Monday, November 14, 2011

Hunters and gatherers versus farmers and factory workers.

I'm not a cultural anthropologist but I'd love to play one on TV.  I do have some theories about humanity in aggregate that explain to me the vast differences in the way we think.  The theories also extend to the reason some people hunger for the safety of the group while others prefer the practice of solitude and personal action, divorced from complicit coercion of the hive.  People who study humanity say that for the first 99% of mankind's existence we survived in very small, family tribes and made our way in the world as nomadic hunter/gatherers.  We ranged far and wide, ate mostly vegetables, fish and small animals and we spent time embroiled in adventure.  There were dry spells and disasters but there was also plentiful free time and solitude.  Most decision making was left up to the individual.  You rested when you were tired and ran after game when you were hungry.  And it was the hunters who were the early artists in places like the caves of Lascaux and Chauvet.

At some point our people experienced a split.  Agriculture was discovered and with it the promise of a buffer from future hunger.  Many grain crops could be harvested and stored for long periods of time to offer a hedge against the uncertainties of nature.  Mankind had to choose between adventure and security.  Between the individual and the group.  Between shared sacrifice and autonomy.  Between spirit and subjugation.  Bellies were fully but diseases were more easy spread.  The concentration of populations gave rise to hierarchies of privilege and control. And the world has been spinning out of control ever since.  Our world population growth was turbo charged by the family farm and the community farms of the past 5,000 years.  More offspring meant more hands to till soil and gather in crops. Now the patterns remain but the need recedes. The equation has turned and now the surplus of workers threatens to upset the whole apple cart.

On a global level you can argue that agriculture, geographic stability and the like are what led mankind to make discoveries and inventions and even art and music and I'm not here to argue which state of existence is better but I do strongly believe that, like a tendency to be left or right handed or a proclivity for adventure or conformity, that each human carries inside a genome or DNA for one or the other type of living.  The farmers and stabilizers were, early on, able to concentrate numbers to create overwhelming armies which pushed nomads out of their territories.  The farmers and grain accountants now far outnumber the hunters. But there still exists a part of population that finds it impossible to conform to a lifestyle that many more people find perfectly acceptable.  Even preferable by dint of it's stability and security.  They are farmers and, the modern analogy/permutation, office and factory workers.  They are interdependent.  Not just for food and shelter but also for thought and intention.  

You hear the mantra all the time: "Team Work! Team Work! Team Work!"  That means "Think together, sit together, eat together, band together."  Great for building the Great Wall of China, the Pyramids or the Hoover Damn.  Not so great when it comes to re-imagining existence and creatively re-ordering our existence.  Which we are obligated to do with each new generation.....

And, as civilization continues to homogenize, the outliers and hunters seem more and more strange and different to the masses.

So, where am I going with all of this?  I really believe that non studio bound photographers in general, and photojournalists and documentarians in particular represent the expression of the hunter/gatherer gene.  And without them society and civilization, as a whole, would capitulate to their own self-serfitude.  (I'm pretty sure I made that word up...)

Why else would millions sit at home, even on their days off, and watch TV?  Why do the masses throng to the malls to buy the same stuff as everyone else?  Why do they stampede out to the sports arenas to cheer on total strangers who they identify as "my team."?  They do it because they've been trained from birth to depend on the mass, the hive, the extended tribe to provide purpose, organization and relative security.  In exchange they surrender their creative freedom, their individual initiative and their curiosity.

Now, I'm obviously making sweeping generalizations because, of course, the mix of our genes is nothing if not convoluted and mixed up.  We all have the species memory as stored in our DNA to function as hunters and gatherers as well as farmers.  But within the general population their are propensities that are obvious and can be plotted.


We've become so interdependent that it's (nearly) impossible not to have a foot in the "Borg" quicksand.  And it's the relentlessness of the campaign to snuff out dissent and opinion that scares me.  Artists seem to be classified as "unusual" along with serial killers, saints and people who talk to invisible people on the streets.  In American culture you are less likely to know about art history than calculus and, damn few people in our country are up to snuff in calculus.  When we squish out the outliers we make life more emotionally comfortable for people who fear change and challenge because we eliminate scary, aspirational role models.  When we lampoon artists or paint them all with a wide brush we are doing what we do with the monsters in fairy tales.  We are trying to rob them of their power.

