Hasselblad Film Shot from 2010.
I'm working on a self-promotion project. I have a wonderful photograph of a neonatal nurse holding a premature child in her arms. It's sweet and wonderful. I'm printing the image on a Museo Artist Card with my Canon Pro-100 printer. The warm, matte surface paper is perfect for this, and the Moab Fine Art Rag profile works very well for this image and this paper.
I wrote a nice narrative inside the card, about my experiences creating images and image libraries for a wide variety of medical practices, clinics and hospitals. I will send the card to medical clients and potential clients. I spent time this afternoon perfecting the design and the overall presentation. But this evening, when I sat down to address a few envelopes, I gave the card one last look over and found the one, elusive typo. I had transposed the "v" and the "i" in the word, "provider."
Into the trash can (actually, the recycling can --- as I live in Austin, with a "green" spouse...) goes twenty really beautiful cards. Out the window goes the time and energy getting everything ready. And now we start the two sided printing all over again.
I don't do well with dumb failures. Especially when they are mine. But I'd rather eat the cost of some paper and ink; and my leisure time, than send out a marketing piece with a typo in it.
Seems like we all mess up from time to time. It must be the nature of being human...
Now reprinting and checking that type one more time. We can always address and mail tomorrow.