Image from this year's Eeyore's Birthday Party in Austin, Texas
I was at our local community college for an advisory board meeting today at which we discussed the state of photographic education as it relates to our school. We looked at short term plans, the architectural drawings for a vast new studio complex that will open to students and faculty in two years, and much more. The photo program is one of the biggest and best in the country for two year associate degrees, it's well funded and well equipped. They've been at the forefront of the technology side in photographic educations for quite a while... but still also teach traditional photographic techniques and even printmaking.
As part of our annual meeting we advisors also pull out our crystal balls and try to predict the future, based on current trends. The overall consensus is that the market for photographers, both commercially and direct to consumers, is improving and that in the future the photographers who will be most successful, financially, will be the ones who are able to incorporate video, motion graphics and graphic design into their business offerings. No miraculous insight there; we've been saying that in the blog since 2010.
After we covered all the agenda items we moved on to lunch and a less structured and more social give and take.
The subject of camera technology came up and we looked to our fellow advisory board member, the professional representative from the biggest camera store between Los Angeles and New York City. We were curious what trends he is now seeing in the retail sector vis-a-vis camera sales. More specifically, what's selling now and which market segment is doing better: DSLRs or Mirrorless (or, as I say, "mirror-free")?
He smiled and said, "This should sum it up for you. We have 14 sales associates who work the counters at the store. Of the 14 there are 13 who have gotten rid of other systems in order to move totally to mirrorless camera offerings. There's one person left who still shoots with a DSLR."
So, the take away from this small discussion was pretty straightforward. The people whose full time jobs are to counsel and sell cameras to the general public are themselves strong proponents of the newer technology. Or at least 13 out of 14.
It's interesting to hear this point of view since what we see on the big sites is a stalwart defense of the traditional camera companies and a minimization of the obvious shift in the markets.