But instinctively we know that we need the outliers to push our society into continuous evolution and change.  Without the Steve Jobs hunter gatherers we have only Scully's who measure and horde without moving the game forward.  Without the Picassos we have only the status quo and blue bonnet painters.
Without Ferrari we'd have only Chevy Novas.  Without Jeff Bezos we'd all be lining up under the lime green glow of the Walmart ceiling fixtures looking for the approved products.  Without Henri Cartier Bresson and Robert Frank we might still think our role is the vacuous documentation of cat whiskers and sunsets over suburban backyards.

Cities know they need art to survive.  They need people to metaphorically walk in the desert for years and then come back to tell us what it's like.  Someone needs to climb into rockets and let themselves be flung into space.  And it's the same in the arts.  Normal people flock to cities that nurture artists.  Museum spring up eternal.  Television and movies haven't replaced live theater.  People still play musical instruments and artists still make paintings.

I single out photojounalists and documentarians because it's imperative that they operate outside the system in order to see it clearly and reflect their observations back to their audiences.  They are the outsiders who report on the insiders to the insiders.  They call mass culture on their foibles.  And they do it with images.

But nothing reminds me of the legacy of our ancestors more than the urge to pick up a camera, put on a pair of walking shoes and head out the front door in search of individual adventure.  To track down an image and later share it on the wall of a cave to remind everyone else that adventure is as important to our civilization as air and water.  And you'll find plenty of both out there.  That content is at least as important as the technology used to create it.

Is it any wonder we're fascinated and drawn to the smaller tribes and cultures in our midst?  Like Rappers and Navy Seals and Athletes.  (and by athletes I mean real athletes who challenge the clock or race against others, not a bunch of people who do gladiatorial teams sports for cultural mind control).
Tiger Woods is fascinating because he plays golf really well but also because he only plays golf, does it on his schedule and reaps the rewards for himself and a small tribe.

I think the sudden interest in this century in photography coincides with a breakdown of the consensus culture.  People are resisting becoming part of the "giant team" because it seems to represent a walking death.  The rise of entrepreneurialism really represents a repudiation of the mega corporation model and a harkening, a desire for the autonomy of our ancestors.  The camera, worn on a strap for efficient travel, has become a symbol and artifact of our pent up desire to push away from the cloying crowd and rediscover what it means to make your own decisions about what is good and beautiful.

And even if you work for a big company at a "real" job you understand when you throw the camera over your shoulder and walk outside your front door to find adventure that this single act is helping you achieve a personal voice, a freedom of choice.  To be a good or bad artist isn't the question.  The real question is:  Will you create on your own terms or will you capitulate to what society at large has to say about what's beautiful and what's not?  The hunter gatherer would counsel you to smell the wind, read the signs and find out for yourself....

The more we bring art inside the corral the blander and weaker it gets.

Sunday, November 13, 2011

Fun with portraits. Audience in tow.

I was showing portrait lighting as I like to do it.  This is a very quick (five minutes) set up with my assistant, Amy, some big LED panels and a nice diffusion scrim.

I'll admit to being a being a closet introvert.  I'd teach more workshops but I really don't like to spend a lot of time in crowds and I always feel like I'm responsible for people learning something.  Some days I just don't feel like much of a conduit between information and it's intended targets.  Yesterday and today are good examples.  I walked into the Austin Photo Expo, where I'd agreed to do four workshops, and I hit the wall from all the silly stuff I'd been doing all week.  You can only go so far, so fast before you run out of emotional gas and find yourself running on fumes.  I hadn't put together a slide show and it showed.  I tried to talk through it but....as I predicted....major fail.  I sat down over lunch and hammered together a rudimentary Apple Keynote presentation with 60 slides and I went back at 1pm and had a great time with the audience.  I had another show this morning at 10:15 and did equally well.  This afternoon the audience was thin so we all just had a good time.

I set up a demo in which I used panels and Amy to show how I would light a portrait for myself.  We fooled around with the silly lights (fill, hair, backlight) and then we stripped it all away and did it right.

