stack in the Sony but it's not really anything you'd be able to see on the web. No, I'm pretty sure we could equalize the look across all three brands. And that's a point the commenter seems to have made. There is so little image stream technology differential that it's more or less a moot point. 

If all the imaging can be equivalent then all that leaves for the poor writer to ruminate over is whether or not we enjoy the process of working with a specific model or brand. How well it conforms to our ideas of what a camera should feel like. Or as Thorsten Overgaard says, "...what you can do with the camera."  And that's what I try to explain when I write. But photographic examples of feelings are much different than test charts. And so the images fail while the words have dominance. 

I've tried to explain what I attempt to do in writing and illustrating the blog. The pictures allow you as the reader to follow along. To see how, in the course of a leisurely day I am drawn to one subject or another, one composition or another. Not every image resonates with every viewer. They can't. 

So much of what I shoot commercially is embargoed by clients for the run of their campaigns. It's rare we can share that. But that doesn't mean that I want to come home from a complex shoot and then step into my studio and work hard at setting up example shots to boost some product or another. I've got other things on my mind. 

I thought I was pretty clear in my several articles about my very recent Leica M acquisition that my reasons for buying the camera were one measure of nostalgia for a type of camera I used extensively for most of my film career, spanning about 20 years. Another measure is of my pleasure with using rangefinder focusing, and a final measure of the pleasure is in owning a superbly made product that's so aligned to my chosen occupation and avocation. Almost symbolic. I never suggested that the lenses were all perfect and excellent or that the look of the files from a decade old sensor would spank the latest technology. These are expectations that readers add in spite of my many disclaimers. 

But if no one reads the texts and no one understands that the images I post are, in effect, a diary of a life spent shooting for fun and not museum collectors, it begs the question: If all cameras are good and none have the advantage of "Wow!" factor anymore, does it make any sense at all to continue writing and illustrating this blog. If, after 5600 blog posts the work can be so fundamentally misunderstood is it worth continuing or has the value of recent content been demoted by technical progress?

One of my peers in the photo blog space is struggling with a version of the same dilemma. Is there anything left to write about photography? Are there any readers left to read it? Unlike my peer I have never expected to earn a living pounding this stuff out. I did it for my own pleasure and the additional benefit of having met and interacted with so many smart, fun people. Some in person and the rest via our shared presence here. 

As yet another birthday fast approaches it takes the wind out of my sails to understand that the intention of the blog can be so misunderstood. 

Here's the TL:DR (should have started out with this...): All full frame and bigger cameras currently available are much better than the resolution of the web can show us. My photo life is a journey, not a gallery of greatest hits. Appreciation of cameras now should center around how much or how little you enjoy the process of using one brand over another and not on technical specifications. Life is short. Do stuff you like. 

A favorite quote from another favorite photographer: "As photographers we are only as good as the opportunities we create."  -Kristian Dowling.

I can't remember the source but I do remember reading something that really got me thinking recently. The presenter was talking about HCB's greatest hits. Henri Cartier-Bresson believed that his greatest and most profound work was in taking images of earth shattering events, politics, conflict and the like. In retrospect his aimless wanderings (with no agenda) walking with pleasure through city streets and capturing every day life are the images that have become his lasting legacy. Not the ones he expected but the ones unexpected and, perhaps at the time, even to him a bit boring. 

And in a career spanning decades he created only a few hundred images that have stood the test of time as great photographic art. We don't get masterpieces every time we step outside our homes but we get no masterpieces if we don't step outside with a camera and the intention of looking. That's what we should be writing about. 

I'll be taking some time off after today to ponder all of this more deeply. As I approach 68 years of age I don't have time to waste here if it's to be misunderstood at it's most basic level. 

Thanks for reading. And commenting.


36 comments:

SW Rick said...

Interesting read on somewhat similar topic on Andrew Molitor yesterday:

http://photothunk.blogspot.com/2023/09/the-photo-grift.html

Rick

Anonymous said...

