Photo courtesy: ODL-Design ©2017
A few observations about video: Shooting is less than half of the game, editing is where you tell the story. But if you didn't shoot it right in the first place it's very hard to tell the story right.
I'm kind of a "big picture" guy. I like the big outlines, and because of that I'm more drawn toward the collegial meetings and the hands-on shooting than I am spending days and days in self-imposed solitary confinement; sitting in front of a computer, staring at tons and tons of options; many of which could work just fine in a final video. If you put them together correctly.
I sent over a rough edit of my Canada shoot to my client about a week ago. I'd worked hard to incorporate everything we talked about in the program I sent along. But even after I sent it I still sat in front of the computer with the video timeline stretched all the way out across my monitor. I was looking at the little telltale peaks and valleys in the audio track. I was trying to track down the spot where one of my interviewees made a "tsk" sound just before they spoke. I could fix that. And then I look for the subtle scrape of someone else's wristwatch across the top of a desk as they shifted and got ready to initiate their response to a cogent question. It seems like no matter how many times you sit down and open up a project there is always some way; no matter how small, to improve it.
Today was "detail day." I used a program called, Motion, to build moving titles and I spent time kerning type and worrying about line spacing. I spent a lot more time nudging the color so it would be exactly the way I wanted it. I think I tried every transition technique in Final Cut Pro X to get to the one I finally settled on for one pesky edit.
What I realize now is that you have to approach every editing project with a plan. You have to know how you want to start out and how you want