Amy is sitting about ten feet in front of a grey canvas and just behind her is a 500 LED instrument, covered with some white, nylon ripstop, diffusion material.  It's set to full power. Over to Amy's left (the right side of the frame) I've set up a 6 by 6 foot diffusion scrim and I'm lighting it with one 1,000 LED panel and one 500 LED panel.  That's it.  I love the way the big, soft light transitions from the highlight side of her face to the shadow side.  I love the little triangle of light just to the right of her nose and I love the little kick of light under her chin.  It's actually bouncing off her chest.

I'm using an older Canon 1Dmk2N because it has a firewire connection that gives me a fast and stable connection to my laptop, which, in turn is connected to the projector so the people in the class can see the shots as we progress.  I also like that even when shooting RAW the files aren't very big and they download into the tethering program very quickly.  I shot at ISO 640 just because that's where the camera was set when I picked it up.  I was using the Zeiss ZE 85mm lens.  I meter directly through the camera.

Amy is an accomplished photographer in her own right and she intuited exactly the look I wanted in the photograph and locked right into it.  We shot two frames of this pose and moved on to show what the image would look like with more fill light, etc.  But for me the two frames were the synthesis of how I want to shoot people.  Direct, unaffected and focused.  No extra effects.  No theatrics.

We wrapped up each session except for the last in the same way.  People who were too shy during the session came up to the podium to ask me their personal questions.  That's okay.  I like to have a personal connection too.  The fun people were the dozens of attendees who went out of their way to thank me for continuing to blog.  It felt good.

Amy and I wrapped all the equipment back up and carted it out to the Element.  We hugged and then drove off into the growing twilight of the Fall night.  In a way I felt that I'd come full circle to the way I always wanted to photograph.  An older style that might not have as much relevance today but seems so nice to me.

Which brings up a bittersweet observation.  Most of the people at the Expo seemed to be the same older photographers I see everywhere.  Many of them sporting big cameras and big camera bags.  They came to look at this year's iteration of their generations'  cool tools.  They flocked to the Canon and Nikon tables in droves.  And yet the younger generation, though not as well represented, were flocking to the smaller cameras.  There was palpable disregard, in their ranks, for the "big iron."  And it signalled to me that we were at a generational disconnect that presages a new age in both the hobby of photography as well as the business of photography.

The dependance on the big tools is fading.  No one in the emerging new group seemed to care about the stuff that we craved when we first were dragged, kicking, screaming and denying, into digital.  They don't care about big cameras or enormous lenses.  They aren't captivated by more resolution.  They look for cameras that are fast and fluid and casual.  They want good high ISo performance and small overall profiles.  They are looking for good industrial design to be coequal with good technical specs.  Think iPhone as opposed to the original Motorola "brick."

For them, the camera is an extension of hand and eye, not a puzzle or equation to be mastered. They want their cameras to be as operationally transparent as an iPhone or an iPad.  And while I have an emotional and nostalgic attachment to the tools and trappings I grew up with I'm quickly coming to recognize that it's a style and a set of tools that's quickly losing its legitimacy these days.  Smaller and more natural is the main thrust of our art these days.  The cameras in ascendency are the Panasonic G series, the  Olympus Pens, the Nikon 1 series and, most recently, the little Fujis.

Five years ago, at events like the Austin Photo Expo, we would have seen lots and lots of manufacturers showing off their electronic strobe systems.  Their monolights and traditional pack and head systems.  We would also have seen lots of booths offering a wide array of softboxes and umbrellas.  Most of that was gone this year.  In their place were endless Speedlight modifiers and attachments. There were more compact florescent fixtures than monolights and everywhere I looked people were figuring out how to use small cameras with smaller lights.

Austin is trend forward.  The Walmarts and Costcos and Best Buys will probably still sell millions of Rebels with kit lenses and Nikons with kit lenses.  But the tsunami is building from here.  And in cool towns all over the world.  And the trend is smaller, faster, more fluid, more liquid, more automation, more stealthiness.  It's cameras you can carry without burden to match a direction that implies that your camera will go with you everywhere and create mini-masterpiece series instead of one masterpiece at a time.  It's a brain shift.  And I understand it.  The days of carrying your Canon 1DS mk3 to the coffee shop are as over as carrying in your CB radio.

