Wednesday, September 23, 2015

The Flip Side of Managing Client Expectations is Exceeding Them.

Blue Skies. Puffy clouds.

We did a job recently for a client I have worked for now going on 20 years. We don't do a lot of work for them but last year we shot beautiful portraits for a series of ads, a bunch of product shots that are now in catalogs, on posters and on spec. sheets. But the thing we consistently do for them is the photography for their holiday cards. They love to show off their employees by figuring out (along with the advertising advisor) clever ways to include all 125 people who make their high technology company run. Last year we shot images that were stylized like Andy Warhol's lithographs. The card was stunning. This year we were on to something else.

I contracted for two days of shooting and I went to their location, with an assistant in tow, and we set up a lighting design with a light blue background that would make cutting out (creating clipping paths) people from the background to composite them on one of the card panels easy. We had a very enjoyable time and the client schedule people and breaks, people and lunch, etc. perfectly.

The client was as gracious and genuine as could be and the staff kept the good coffee flowing. They ordered a really wonderful lunch (sandwiches, salads, etc.) both days, along with tantalizing desserts and snacks that I'll be swimming off for weeks. You just couldn't ask for more from a client.

But there was a glitch for them. They had three people who could not attend either day. One was ill, another traveling and I'm not sure about the third person. Whatever. The client seemed okay with the missing people at the time of the shoot but after they saw all the other fun images they realized that it would be demoralizing for the absent people not to be on the card this year.

I got an e-mail asking how much it would cost to shoot each of the three individually, at my studio. Well, we're on opposite ends of the highway, a trek of at least half an hour (if traffic cooperates) and I thought it would be a mess to get their people here. And, the funny thing was, I wanted to see all the staff included, as well. In a way it felt like including them would provide an extra layer of closure for the job.

I responded and let them know that I'd be (honestly) happy to head back up to their location this morning to get the three remaining people photographed, and that I would do it at no charge. Not only did the marketing V.P. and CEO personally thank me for thinking like part of their team but the people I photographed also let me know how much it meant to them.

I know they would have been willing to pay me a fee but they have been such a good client for so long I wanted to do something to thank them for the years of happy collaboration. This seemed just the thing. I finished up the new images and uploaded them this afternoon. The happy end to a nice project. No loose ends for me and no regret on their part that their project could have been better.

The aspect that made it seem sensible to me to volunteer was that no one asked me for a favor. That's why I felt that it was appropriate to offer.  A good client/photographer relationship is where you both win.

Monday, September 21, 2015

The lure of the Sony RX10.2. It's the opposite of full frame but that doesn't mean it lacks its own compelling sales pitch.


I shot the image just above on the way back from an assignment on a ranch, just outside of Fredericksburg, Texas, last year. I'd been hired by a "shelter" magazine to document the house of a collector whose specialty is early Americana. Her house was filled with art, furniture, and utensils that dated back to the earliest days of our country's massive European immigration.

I took other, statistically more capable cameras on the assignment and I only brought along the original Sony RX10 with me because it was still a novelty camera in my collection. I hadn't really put it through any sort of exhausting "break-in" ritual; but I was up to speed on the menus and settings, the features and foibles.

When I got to the house I'd be working in I noticed that the light coming through the windows was very good. Most frames just needed a nudge of additional light to open up shadows and clean up crossed color casts. For some capricious reason I put the RX10 on a tripod and lined up a shot on the rear screen. I shot it and it was pretty good. Then I clicked in the DRO settings that increase apparent dynamic range and the shot looked fantastic. At ISO 80 and 100 the shots were noise free and wonderfully saturated. While I intended to bring out the "big guns" and shoot the rest of the assignment with "real cameras" (meaning full frame or at least micro four thirds) when Iooked up from the screen, after the last of many, many shots, I realized that I had just completed my first full assignment with the smallest sensor camera in my inventory. And one with a fixed zoom lens at that.

I was a bit nervous as I drove back to Austin. I'd been shooting for this particular shelter magazine since 1981 and in the past I had delivered images to them on four by five inch, transparency film and then on Hasselblad, medium format color transparencies. Even as late as 2004 I was delivering large format (fueled by a short re-engagement with big film) before I regained my senses and realized the sheer time and film costs involved. To shoot this interior architectural assignment on a "bridge" camera seemed ---- one bridge too far.

I was ruminating about this when I spied the field of red flowers just off Highway 290, between Fredericksburg and Johnson City, Texas. I grabbed my baseball cap to keep the sun out of my eyes and I grabbed the little Sony and went out to grab a few fun shots. Over time, this has evolved to become one of my favorite central Texas landscape photographs. At least, one of the favorite images taken by me.

