Echo. A 'nongallery' art gallery. In Johnson City, Texas. This makes Johnson City a better day trip from Austin! Many, many photos.
An interesting thing about the Leica SL2 is it's slightly lower overall contrast when compared to other, similar cameras. The files from it seem more mellow and pliable. It's a fun camera to shoot but I've found that if you keep it on all the time the left hand side of the camera gets warm. I'll dive into the "power saver" menu when I have time and try to effect a better compromise between screen shut down and my tolerance for reduced battery life. I'm sure there's a magic middle ground.
I turned the corner just above and discovered the gallery I visited. It was pretty amazing. More about it in the next post...
I am very much warming up to the Sigma 24/70mm Art lens I recently picked up. I did a lot of handheld photos in the gallery at ISOs as high as 4,000 and even at f2.8 the lens is sharp everywhere. And the camera's I.S. supports the lens well. It's a nice match.
What a funny year. I'm booked so sporadically right now. A big project (not yet signed... but pending) about Texas wine coming up. A corporate/banking event in Alabama in September. A gala at the lovely Four Seasons Hotel here in Austin for a non-profit in November. And now stuff is starting to fill back in around the edges. An executive portrait one day, an ad for a medical practice on another. It's starting to feel like "back to normal."
I'm having fun with the new blossoming of work. And the renewal of relationships with clients from pre-pandemic times.
Here's my assessment of the commercial photography business going forward. It's eerily like the advice I was giving out after the brutal recession of 2008-2010. The market is coming alive again, at least locally. Clients are past ready to get some projects out the door and they've saved a ton of budget over the past year. But just like eleven years ago many of the requests I'm getting are asking for a combination of traditional photography and, at least, the ability to offer b-roll video; both in event work and advertising projects. It's almost a given that you'll be able to provide both. They aren't looking for turnkey, high end video projects but it's almost mandatory to provide some interesting footage for social media.
That's okay with me. All the cameras I use can go both ways pretty easily. It's just nice to see the market start to recover and look almost healthy again. I'm picking and choosing but I'm also finding clients are very happy to be working with their favorite vendors once again --- and that's nice for everyone.