Good tutorial.

I get it. Too bad John doesn't. Carry on as you have.

68 ain't a big deal. Now, I've changed my reference point for getting older. I have just 18 years until I'm 100. Goal. Yippee!

Tom Brayne said...

Illegitimi non carborundum .....

Dick Barbour said...

Kirk,
I don't believe "John" is representative of most of your regular readers, judging by the way most commenters (and I) feel about your blog. So FWIW, please take that into consideration while you are pondering the future. And thanks again for providing such interesting writing (and photos!) for us.
Dick

Kirk, Photographer/Writer said...

I didn't write this with the idea of disparaging John. He asks good questions. It's always good to dig deeper...

Andrea Bellelli said...

Kirk, I really enjoy your blog. Photography is my hobby, not my profession, and I'm probably unable to appreciate all the finest tricks of the trade; I love many of your images as they appear on the screen of my phone. After all an image is not a matter of pixels and tonalities, is a whole. Cartier Bresson seems to have said that sharpness is a bourgeois concept. Lease continue this blog.

Anonymous said...

Obviously “John” is reading your blog for the first time and has no sense of what the blog is about.

Uninformed opinions are not worth the brain space they can occupy.

re welch

Anonymous said...

No, you do not know if John is reading the blog for the 1st time. His is not an uninformed opinion.

G Gudmundsson said...

"Nice photos but they could be captured by any of your cameras. That is what is maybe sad about todays photo world. ..." I took his comments to mean that today more or less all cameras are the same when viewed on the web, that he is lamenting the fact that the web is more or less all there is today, no glossy magazines etc ..

... as you explain Kirk, what we see is compressed several times over ...

So, I would not take his words personally, 99.9% of your readers understand the limitations of blogging and posting photos on the web ... I'm sure John does as well, as I said earlier, he´s probably lamenting that fact that todays viewing options does not allow us to distinguish between cameras ... more or less everything looks the same ... on the web ... a fact that has nothing to do with you, Kirk ... that's my take ... Cheers! Skál!

prk60091 said...
This comment has been removed by the author.
Edward Richards said...

Kirk,

As a long-time reader and owner of your lighting book, I thought your meta-level message was that the camera does not matter. The art is getting the light right. That can be through careful artificial lighting and/or smart use of natural light. I can remember posts of excellent images from terrible cameras that looked great because, as you pointed out, if the light is right, you get past the issues of noise and dynamic range. You also made excellent points in the past about smaller formats being fine, as long as the light is right.

While you do not own many different cameras at any point in time, someone who has read your blog for the past years has seen a lot of cameras pass through your hands. You made first-rate professional images with all of them. In that sense, the camera has never mattered in your work. If it does, it was the look of those old, square Hassy portraits, not anything made by a small format camera.

Your site is in my bookmark folder marked Art Blog, not the one marked Technical Information. I am as curious as the next reader for technical factoids, but that is not why I read your site.

As for creativity being contagious - probably not. But excellent work habits and discipline can be. they are the stepping stone to creative work.

Ed

Eric Rose said...

I don't feel John is a dim-wit. I do feel that many photographers, especially new ones are looking for the magic bullet that will propel them into that rarified strata of accomplished, recognized photographer. They feel by owning the WOW camera and lens magic pixie dust will settle on all viewers eyes leading to great exclamations of adulation.

You want a WOW photograph? First learn what a WOW subject is, learn how to capture it, process the file and develop an audience. But before all that find a camera that "fits" your hands and eventually disappears. That is the WOW cameras for you.

Eric, currently in the Independent Republic of Ireland.

hwulff said...

I do think that John has brought up some valid point, but I also don't understand how anyone can have been on the web for some years and read/seen some photo blogs, 'photo sites' and generally looked at photos on the web and not realized that determining quality via web images is a fool's errand.