If you are waiting for the cycle to return and big cameras and static images to be back in style you need to start thinking of evolution as three dimensional spirals instead of two dimensional circles.

Added this morning (Monday Nov. 14):  For another version of Amy, by atmtx try this link:


http://www.mostlyfotos.com/2011/11/amy-smith-at-austin-photo-expo-2011.html

Ah. The friendly advice. How to improve my blog....


I ran into a photographer I know at the Austin Photo Expo and we spent a few minutes catching up.  He's a nice guy and fun to talk to at parties, etc.  But after five minutes or so of comparing notes he smiled and told me he was glad I'd decided to get back to blogging.  That felt nice.  But then I left myself wide open.  He asked me if I wanted a little advice about improving the blog.  I should have said, "no!"  but instead I politely nodded and said, "sure."  And he proceeded to give me the same advice that I've heard from every "blogexpert" and web source you can imagine.  I tried to will my ears to close and my brain to shut down but it doesn't really work that way.  Damn primitive human physiology....

In a nutshell his advice was this:  1.  Many of my blogs are too long!  He felt that I should work on trimming down the content to make it more manageable.  He added that he has twenty or so blogs that he reads everyday and that the length of the articles means that many times he can only skim them so that he's able to get on to the next blog.  Hmmmm.

2.  I shouldn't post so frequently.  He suggested that, if I felt compelled to be.....productive (like a cough) that I might want to warehouse the overflow and dribble out the content in some sort of "just in time" delivery scenario like a discount warehouse.  Again, if I post more that once a day this puts a burden on the reader who, with twenty or so bloggers on his radar,  gushing forth a torrent of somewhat disconnected content, may not be able to match pace.  Interesting leap of faith here.  That I can write faster than my audience can read.....

So, I'd like to address this as it may further focus my intentions as a "blogger."  Or even better, my intentions as a writer.

First of all,  I use just enough words to get across the message and the inflections of my messages.  No more.  No less.  While breathy and gushy quick hit blogs may be just the thing shallow readers crave, like Hallmark Greeting card sentiments,  I only want to write for an audience that's comfortable swimming in the deep end.  If a paltry 2,000 or 3,000 words is more than one can handle in a few minutes, with coffee already coursing through the system,  then the length of my blog is not the only problem bubbling to the surface.  We must, as a culture, be  developing an epidemic of ADHD.  

If my writing is too long and vapid to hold your attention then, by all means, give yourself permission to change the channel.  But in various chats with lots of followers, the majority indicate that they like the meaty, chewy and satisfying length we at VSL give to a fair number of our articles.  Like a juicy, marbled Ribeye, hot from the grill....  And let's be frank.  If everyone is following the "web savvy" advice and writing, like, two paragraphs,  where are all the people with "abnormally" long attention spans going to go for their photo reading enjoyment?  It's an ethical conundrum for sure.

As to the second point.  The frequency of posting.  That is even more interesting to me because it indicates that my web educator might not be fully aware of how the world wide web works....  It's like a giant capacitor.  You can keep throwing information at the web and it will keep storing up the charge. And when you aren't reading it the web (through the magic of Google, et al) will patiently sort it, rank it and even vet it for you.  Then, just like Tivo, you can come back at any time and enjoy it on your own schedule.  BUT....big news flash!!!!!  We annoying artists and writers don't work on a schedule, really.
We write stuff when it comes to us, post it and move on.  Clearing our palettes for the next thought.  We are NOT administrators.  We are not we traffic managers.  Managing your dosage is your responsibility. I ain't gonna start spreadsheeting my writing on some punch clock schedule just so you can use the web in "live mode" only.....

