A quick story about videotaping the opening session of a regional (north American) sales meeting for a client. Just some nuts and bolts.

 "LBJ" Played by Steve Vinovich at Zach Theatre. Coming soon. 

I've always been on the advertising side of photography, film and video. I've been involved in making TV commercials since 1985 and in making photographs for ads even longer. My one "cross over" into public relations and special events has been the photographic documentation of corporate events. Sales meetings in Maui, customer showcases in Madrid, Rome, Paris, Lisbon, etc. The corporate meetings have always been fun because I get to learn new information and at the same time practice my craft for hours and hours a day. 

I've recently been branching out and I've been delivering more video services. All kinds of video services. This morning I had the opportunity to videotape the opening session of a sales meeting for one of my clients. Usually, I roam the events with a still camera and try to catch interesting moments, but today I was standing behind a tripod on a riser, next to the A/V "command center," making a two hour and seven minute video documentation of the executives (and a motivational keynote speaker) on a black draped conference center stage. The challenges were there but it was a fun time trying to pit the things I've been learning over the last year against the chaotic nature of a series of live presentations. 

The event started for real today but it started in my mind the day last week that we booked the job. I started planning for how I would shoot and how I might handle worst case scenarios. My imagined scenarios ranged from complete camera failure (bring back ups) to the meltdown of the audio (have multiple sources) to the grim idea of an unlit stage with black drapes (solution? hang your head and cry, but make sure the audio is perfect....). 

Over the weekend I was able to get in touch with the A/V guy at the Westin Hotel where we would be providing our services. I drove out to meet with him yesterday and he had already put a set of risers exactly where I would have put them in the ballroom. He had an XLR cable running from the sound board he would be managing, right over to my camera. He'd thoughtfully provided a power strip, just in case I needed to plug in something. I was so happy I hugged the guy. 

My worst case scenario for audio went something like this: I'll be on a platform in the middle of the room, about a hundred feet from the sound board. I'll need to grab sound from the board with a portable audio recorder running into a wireless transmitter, then into a wireless receiver that is connected to the camera. Can't imagine what might go wrong in that scenario (sarcasm implied). But I knew it would be less wrong than trying to tape down 100 feet of coaxial cable running across a crowded conference ballroom.

My back-ups, if the sound board/wireless idea went south, were, in order, grab the second set of wireless gear and get a microphone near one of the loudspeakers. My last choice was to put a shotgun microphone on the camera and pray. Luckily, Steven at the Westin was all over it and the audio was perfect from beginning to end. 

I knew which camera I wanted to use but even waffled there for a few moments. I thought the RX10iii would be a great choice but I worried about how well I'd be able to focus it. I also worried about the battery life and the 29.99 minute cap on run time. I briefly toyed with the idea of renting a "real" videocamera or, alternatively, using the a6300 with a the 70-200mm. I did few tests and decided to go for it and use the RX10iii; and I'm glad I did.

Some tips I've learned from the video camera operators I worked with on shows like this in the past. 

1. Get the venue to set up two riser stands that are about 24 inches high. These will ensure that you get over the heads of the audience in front of you. You'll want two, one right in front of the other. Your camera/tripod goes on the front one and you go on the back one, that way when you shift your weight the camera doesn't wiggle and exaggerate the motion via the 600mm focal length. 

2. You'll want a feed (cable) from the sound board that the A/V people are using to mix in the sound from all the speakers' lav microphones, along with walk-in music, etc. I vote for a single channel of audio (mixed down) that comes to me as an XLR plug. It's a line level output so you can't take it straight into a consumer camera like the Sony RX10iii directly; the signal is too strong! You'll want something like my little Beachtek D2A which has a line/mic switch for each channel which puts a "pad" in between the line signal and the camera. 

I set the Beachtek to give me two mono signals instead of stereo on the off chance that I'll want to run a safety microphone in the vacant channel.  (Yes, it was part of my strategy...). The Zoom H5 also allows you to pad a line input and will also give me two totally separate channels. 

A lifesaver on the D2A is a little switch labeled "G1" and "G2." This switches the ground phase and comes in super handy as it did today. When I hooked up all my stuff there was a nasty hum in my headphones. One flick of that switch killed it. 

3. Figure out what the dominant light source for the stage is well before the start of the program and set that instead of relying on AWB. Today we worked with tungsten/halogen spots and the "lightbulb" setting was right on the money. 

4. Wear comfortable shoes. Go to the restroom before a 2 hour program starts...

5. Use manual focusing. With a detailed, seven inch, external monitor you'll be able to punch in and check focus from time to time to make sure what you see is really what you see.