Yesterday I showed some pictures, pretty much full screen on a current high end Mac laptop to a number of experienced and knowledgeable photographers. Usually we show pictures made with our latest cameras which rarely produced less than 24mp, but I showed some pictures made with a Canon 350D which I bought in 2006. 8mp. Kit lens. I had the camera converted to IR long ago, and see no reason to replace it since it does what it's supposed to do and a new, 'better' IR camera won't really make much difference to me. Everyone remarked on what a great image it was, in spite of it coming from a decidedly ancient sensor. The point being that the camera and lens weren't nearly as important as the fact that this image took advantage of the IR sensitivity and over Zoom the fact that the original was 8mp and taken with a kit lens was irrelevant. I've certainly made many, many boring pictures with much better cameras.

Greg Heins said...

Carry on, please.

Anonymous said...

No matter your camera I am viewing the images on MY monitor.
That said, the Sigma FP images seem to look a bit cleaner than some others.

jim said...

I believe that 97% of the people today "photographing" believe the camera makes the picture.

rgonet said...

Kirk, I think you're attaching too much importance to one person's opinion. Obviously, judging by the size of your readership and the kinds of comments they make, we find value in what you do and say. If we wanted something different we'd go somewhere else, but we don't. Continue as you have done.

karmagroovy said...

I'm sure most of your readers (myself included) who are non-professional photographers, enjoy living vicariously through the writings about your photo shoots and gear purchases. As long as you enjoy it, keep doing what you're doing and we'll enjoy going along for the ride.

Roland Tanglao said...

What Tom said, what karmag said etc, what prk61 said, tr*lls gotta tr*ll and so on. love this blog !

Dave Lumb said...

I've never taken the VSL pictures to be anything other than what they are, as KT explains at length here. At the same time I can't tell which photos have been taken by which camera pretty much anywhere on the web or in 'real life'. Nor do I seek out the Wow factor. It's a short lived buzz.

But I really don't care what cameras or lenses have been used. What is pretty clear to me as a fairly long time VSL reader is that all the pictures have been taken by KT. KT has a style, a way of looking and seeing, when he's on his wanders. That's my visual takeaway from VSL.

It's the words I come to the VSL for. An insight into a photographic world I know nothing about and would fail miserably in. Keep at it.

Hugh said...

I’d love to see how you got on taking my current street favourite for a stroll…. Canon R8, RF 50mm/1.8. Costs only a little more than a Leica battery ;)

Otherwise the blog is perfect :)

Thomas Backa said...

I come here for what you write really. But if you need some more images to accompany your writings then get the second M-body and book a flight to Japan.

He really got under your skin. Nice text though. Remember, age is just a number.

Valter Coelho said...

I really couldn’t care less about wich camera you’re posting images from. I’m a daily reader and always eager to learn your current vision of the world, or the way you express it. I really do like your points of view. Add a pinch of your salty humour and sarcasm, and Happy I am.

Best wishes from Portugal.

RayC said...

You said: "I believe that you could hand a really good photographer just about any current camera on the market and within a week or two; maybe less, they would be making images that look just like their "style."

In support of this "argument" I'll say I was recently looking in my files for images to support a piece I was doing on "Return To Office" and in the final triptych I realized that the images were taken with 3 different "cameras" actually 3 different phones definitely a first for me, but also told me that the capture device was perhaps less critical than the subject and post processing.

John said...

I am surprised that you left in the comments those people who have called me a dimwit and a troll. Kirk you know that I have commented before over the years or at least you might have known that, but to let comments stand where they call one of your readers (me) a ‘dimwit’ is kind of inappropriate dont you think. That kind of name calling I cant recall seeing in your blog before and usually in the photography blogs that I read, that would be not allowed for sure.

Jim said...

When I read the first two sentences of that comment I immediately thought 'Whoever wrote that is oblivious to what photography is about'. The first sentence has nothing to do with the second. Cameras are tools, like a painter's brushes or a writer's pen. What makes an image inspire "WOW" is in no way related to what brand of camera and lens were used. It is all about how the photographer wielded the camera & lens.