So, in a nutshell,  I will write as long a post as I'd like and as many posts as I like AND I will post them all willy-nilly and leave it up to my peeps to learn how much they can drink in at one sitting.  But I'm not dumbing it down any further than it is right now because I don't want to lose the kind of readers I'm happy with in the pursuit of gaining a class of readers I am less happy with. (And the second group is certainly more numerous....)  Some people shop at Walmart and I'm okay with that but I like a different experience and I'm even more Okay with that.  (Too bad I can't "smarten it up" but this is all I've got.  Just like power to the warp drive engines on Star Trek.  I can hear all the Scotty's in the brain engine room yelling into the intercom:  "We're giving her all we've got, captain!")

I'm certainly not angry or upset that my photographer friend offered me his opinion but I'm sure pissed at myself for agreeing to hear it in the first place. Everyone who comes to photography from the real world of business is hobbled because they see photography through the constructs and vicious metrics of profitability.  Photographers who came to the business because of their love for art and expression may be hobbled when it comes to making the maximum financial profit from each effort but at least when we are at work we're not looking at our subjects through layers of spreadsheets.  We run unfettered.  (maybe there's a class on creativity stuck in there somewhere....we expunge the math brain, the profit brain and the judgement brain and send people out to shoot things that are pleasing to themselves...).

You may have noticed a scant number of ads on the site.  As the VSL becomes more "popular" we've been getting approached by more and more companies which would like to advertise on our site.  And it's tempting but there's a trade off for everything.  And I know I would not be above the subtle, subconscious manipulation of a vendor's gracious largess.  And then you'd have to "read between the lines" (which would double the length of the articles).  When people write novels they don't sell ad space between the pages.  I know I'm not writing a novel here but every time I sit down to write something I like to start with a clean "piece of paper."  I think I'll keep pitching my books here, toss in an Amazon link for a product I've bought myself and leave it at that.  Then, at least my motives will be above reproach even when my grammar and spelling is not.

Finally,  everyone over thirty who thinks they know dick about how things "really" work on the web is full of crap.  Marketing on the web is a constantly moving target and all the metrics in the world will only tell you what worked yesterday, not what's going to work tomorrow.  Every site is different.  Every demo absorbs the web in a different way.  We use a proven method at VSL.  It's called, "Throw it at the wall and see if it sticks."  Our only metric is:  "Did Kirk want to write this?"

The above photo was taken in a studio, under a .25 Watt light bulb with the V1 at 1600 or 3200 ISO. 

(Can he write, "dick" on the web????)

Saturday, November 12, 2011

How good is the VR (or IS) on the Nikon V1?

This image was taken, handheld, at 0.5 seconds (one half second).  Not bad for a coffee addict.

This image was taken at one quarter second. (0.25).  The exposure is a bit better and the detail is not bad.  All in all a good performance.  IS at these speeds is hit and miss.

I'm always amazed at how entrenched people can get in a position without even a thimble of experience...

Having too much fun at Zachary Scott Theatre.  I think this was for HairSpray. I used a camera.

I came back into town last night from an assignment and I reflexively checked the "referrer" stats for the VSL blog.  I am always a bit worried and amused when a big clump of referrals come from one address on DP Review.  I clicked on the link and found a discussion in the Nikon V1 forum entitled, "Kirk Tuck reports that the V1 has a one stop advantage over........"  Following the original poster's synopsis of my long ramble about using six different cameras on one assignment, are nearly 100 responses that range to how it is theoretically impossible for the V1 to be:  "good, sharp, have low noise, operate at 72 degrees, flush, focus, or make legible images because of the constraints of its microscopic sensor."  And all these pronouncements are delivered as unassailable fact.

How am I involved?  Only as a convenient target for the religious sect that believes only "full frame" cameras are the chosen tools of professionals and that any person who likes any camera that is not full frame (or bigger) is, A.  NOT a professional.  B.  Obviously needs glasses in order to see how "smeared" the detail is.  And, C.  Must be on Nikon's payola roll.  (I laughed so hard at that one that coffee almost came out of my nose.....).  Doesn't  matter that I can't seem to beat Nikon out of flash even for FULL PRICE.

