In the early days of digital imaging I worked with an agency called, Dandy Idea, to create a series of magazine print ads and posters for the city of Round Rock, Texas. They wanted to up their tourism profile and didn't think being the headquarters for Dell, Inc. was really a major draw for families.
Since they have great public soccer fields, an enormous number of great baseball/softball fields and lots of areas in which to give road bikers a workout the chamber decided to position the city as a destination for sports. The theme for the campaign was "Game On." and the ads used the stencil type I'm used when I created these images for my portfolio and for direct mail.
Of course, as scheduling would have it we did the shots in the middle of an especially hot Summer. I got a lot of practice drinking Gatorade(tm) and finding convenient shade. I worked with one of my all time favorite art directors, Greg Barton, and we had a great time looking for locations and doing crazy stuff like me lying belly down in a ditch filled with stingy plants to get the bike shot, or getting my car stuck in the mud on scouting shot (rescued by some good ole boys in a pick-up truck equipped with a winch).
The photos ran everywhere and the response exceeded expectations. Everyone was happy. You'll probably be happy to know that I can't quite remember what camera and lens I was shooting with back then so I guess it really didn't matter. Right? Just thought I'd share a blast from the days when digital cameras were barely out of the crib......
Actual Competitive Cyclist.