Also, the expectation that everything should be "WOW" worthy is a sad product of the profusion of images in the Internet age. Too many have come to expect everything to be *AWESOME* and if it isn't, they dismiss it. The result is that to satisfy an audience, saturation gets pushed beyond the limits of reality and now we are looking to AI to create hyperreal mind-blowing images, the new definition of surreal. Collectively, we are losing our ability to appreciate subtlety.

Joachim Schroeter said...

Kirk, I‘ve restarted Photography in 2003 with digital only, and unfortunately only came across your singular blog years later. Otherwise I might have skipped quite a bit of not so useful gear. Because much of what’s in the cupboard is due to things published here. Not necessarily the exact same gear - after all I recently sold my M-P (M240), having discovered in 8 hard years that rangefinder is not my thing -, but brands, lenses and cameras with outstanding (and often outstandingly simple) USER INTERFACE. For that’s perhaps what most separates this excellent blog from all or at least the vast majority of others - the dedication to handling, to the HOW of cameras, lenses and accessories. Tech specs can be found everywhere, but very few reviewers achieve to convey user interface information snd experience anywhere near as well as you do. Which is why I‘d be very sad to see this blog dwindle or disappear. There’s simply little else for this. Thank you ever so much from Munich, Germany.

Heidfirst said...

John may read your blog but I fear that he does not comprehend it ...

Also, your thoughts "While I have a vast knowledge, and even more vast level of experience, with the technical and mechanical processes of photography as well as it's history, and have been schooled by some remarkably talented photographers, I am sad to tell you that none of that translates into talent or ultimate performance. Unfortunately creative genius does not seem to be contagious "
resonate highly with me - long ago I came to the conclusion that as both a musician & photographer I was a highly competent technician but I lacked that little extra spark that separates the artists from the rest :(

Kirk, Photographer/Writer said...

John, You are correct and I have removed the two I found that were in fact ad hominem slights. I found your question compelling and not abusive or wrong. It made me think. The resulting blog post was a distillation of my thoughts. Thanks for your forbearance.

JC said...

" When I send material to the three or four favorite creative directors I work with I know that they are seeing the work as it was intended. Their companies have spent tens of thousands of dollars on supporting the workspaces on which these professionals assess and evaluate images."

Real question: Why would the companies spend tens of thousands of dollars so their employees will be looking at images that their customers will never see? Shouldn't they be looking at the images on the same kinds of computers and phones that their customers will use in the real world? If you look at images on a really high-end screens it seems like that could distort your judgment about the effect of a photo. An effect that is extremely striking on a high end monitor (a spider web in a garden) might be invisible on a phone...

Rene said...

Hi Kirk,

The posts I enjoy the most are you explaining about what it's like to be a working photographer. It gives me a view into a life (and path) not taken. I often just breeze through the photos to get into your writing and your thoughts. One thing you've confirmed for me is the importance of the joy/pleasure/ease of use/ergonomics/call it what you want of a camera/lens. I'm an "older" photographer, soon to 78, and I regularly get asked that hated question of what camera to buy. I have no idea what camera the asker would like, but I have learned, with your help, how to ask the asker questions that will help them figure it out. About the only firm advice I give these days is to pick a camera that feels good and that you want to handle.

Thanks for all the stimulating thoughts over the years.

Rene

Kirk, Photographer/Writer said...

JC, a real answer. Just as in audio production you want to start with the highest fidelity and the lowest possible noise. Each step after creation of an image causes some sort of degradation. Reductions in resolution. Compression artifacts. And as you point out final screen images and bad laptop calibrations. By starting with the highest possible quality and the highest accuracy of color, etc. You can lose a tremendous about of detail before it becomes obvious.

In photos an analogy I think many photographers will understand is this. If you take an iPhone photo it might look great on the iPhone screen but one is usually disappointed when trying to enlarge or correct that image for any other use or display. A large and detailed file might look good on an iPhone screen but will additionally look great at larger sizes.