But here's the deal.  We're hearing only the rants of people who've never touched or used the camera in question.  And that's usually the case.  Across product categories.  Do you remember all the "IT" and industry experts who predicted, very earnestly, that the iPad would never become a viable consumer product?  They were legion.  And every one of them had some sort of argument (based on the ancient days of desktop preeminence) outlining why consumers would never embrace a pad that didn't run Adobe Flash or play nice with Microsoft office.  I think the joke is on them.  I imagine them mournfully choking down mouthfuls of bitter delivery pizza and chalices full of Mountain Dew as they turn their attention toward another product category and pronounce it DOA.  Maybe the Kindle Fire will be next....

All the targets we thought were so precious in the nascent days of digital imaging seem to be largely discounted these days.  We don't really need five pound cameras.  We don't need hyper complex menus.  In fact, we don't need hyper complex anything.  The truth of the matter is that the professional market as we knew it is almost completely gone and it's been replaced by a new way of shooting and doing business and the only people who haven't gotten the memo are the experts.

A camera, or a camera system, is only a method to communicate with.  In most instances the message is much more important than the delivery system.  Especially when we remember who our target markets are.  Most people are not "old school" photographers or photography buffs and they haven't developed a taste for many of the techniques that old fart holdovers seem to think crucial.  For example, a beautiful expression trumps massive resolution.  The right moment trumps high color accuracy.  The right angle "bitch slaps" bit depth.  And more and more the camera that provides the user with the most fluency and fluidity is the system that returns the best dividends.  The fewer controls the faster the operation.  The faster the operation the more opportunity.

No matter how far we've come with photography it's hard for me to escape using the car analogy to describe market changes.  In the U.S. thirty/forty years ago we worshipped big V-8 engines.  Now the nod goes to reliability and economic good sense.  Ten years ago people bought Hummers.  Now the Hummer really only exists as a cruel joke that exemplifies the extremes of bad taste (unless you are in a desert and being shot at.....).  Four cylinder cars are the norm.  Sixes suffice for big human cattle movers like Ford Explorers and the like.  V8's are specialty engines for people who like to go faster than everyone else or people who need to tow boats or trailers.

As we share more and more on the web we'll see the metrics of a previous generation of photographic experts wilt away and die.  And we'll see an explosion of creativity unleashed by small, powerful new tools that are right sized.  The medium is the message and the message seems to be that small is just right.  Anecdotally, I'm seeing everyone embrace their favorite, new small camera.  Some love the Olympus Pen cameras (and I hope the company fixes itself so we can continue to enjoy their groundbreaking design and feature engineering) while others love the Sony Nex cameras.  I'm loving the Nikon V1 but I'm also anxious to get my hands on a new camera with an even smaller sensor, the Fuji X-10.  They are all good enough for the way I like to shoot.  Fun.  Especially when the performance of all the cameras in a niche exceed my needs.  That means I can buy and shoot the one I think has the coolest feature set for me.  And, if I weave the files through the selections I give to my clients and they like them.......have we mutually redefined what it is to be a "professional" photographer?

I think we have.  We just forgot to tell everyone who still thinks that the only way to make a good picture is to measure all the parameters of a camera first, then applied an outdated understanding of physics and, finally, grace it with cultish miracle lenses.  Pah.

The same people are so quick to decry "in camera black magic software noise reduction" but if they've ever seen a real raw file they'd be amazed at the incredible amount of manipulation that is applied to linear raw files even before we begin our "conversions" in Lightroom or Bridge or Capture.  The little Nikon V1 is not the best camera in the world.  Nor is the little Fuji or the Olympus cameras.  But they are fun, get most of every job done and they do so with far less intrusion than the bigger, previous generations.  We need big cameras for highly focused work that must be perfect.  But we also need fun cameras.  Art cameras.  Pleasure cameras.  Cruiser cameras.  And purse cameras.  I like them all.  I like some better than others.  But not enough better to start wars about them.

The next wave is cameras like the Fuji, small Nikon, Olympus and Panasonic.  The next wave is LED lighting.  The next trend is actually going out and shooting the cameras because you have something to say.

Errata and fun news:  I talked to the Fuji rep today and he flat out stated that the company is re-emerging into the photo market with interchangeable lens cameras and a collection of lenses.  He suggested that the cameras would be real game changers.  Seem like Austin is a particular hot spot of the sale of X-100's and the early orders for X-10's are enormous.  Kinda confirms what I've been seeing in the hands of friends lately.  It's great when known innovators step back into the game after an absence.  I have very fond memories of my Fuji S2's and S5's.  Really great cameras for portraits.....