While I had other good adventures with the camera it was removed from inventory during one of the never ending purges in which I try to rationalize my equipment into smaller and smaller circles of confusion. Fewer menus, fewer options = less user error; that's the theory, at any rate.  When the smoke cleared this year I woke up one day with no small, play cameras. Just the serious big cameras and the serious smaller cameras. The two Nikon full frame cameras and the very professional Olympus EM5.2 cameras. I will say that a stripped down Olympus OMD camera can masquerade pretty effectively as a "fun" and whimsical camera but there is still something about the IDEA of having an all-in-one machine that can make great, high res images, kick out remarkably good video and do it all without me having to make a single lens choice. I get the trade offs in visual style and high ISO capability in comparison with something like the Nikon D750 but there are always those scenarios that play around in my head were the knapsack with the combo-cam and a neoprene bag full of batteries is delightfully seductive...

I had effectively fought off the siren call of the über all-in-one camera until I made the mistake of agreeing to meet a friend for lunch. I had been forewarned; I knew he intended to bring his latest purchase. I knew he meant to come sporting the new iteration of the Sony; the RX10 type 2.

At the outset I'll say that part of the subliminal attraction of the camera is the fact that it is externally almost identical to its ancestor. To me this means that the engineers and the market agreed that this design was as nearly perfect as it should be. Why wouldn't it be? There would be a move to change it if not. The difference is, of course, in the guts.

I handled the camera and put it to my eye. I'd forgotten what a nice job Sony had done on the EVF finder. It's not truly transparent, but damn close for the money. I remember using the camera almost exclusively with the eye-level finder, using the rear screen only when using the camera on a tripod at some squirrelly angle or altitude. I grudgingly remembered the utility and addictive ease of having a long zoom (24-200mm equiv.) at my fingertips.

Then I started diving into the menus and playing with the video. The camera's implied selling point is its 4K (UHD) video which is very well done and makes very nice imaging. Another selling point is the ability to run the camera at higher frame per second rates to yield fun slow motion. In practice the 120 fps (most usable without calling attention to itself in a leisure suit sort of way) is fun but it operates in bursts of about 8 seconds which makes it less useful for most traditional slow motion work. The real value of all this video power is the fact that using the camera at 4K and downsampling to 1080 makes for wonderfully detailed images that work now, in the real world.

When one considers this camera one must also consider the downsides. You'll be charging batteries as an ongoing hobby. At all but the longest focal lengths you'll be getting ample (more, more, more) depth of field than most people might want in this age of edgy slivers of sharp focus. And the zoom is a bit slow in operation.

But the flip side is the fantasy of traveling around the world with only one camera in your hands (and, of course, the identical back-up camera in your camera bag or backpack. The rich part of the fantasy is that the camera's actual performance leaves bigger cameras we were using just a few years ago moaning in the dust. The 20 megapixel sensor is part and parcel of the new Sony Supremacy. Rich saturation, low noise and market leading dynamic range. It's a lovely mix. If you shoot this camera the way I like to shoot you'll be working at the lowest ISO ranges and taking advantage of the well implemented in body image stabilization to get convincingly good files.

Do I want one? Now that I've actually handled on in person, a resounding yes! Am I going to run out and buy one? Hmmm. We'll see.

Here's my current rationalization: I have two big event jobs coming up. One at the end of this month and the next in the third week of October. Both are for clients I've worked with for years. Both need images almost exclusively for their websites and for presentations in PowerPoint and in video programming. It's basically faux journalism but it takes place in the well lit, climate controlled environs that our corporate types enjoy. Most of the speakers and panels will be well illuminated with stage lighting, etc. How delicious it would be to show up with just one camera, lens already permanently selected, and to shoot the entire show that way. No camera bag over the shoulder, just a pocketful of batteries and memory cards.

There are a couple of flies in the ointment. I think I might get tired of the deep focus compared to the full frame cameras or even the more narrow field of focus I can get with fast lenses on the OMD cameras. While I know the noise beats the pants off cameras like the Nikon D200's and D300's, Canon 7D's, and Olympus E-3's and E-5's I've used for shows like these in the past, the new Nikons and the new Oly cameras are bound to be much better.

If you have too much time on your hands and too many choices it's so easy for your brain to turn against you and start fomenting new plans; even though they may not be in your own best interests. Smart money says, "stick with what you have and use it well..." but the brain is always trying to fill in what should be calm moments between assignments with more excitement and adventure. The hard cost is to your wallet. The second cost is that plunge back into multiple menu hell. The long term damage comes, inevitably, from the hubris of trying to wedge all these "square cameras" into the round holes of assignments --- just to prove that you can do it. It's a sucker's bet.

But that's never stopped me before.

Saturday, September 19, 2015

Unsharpness as an unintentional mistake that made me very happy with the photograph.

Austin 1988.

Camera: Pentax 6x7
200mm Pentax lens
Tri-X film.

The Joyous capabilities of the 85mm f1.2 lens. On film.

