One of my favorite jobs of all time.

I was doing a little pro-bono project last wednesday when the agency doing the design work mentioned a paying job that might entail shooting at a print shop.  We chatted about it and I told them about this job that I did in New York City back in the 1990's.  An agency up there hired me to come up and do my signature available light style to document a specialty printer, step by step.

I kept it as simple as I could.  A Hasselblad and three lenses.  Three or four film backs, all filled with 400 speed Tri-X  (as opposed to the professional 320 variety).  A stout tripod and a light meter.  We might have gotten fancy and used a little pop up reflector from time to time.  The way the job work was that I'd walk around and look for interesting stuff to shoot.  Then I would set up my camera and shoot.

I think the client was nervous when I showed up with only one assistant and no entourage.  In New York in the middle of the 1990's most jobs were filled to the brim with assistants, make-up people, stylists, craft service people and other support crew.  That doesn't even begin to include art directors, account managers, product managers and production managers.  I think that's why the agency hired me and flew me up from Texas.  I had developed somewhat of a reputation for cutting through the silly stuff that had nothing to do with the way I shot and just getting my style of shooting done.

In the end the client really loved the images and used them to do a display for a trade show at the Jacob Javitts Center.  The images were used about ten by ten feet.  I sent a collection of the images to the present day account and they were pretty amazed.  Not that the photos were good or bad but that they looked so different from the homogenous digital images that they see so often on the web and in portfolios.

Having used Photoshop since the early 1990's I know that I might be able to take a digital capture and emulate the effects I got in the prints from the film negatives but there is a difference.  I've come to the conclusion (and so have several of my friends...) that film captures and digital captures are two totally different media.  I love the dimensionality of the prints and I'm not sure I can duplicate that.  And I've already written enough about the loss of potential that instant feedback creates.  So I'll just say that each media has its strengths and weaknesses and these strengths and weaknesses may be very counter intuitive.  I guess the thing I love about film is the same reason why people like to wrap presents:  It's fun to be surprised.

One of the main reasons I like shooting with both the regular 4:3rds cameras and the micro 4:3rds cameras from Olympus is the ability to set the format to a square.  I'll even admit to using a few of the "art filters" like the pinhole filter and the monochrome settings.  But they are all "looks" I could easily get in the darkroom.

Speaking of the darkroom, it's interesting to remember that there were so many steps in film jobs.  First we'd shoot, then there was a certain creative craft to developing film for the right look and the right contrast.  Then we'd try to make contact sheets that were as beautiful as the final prints.  After the client made "favorites" selections we'd make quick, 8x10 "work prints" so I could get client feedback on cropping (where appropriate), burning, dodging, contrast and other considerations.  Finally, for premium projects, I'd spend days in the darkroom, sometimes going thru a full box a paper, just to get exactly the right look and feel in each print.  The back end of the job was a very important part of the art process.   And remember, we'd work hard to get it right in the camera since there was little economic recourse for post process saving.

I love it when work from the distant past magnetically attracts future work.  I probably won't shoot the present day job on film.  The current economy and the level of fear in the advertising community probably mitigates against taking risks.  But we'll soon be back to the a heathly creative environment and hopefully ad people will have the courage to differentiate and create.

It's a new year and I'm throwing out old files and re-dedicating myself to pure photography.  I hope to stay media agnostic but you probably know that I'm fickle and mercurial.  I'm currently working with the Olympus EP2 to do a whole series of black and white portraits that I'm going to share with you in a few weeks.   Stay warm and keep shooting.  The rewards seem to go to the people who work all the time.  Might as well get into the habit.

Quick request:  I know that many of you have purchased one or more of my three books in the last year. If the spirit moves you, it would be wonderful to see a few more reviews of each book over at Amazon.com.  Just suggesting.  Helps my self-esteem.  Makes me write better blogs faster......

When I think "toe freezing" cold I think of ballet in St. Petersburg

The Kirov Ballet at the Mariensky Theater. February 1995.

