5.23.2018

Ah. The leading edge of the tipping point...the rush to professional mirrorless cameras.

Zach Theatre Production Stills from "Two Guvners"

We won't have statistical assurance until the numbers start rolling in at the end of the year but I can feel the vibes everywhere these days; mirrorless professional cameras from Sony have just created the front wave of a tipping point that has professional photographers moving from their traditional Nikon and Canon gear to Sony's newest A7iii and A7Riii cameras. In droves. 

I was at my favorite bricks and mortar camera store, Precision Camera, yesterday when a thirty something photographer brought in his nearly new Nikon gear and traded in about $12,000 worth of current lenses, and thousands of dollars more in camera bodies, in order to switch to Sony A7xxx cameras and lenses. (Yes, I considered buying his Nikon stuff from the store but remembered that I have a different game plan in mind...). 

Earlier in the day I got a phone call from a photojournalist/advertising photographer I've known since college---a decades long Canon full frame shooter---who was calling to pick my brain about several menu options on his new Sony A7iii cameras. He'd just shed his collection of Canon gear completely and was "all in" on the newest Sony product. 

I was driving back to Austin from San Antonio this afternoon when one of my video/still hybrid shooter friends called to "pick my brain" about how to choose between three different Sony full frame camera models. He called back a bit later to let me know that he'd ordered the new A7iii camera body (he already shoots with an FS-7 video camera and so has a lot of Sony, and converted, lenses to play with...). 

Two days ago a photographer on the east coast called, presuming