A disconnect in your question is the assumption that an image has one target and that the target is the aforementioned phone screen or ten year old laptop screen. But, if you'll remember three weeks ago I was shooting a campaign for the Central Texas Food Bank and the primary target for the images was 4x6 foot panels repeated along 24 feet of a refrigerated trailer. These weren't billboard quality images. They had to have much finer resolution because viewers could walk right up to the trailers and look at the images up close. Starting with a high res file was important. And since the color wraps were being printed by a professional print company they could take advantage of the higher accuracy used in the file creation to get the colors just right. Giving the service a crappy file would result in a crappy wrap (just like the way that sounds....). Starting with a color accurate files means less work all the way down the stream.

By the same token the files I shot for the Texas Beef Council will be used throughout the year on the web but will also be used in print advertising and in giant tradeshow graphics. The tradeshow graphics are also viewable up close and are printed at higher res that they used to be. Starting with big files, and then very accurate color and exposure in the post production stage means the printer of the big graphics will have an easier time getting the color and tonality the agency envisioned. You make the file for the application you need to deliver to.

A big, big, color accurate file from the agency can serve many masters. To try to compensate for the lowest common denominator application (phone screens?) is a futile mission since there are infinity possibilities of different kinds of image degradation that certainly will occur. As with audio starting with the cleanest signal and the lowest noise gives you the best chance that your images will survive better as they circle the drain.

Kirk, Photographer/Writer said...

And more:

We used to do a lot of radio and TV spots. While we might sample the final audio product by taking a listen in the studio to a shitty speaker to see if what the basic audio might experience our master tapes are as close to perfect as they can get. The idea being that if you know some material is heading to AM radio (God forbid!!!) you can boost the midrange in the files you send to those stations so they work better in bad car radios. But you start from the most accurate master you can create. From a "perfect" master so many permutations can be created. One for every use.

Printers might want CMYK files. Webmasters might want sRGB files or PNGs. Sign printers might ask for other profiles. But all can come from a well crafted master file.

True story. I did some photos for an ad agency. I had a well calibrated and profiled monitor and my office is set up to get rid of color casts or reflections on my monitor. We were shooting people and product on a white background. I did the post production and sent the images to my art director. He was heading out on vacation. He sent the files to a freelance production person who was not deeply or well trained about post production and color science for printing. He added the files to a brochure design and "color corrected" the files. The printer called him a few days later to say that all the files had a strong magenta cast. The art director knew that I knew better than to send over crappy files. He called from Hilton Head and asked me to trouble shoot. I met with the freelance person at his offices; in his home. I saw the problem immediately. He had painted all of the walls in his office Kelly Green and the saturated green of the walks polluted his monitor view and induced him to add magenta to "correct" for the color cast. He did not believe this could cause the problem. After some wrangling we moved his computer and monitor into his garage --- which was painted white. He could instantly see the problem..... We fixed it. The printer was happy and we could all move on.

I still have the agency as a client. The production person does not. Having well calibrated post processing equipment means getting through jobs with a much higher degree of accuracy which lowers cost at every step of the process, all the way to final delivery.


Hope this makes sense. You start with a lot of grapes to make one small bottle of wine. Cheap or dear.

Kirk, Photographer/Writer said...

"Walls" not walks.

Jon Maxim said...

FWIW. I have always come to your blog for your words. I have really enjoyed getting to know Kirk and how he feels about photography. A fringe benefit has been learning some more about photography, photography business and photographic equipment. (The downside - the emptying of my pocketbook)

I have enjoyed the photographs too. To me, they are another record of Kirk's life. I am living vicariously through you, sweating and panting in the Austin sun.

Thank you so much for adding some more interesting things to our lives Kirk.

Anonymous said...

I enjoy the photos but follow for the writing of self discovery as a photographer.