Delkin was showing off a laptop holder that fits onto any tripod and provides a firm base for your computer.  For $85 I thought it was a good design.

Hope everyone has a good weekend.  It's fun to be alive and well.  I'll be back at the Photo Expo for two more classes tomorrow.  I hope a lot of fun people show up and mix it up.  We're all about the LED lights.  At least until 5pm tomorrow....

I'm always amazed at how entrenched people can get in a position without even a thimble of experience...

I came back into town last night from an assignment and I reflexively checked the referrer stats for the VSL.  I am always a bit worried and amused when a big clump of referrals come from one address on DP Review.  I clicked on the link and found a discussion in the Nikon V1 forum entitled, "Kirk Tuck reports that the V1 has a one stop advantage over........"  Following the original poster's synopsis of my long ramble about using six different cameras on one assignment, are nearly 100 responses that range to how it is theoretically impossible for the V1 to be:  "good, sharp, have low noise, operate at 72 degrees, flush, focus, or make legible images because of the constraints of its microscopic sensor."  And all these pronouncements are delivered as unassailable fact.

How am I involved?  Only as a convenient target for the religious sect that believes only "full frame" cameras are the chosen tools of professionals and any person who likes any camera that is not full frame (or bigger) is, A.  NOT a professional.  B.  Obviously needs glassed in order to see "smeared" detail.  And, C.  Must be on Nikon's payola roll.  (I laughed so hard at that one that coffee almost came out of my nose.....).  Doesn't  matter that I can't seem to beat Nikon out of flash even for FULL PRICE.

But here's the deal.  We're hearing only the rants of people who've never touched or used the camera in question.  And that's usually the case.  Across product categories.  Do you remember all the "IT" and industry experts who predicted, very earnestly, that the iPad would never become a viable consumer product?  They were legion.  And every one of them has some sort of argument (based on the ancient days of desktop prominence) outlining why consumers would never embrace a pad that didn't run flash or play with Microsoft office.  I think the jokes on them.  I imagine them mournfully choking down mouthfuls of bitter pizza and Mountain Dew as they turn their attention toward another product category and pronounce it DOA.  Maybe the Kindle Fire will be next....

All the targets we thought were so precious in the nascent days of digital imaging seem to be largely discounted these days.  We don't really need five pound cameras.  We don't need hyper complex menus.  In fact, we don't need hyper complex anything.  The truth of the matter is that the professional market as we knew it is almost completely gone and it's been replaced by a new way of shooting and doing business and the only people who haven't gotten the memo are the experts.

A camera, or a camera system, is only a method to communicate with.  In most instances the message is much more important than the delivery system.  Especially when we remember who our target markets are.  Most people are not "old school" photographers or photography buffs and they haven't developed a taste for many of the techniques that old fart holdovers seem to think crucial.  For example, a beautiful expression trumps massive resolution.  The right moment trumps high accuracy.  The right angle bitch slaps bit depth.  And more and more the camera that provides the user with the most fluency and fluidity is the system that returns the best dividends.

No matter how far we've come with photography it's hard for me to escape using the car analogy to describe market changes.  In the U.S. thirty years ago we worshipped big V-8 engines.  Now the nod goes to reliability and economic good sense.  Ten years ago people bought Hummers.  Now the Hummer really only exists as a cruel joke that exemplifies the extremes of bad taste (unless you are in a desert and being shot at.....).  Four cylinder cars are the norm.  Sixes suffice for big human cattle movers like Ford Explorers and the like.  V8's are specialty engines for people who like to go faster than everyone else or people who need to tow boats or trailers.