6. Set up focus peaking on your monitor but also double check focus by punching in. Just to make sure.

7. Modern executives love walking back and forth across the stage as they speak, and some love walking out into the audience. Make your pans nice and smooth and be ready to ramp up your ISO as they leave behind the lovely light that was created for them on the stage. Just remember to make slow, smooth pans when you follow them around...

8.  Forget about trying to capture the Power Point stuff on the screens adjacent to the main stage. You can get a copy of the slide deck and output them as Jpegs then add them into the program as B-Roll.

9. Listen carefully for any electrical hum in your sound mix. It's probably coming from a power cable crossing a microphone cable. That can be fixed but only if you do it before you get rolling.

10. I find that if I'm paying too much attention to the subject matter of the speaker's presentation I lose track of my duties as a video documenter. I mostly ignore what the speakers are saying and pay attention to keeping my ever pacing presenters near the center mark on the monitor screen.

Today's set up: I had the camera (RX10iii) mounted in a cage with the monitor mounted up and to my left (top of the frame).  I had the Beachtek D2A mounted on the other side, also at the top of the cage (my right). The monitor is somewhat battery hungry (and the older Sony NFP-550s I have for it are aging quickly --- they were left overs) so I used an A/C adapter and ran the monitor from that. Since my RX10iii has a headphone jack I plugged in my headphones directly into the camera. The output from the D2A went into the microphone input of the camera. The left channel was the signal from the sound board while the right channel was the output from a shotgun microphone sitting in a cold shoe next to the Beachtek.

The 29.99 minute limit on continuous recording was much less of an issue than I assumed it might be. At any time during a recording cycle you can hit the red record button to stop recording and then immediately hit it again to start a fresh 29.99 minutes. I got into the rhythm of starting a clip and then looking at my watch. When I hit the 25 minute mark I would start looking for an organic gap. Something like applause at the end of a presentation or the arrival of a new speaker. The gaps in between clips never fell on a live spot in the program.

The camera ran for two hours and eight minutes (from the walk-in to the walk-out) and never missed a beat. No overheating, etc. I got about one hour and 50 minutes of runtime from one camera battery but I was too nervous to let it go down the last 4%. Since the camera was mounted on a cage and the show was rolling I just grabbed a small USB charger battery and stuck the cable into the camera's USB port to provide enough power to get me the rest of the way through the program.

I never worried about the memory card. I was using a Transcend SDXC U3 card with 128 GB of space on it which would have given me a bit more than five hours of record time shooting XAVCs 1080p.

The show wrapped and I packed everything up and headed out the door to the car. Our raw video came in at about 49 GB but after rendering it and outputting it in the client requested MP4 format the final size on a memory stick is just shy of 20 GBs.

This was fun for me. On Weds. we'll be back at the Westin in the afternoon to catch the closing speakers for the meeting. At the very end of the program they will be playing a three minute interview of a client of the company, which Ben and I filmed and edited last week. Should be fun to shoot the event video at which one of my own videos is being shown.

I like bouncing back and forth from video to stills. Still photography work is something I'm pretty confident about but video has so many moving parts it's still a fun challenge for me to get just right. And what is life without a challenge?


Rufus said...

Seeing that guy made me think of "Glengarry Glen Ross".

These are the "good leads"... :)

Corporate America still seems quite old fashioned sometimes. Or am I reading it wrong?

Enjoying the video insight, Kirk. I confess to not having a clue where to start. I admire your desire to grasp this difficult medium and make it work for you. There must be legions of young turks out there who know of nothing different - guys of our generation have had to learn this stuff and re-learn other things. Hats off to you for making such a success of it.

Willie said...

Ever thought of compiling this sort of knowledge into an Amherst book similar to your LED books?
From go to whoa - what's needed, how to rig up, what is bare minimum of gear etc.?

I'm sure if simply told and logical, it would bust a lot of worries newbies have and no doubt sell a few copies too.

Just sayin'


Mike Rosiak said...

Kirk, you know that thing about old dogs and new tricks? You don't have to worry.

Michael said...

Thanks for reminding us that this blog has advice from a real pro. I really appreciate it even though I will never be real competition.

Fred said...

I really like this post Kirk. There is a lot of stuff to digest. I will have to go through this a few times to absorb it and practice with the equipment that I have. It's good for the brain.
Your point #10 about not paying too much attention to the content is an important one. Someone mentioned it to me last spring and I find if I am videoing a meeting and I pay too much attention to what the speaker is saying I sometimes forget to pan the camera when the speaker moves out of the frame. I can always pay attention to the content after I have edited the piece.