It's breathtakingly cold in Austin, Texas today but nothing like mid winter up in St. Petersburg,  Russia.  They know how to do a real winter.  It's odd the places that photography will take you.  Back in 1995 I found myself spending ten days in Russia with a group of architects, philanthropists and Russian art lovers.  We were working on an ambitious project.  Here's the background:

Everyone seems to know about the Catherine Palace in the city of Pushkin, just twenty miles from St. Petersburg.  But nobody seems to remember the Alexander Palace which sits just four hundred yards away.  It was the very last palace of the Czars.  The site where the royal family was alledgedly executed in the bloody revolution that marked the start of the Soviet Union.  The palace was a mix of deco, Byzantine and several other styles of architecture.  The problem we were there to solve was that the Palace had been used as the headquarters of Soviet Naval Intelligence for seven decades, it was falling apart and the Soviets didn't have a spare ruble to throw at a renovation.  That's when the World Monuments Fund stepped up to the plate and offered to help.  Funds were raised and a team was put together to do a site survey and estimate what would need to be done to restore this interesting monument to the past.

A friend asked me to join the team and it was an adventure I didn't want to pass up.  I headed to Whole Earth Provision Company to buy some winter clothes and then did my research to prepare for the trip.  Shooting in winter meant short days and low light.  I would need to do interior and exterior architectural shots, document art treasures and paintings and still be able to shoot the random human.  Since we had certain budget restraints I chose to shoot on medium format color negative and color slide film instead of 4x5 sheet film.  I packed three Hasselblad cameras.  Two 500 CM's and one SWC Superwide.  A camera with a fixed 38mm Zeiss Biogon lens on the front.  Other lenses included:  50mm, 60mm, 80mm, 100mm,  135 Macro Planar,  150mm and a 180mm.  I brought along six film backs and two Polaroid backs.  I also packed a stout Gitzo Carbon Fiber Tripod.

Since we'd be flying and going in and out of the cold I chose not to take studio strobes, instead opting for a box full of Lowell DP, Omni and Tota lights.  I changed out all the 120 V bulbs for 240V bulbs and bought plug adapters that would convert my American two blade plugs into Russian standard plugs.  I also packed a few extension cords and five or six light stands, a smattering of umbrellas and reflectors and plenty of spare lamps.  With the right filters I could mix the lights with the weak daylight.  But in most locations I was able to use the tungsten lights with no filters as the outside light was so weak.

I flew in with three cases of equipment and an associate who helped me handle all the stuff.  Now that we do digital I find that quantity of gear a bit humorous but it does serve to remind me that this used to be a professional that used to require a creative point of view and a knowledge of the right tools for the right job.  In retrospect my choices were good ones.  I also took a Contax ST SLR camera and two lenses, the 35mm 1.4 and the 85mm 1.4 for my personal use.

Most days were well below zero when we started out.  When I finally got permission to photograph the exterior of the Alexander Palace I stood with my camera and tripod hip deep in snow as I waited for them to move the T-72 battle tanks from the front of the building.  When we went out at night we dressed in layers and layers.  Nothing new if you live up north but very strange for central Texans.

I met an incredible number of nice people on the trip and saw some incredible art in the Hermitage Museum but I think the high point of the trip was an evening at the ballet.  Since we were guests of the Naval Intelligence Service, and since their stomping ground was St. Petersburg, we were treated to the best of everything.  Including seats for the ballet.  Our bodyguards and the military attache who served as our host led us down a long hall before the start of the Firebird and opened the doors to the Czar's box seat.  The balcony extended right up to the edge of the stage as you may be able to tell from the photo above.   During the intermission we were led back up the hall to the private dining room for the Czar where there were tables set with wonderful food and an assortment of wines and Champagnes.

When we returned to the ballet I wanted to take a photo or two and my body guard signaled me to follow him to an area just to the other side of the box, obscured by curtains from both the audience and the box seat.  It was the perfect spot from which to shoot.  My body guard was an avid amateur photographer and I tipped him liberally at the end of my stay with all my unused film.

When we left the theater that night we had to wait for our cars to arrive and we stood outside and watched the fattest snowflakes I've ever seen drop down in such quantity that visibility was maybe twenty feet.  I learned that the temperature dropped to around minus 25 degrees farenheit that evening. In my thick, black, dress leather shoes I could feel my toes slowly freezing and they only warmed up after twenty or so minutes in a hot shower.

There are so many stories I remember from that particular trip.  I'll look through the film files and digitize a few of my favorites and then post them in a few more segments.  But for some strange reason whenever it gets really cold I have an instant vision of the cold, crisp night at the theater in St. Petersburg.  The project was successful.