As we share more and more on the web we'll see the metrics of a previous generation of photographic experts wilt away and die.  And we'll see an explosion of creativity unleashed by small, powerful new tools that are right sized.  The medium is the message and the message seems to be that small is just right.  Anecdotally, I'm seeing everyone embrace their favorite, new small camera.  Some love the Olympus Pen cameras (and I hope the company fixes itself so we can continue to enjoy their groundbreaking design and feature engineering) while others love the Sony Nex cameras.  I'm loving the Nikon V1 but I'm also anxious to get my hands on a new camera with an even smaller sensor, the Fuji X-10.  They are all good enough for the way I like to shoot.  Fun.  Especially when the performance of all the cameras in a niche exceed my needs.  That means I can buy and shoot the one I think has the coolest feature set for me.  And, if I weave the files through the selections I give to my clients and they like them.......have we mutually redefined what it is to be a "professional" photographer?

I think we have.  We just forgot to tell everyone who still thinks that the only way to make a good picture is to measure all the parameters of a camera first, then applied an outdated understanding of physics and, finally, grace it with cultish miracle lenses.  Pah.

Errata and fun news:  I talked to the Fuji rep today and he flat out stated that the company is re-emerging into the photo market with interchangeable lens cameras and a collection of lenses.  He suggested that the cameras would be real game changers.  Seem like Austin is a particular hot spot of the sale of X-100's and the early orders for X-10's are enormous.  Kinda confirms what I've been seeing in the hands of friends lately.  It's great when known innovators step back into the game after an absence.  I have very fond memories of my Fuji S2's and S5's.  Really great cameras for portraits.....

Delkin was showing off a laptop holder that fits onto any tripod and provides a firm base for your computer.  For $85 I thought it was a good design.

Friday, November 11, 2011

Nothing says, "You've made it!" better than a hair net.

deep in the secret basement of the Visual Science Lab world headquarters we're experimenting with some new gear that will replace conventional cameras.  If we are successful all you will have to do is strap in,  think of an image and the cyber-snap 2011 can create it, add beautiful pole dancers in stripper heels to the image, dip it in red hot HDR sauce and then incorporate cat whiskers for SE (sharpness evaluation), shove in some gratuitous backlighting and a gel or two and for only $96,000 you too can sport a masterpiece.  Without ever touching a camera or going outside.

But seriously,  I have a confession to make.  I'm supposed to do an hour long presentation at 10:00 am tomorrow morning at the Austin Photo Expo and I'm totally unprepared.  If you ever wanted to see "major fail" tomorrow might be your chance.  

Usually I'm the guy my friends and clients look to when then need stuff that's meticulously planned, double-checked and fault tolerant.  I make back-ups of everything and I have back up gear for every potential pitfall.  But not this time.  You see, I've been doing the real work of photography instead.  I won't bore you with the details but I went from a hoity-toity (but long and richly nuanced) conference assignment on Sunday-Monday-Tues to a recording studio gig and tons of post production on Weds. to a 4:15am wake up call and drive to San Antonio on Thurs. a.m.  And I've been there ever since.  

The photo of me, above, is from today's shoot.  I'm standing in front of a DaVinci robotic micro surgery machine and I'm wearing a tyvek lab coat and hairnet because I've just come from shooting a procedure in a nearby operating room.  I've documented "preemies" and helicopter rescues and giant machines that stare into your guts (or your brain) and I'm about 1,000 big fat raw files into this project.  

It's stacking up like jets over O'Hare in a blizzard.  Everyone needs their stuff yesterday.  And here I am, at 10:47pm on Friday night, downloading files and applying metadata and captions and wondering what the hell I'm going to say in fewer than 12 hours to a couple hundred people about LED lighting.

Bright spot.  My client, Bryan, reminded me that I am going to talk about Lighting Portraits with LED lights.  And he also pointed out that I'd just written the book on the subject and, given how much I talk, he'd be pretty surprised if I couldn't fill up an hour.  And I'm sure he didn't mean that in a snarky way......

But I have an ace up my sleeve.  Super assistant, Amy, will be there to help.  It should be a wild two days. We have two master classes a day to teach this weekend.  I can hardly wait to tell you what happens.  

Just wanted to check in and tell you that I haven't gone AWOL.  Just doing my other job as fast as I can.

If you are in Austin, check out the expo.  Fun stuff for us photo nerds. (comment about idiots who review cameras by long distance removed)  See you there...