Le Bouillon Chartier. Paris. 1992
Canon EOS-1 + 85mm f1.1.2

 Do you make photographs of people with wide angle lenses? We can cure that shortcoming. Buy a fast 85mm lens and feel the enlightenment surge through your entire system. Breathe. Then slightly compress your subjects.

I'm on the search for the perfect, fast, high quality 135mm f2.0 lens for my Nikon bodies. Any suggestions?

Latin Fashion Show on the Beach at South Beach, Miami 2001.

I'm 90% sure I'll be buying one of the Nikon 135mm f2.0 DC (defocus coupling) lenses in the next month or so. I keep stumbling across images from as far back as the first 135mm lens I owned for a Canon TX, in 1977, and being amazed at the pictorial effect of the focal length and the background rendering. I should have listened to my friend, Bernard, a few years back when he was extolling the virtues of his fast, Canon EF 135. He was certainly right to elevate this focal length's status to near legend. Especially the faster versions...

Like I said above, I'm pretty certain I'll get the Nikon DC lens because I had a loaner Nikon 105mm f2.0 DC  from Nikon for nearly six months, a few years back, and shot some of my favorite portraits with that lens. The image above is from one of the many 135mm's I've owned but I can't remember off hand which one. The sad thing is that the FujiFilm color negative film I used for the above image must have had a defect because I can't read the exif data....

It would either have been a Contax 135mm f2.8 or a Leica R series 135mm f2.8. Both were really good, but hardly stellar lenses.

Zeiss makes a nice 135mm f2.0 for Nikons as does Rokinon, but the problem is that they are both manual focus lenses and I want this particular lens to be an auto focus lens. When you are playing around with really tiny slices of sharpness, surrounded by intentional blur,  it's really nice to get the focus nailed down quickly and correctly.

Among the brain trust that constitutes VSL readers I am curious to hear of peoples' various experiences with appropriate 135mm lenses. Can you chime in and give me some advice?

I'd like to get this purchase wrapped up before my upcoming birthday.... I can't imagine a better self-present and I can probably stretch and afford a good one.

Thanks in advance.

Friday, September 18, 2015

Be Honest. What Gear Would You Buy If You Were Starting Over From Scratch and Price Was No Object?


I was thinking about this today as I stood in the middle of Precision Camera and contemplated all of the new camera gear. All of the Leicas and Nikons and Canons. All the smaller cameras and used cameras. The overwhelming wealth of choices that would be available to someone with a totally empty camera bag and a totally limitless bank account.

What would I buy?

I played the game as an enthusiast and artist instead of falling into the tired role of commercial photographer. In this role I would not need an extensive inventory of lenses and accessories. I would not need to impress clients. I would not need fast focus or fast frame rates. As I deleted the preoccupations of my occupation I started to change directions entirely. My needs would be so different.

I wouldn't worry about high flash sync or access to a really cool flash system. I wouldn't need cameras with special modes or bracketing features.

I could sit back and look at the way I shoot for myself and start making some adaptations to help my innate style along. After looking through the exif date of the 140,000+ images I have up on Smugmug.com and the 240,000 images I currently have in Lightroom libraries I can see that, among my personal work, I use four focal lengths almost exclusively. Those are the 50mm, the 85mm, 100mm (+/- 5mm)  and the 135mm. Nothing else comes close. Concerned about wide angles vanishes into the void.

So I would want a system that gives me the focal lengths I cherish. Not a zoom or a range of zooms but real, actual prime focal lengths.

I want a body with a full frame sensor and

Trends in Photographic Retailing as Seen in Conversations With One Shop.


I have a friend who has been a photographer for as long as I have known him and that's about thirty seven years. A few years back, in the great recession, he decided to get a job in a camera store. A wise decision, I think. His specialty is working with professionals, state agencies, schools and other areas that are both retail in nature and not directly consumer driven. He handles purchase orders and large order fulfillment and stuff like that. He's a smart guy and he's been around the block a few times. 

I had occasion to spend some time with him this afternoon and I asked him what was new. Now, when I first met him he was an avowed Nikon shooter. At some point, when he became interested in architecture he switched to Canon for the wonderful tilt/shift lenses. But when I talked to him today he told me that, "what was new" is that he just purchased his own Sony A7R2 and he's been shifting his institutional customers away from Canon and Nikon in favor of Sony and Olympus cameras. With dubious innocence I asked him why. His response was more nuanced than the one I have the time and energy to write here but essentially the combination of brilliantly done electronic viewfinders, the absolute accuracy of the on-sensor focusing and the magic of 5 axis image stabilization makes the Sony and Olympus cameras much more usable and virtuous that the cameras with flipping mirrors. 

He mentioned one school district that conceded the superior value of the mirrorless cameras for most things but sighed, "We still need the high frame rate cameras like the Canon 7D mk2 for sports and stuff like that." My friend gently pointed out that the mirror was the roadblock in effective frames per second and went on to tell them that a number of smaller, less expensive cameras had