Medium Format Digital from the Middle Ages of the Industry. A Portrait of Amy.

Amy. ©Kirk Tuck 2010.

In 2010 I tested the three most popular medium format digital camera systems for a magazine called, "Studio Photography." Of the three I tested I was most pleased with the handling of the Phase One camera and back. It boasted a 40 megapixel, CCD sensored back and was built around a Mamiya 645D body. It also took Mamiya 645 lenses. While the bigger file was more detailed when used for big enlargements, and clearly had more dynamic range than the 35mm frame sized digital cameras the system with a complement of three lenses tipped the scales at about $50,000 at the time. And you might remember that we were just starting to come off a vicious recession.  

Had some of these cameras been launched in the middle of a boom period I wonder if they would have been accepted and employed by a much, much bigger segment of the market. We'll never know now that they've been largely replaced by the newest generations of Nikon and Sony full frame cameras...

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