reflect and direct.

What's on your "photographic" Holiday wish list? What do you hope Santa drops (gently) down your chimney?

Martin Burke and Meredith McCall in a series of images

marketing "Santaland Diaries" at Zach Theatre.

It's a tradition for photographers who blog to do a laundry list of stuff they recommend to their readers. I presume that the conceit is that you would never have heard of these products if talented bloggers had not brought them to your attention. And now that you've been informed the smart thing to do is to click through the links supplied and make sure you get that perfect camera, lens or light before the stores run out. Or before the companies making the goodies decide to give up and move on to greener pastures; like the design and marketing of innovative new microwave ovens and smart phones. 

I thought I'd take a different tack and ask you what you are actually interested in getting for yourself during this holiday season. And I thought I'd start the ball rolling by letting you know which two or three things I have bouncing around in my head right now:

1. Since I'm a sucker for the "idea" of really good lenses the first item is a "want" and not a "need." I have my mind set on thinking-about-getting (as opposed to actually getting) that Sigma 24-35mm f2.0 zoom lens I rattled on about a few weeks past. I love big, heavy zooms because the implication is that fewer compromises in design and construction were made. My fantasy for this lens is that every time I need a wide angle of some sort I'll be able to put one of these amazing lenses on a D810 and out image the hell out of everyone else.  Buildings will be sharper and more three dimensional, faces more animated and products made more desirable just from having been photographed by this two pound wonder lens. The fantasy continues all the way through post production when I will hand a finished print to a client who will be so impressed, and content fulfilled, that he or she will faint onto a convenient settee and need to be revived with smelling salts. 

The reality might turn out to be that I buy one and compare it to my ancient, Nikon 25-50mm f4.0 and realize that the old lens is at least 90% of the new lens but is already paid for and nicely broken in. But by then I'll be too embarrassed to sell the new lens or return it because of the amount of uninformed gushing I have been doing on my blog.

2. All of a sudden I want a Nikon D4S. Don't know why. Maybe it's a reaction to all the pixie cameras I've been buying and using over the past five years. Maybe I believe that if I spend obscene amounts of money on a camera that it will have special imaging powers that most people don't understand. Maybe I want a camera with a battery that lasts all week instead of all day (or just a couple of hours). 

I'm pretty sure I'm not going to buy one of these either. But I'm sure if I wore it around my neck all day as I walked around downtown two things might happen: a. A lot of people will ask me if I am a "full time," "professional" photographer. And, b. I will have a very sore neck by the end of the day. 

There are things to like about the big camera. The finder is extremely nice. The sensor is supposed to be extremely good, and it will most likely take more of a beating that a more reasonably sized and priced camera.

All very rational stuff but I'd still like to find one in my stocking this year ---- unless those people at Nikon want to buy me off for a while by sending me a D5 for free instead. I'll take a prototype, as long as the firmware is upgradable...

3.  I would dearly love to have a Leica M4. The original M4, not the "P" version. I'm a little light on M bodies since I lost one in that horrible Range Rover accident in Lisbon. That's what I get for loaning equipment to Henry White.  If you are sending me one as a gift for all of my hard work and brilliant (and funny) writing here on the blog, save yourself some money and don't send along a 50mm lens for it. I already have one that will work. This is one camera I would buy, if I had the money and could find one in mint condition (black, enamel, please). 

Those are all my camera, self-gift fantasies for right now. Sad (or happy) thing is that I can't really think of anything I need, photographically. Nothing I can point to and say, "Not having this is holding me back!" But it's nice to think about what I would buy if I got all capricious and silly and went on a spending binge. But that will have to wait a while as most of my extra cash goes off to a college somewhere. 

So, this is the interactive part. Is there some cool stuff that's not on my radar? A camera out of the mainstream that we haven't written about? Some product or finely crafted tool that you think all VSL readers might need to know about? What do you want for the holiday? Tell us in the comments.

(and yes, I think all of us would list PEACE ON EARTH, and all the other planets too...)

Coolest lenses?

Coolest cameras (existing or imagined)?

Coolest lights?

Coolest light modifiers?

It's kind of an open forum: Go!

Sorry. No gratuitous links. You'll have to look up your own "must have" gear.

This used to be the view walking toward downtown Austin. Now it's littered with high rise buildings. I guess that's not so bad.

I was struck more by the range of colors and tones of this image. It was not taken with one of the modern, super cameras but with an older, Kodak SLR/n. That was a bitchy camera that often stopped to "recalibrate" itself in the middle of a shoot, but when it was good it was very good.

Every model of camera has its own palette. Some more interesting than others. The one area in which the old Kodaks excelled was in the rendition of skin tones and colors. Operationally it was less wonderful. But back then we had to suffer a bit for our art.....

A portrait of Belinda.

Belinda.

Someone recently suggested that I only want to shoot "beautiful" people. This is true. But one's definition of beauty can be so wide and encompassing as to include the majority of people one meets in life. Sometimes we are "blinded by love." But most of the time I like to think people don't work hard enough at finding the combination of things that make a person "beautiful."

Eyes. Poise. Strength. Wisdom. Calmness. Being comfortable in one's own skin. These things are the nature of beauty. Harder maybe to capture in photography than traditional measures of beauty, but more permanent and engaging. 

People have said that a portrait can only capture what is on the surface. I think a subject's presentation and energy can provide much more.

We just need to shoot with more appreciation for the beauty that exists at a remove from popular culture's glossy surface.

Portraits. Sometimes it is the quiet moments that seem to bring forward images we didn't think about when we started our sessions.

Fadya and I were in the studio making portraits. There was a lull in the conversation. Things were quiet. She looked away and I shot a frame of that pose. It's not one of the compositions I generally try to work within but it seemed to me to reveal a different perspective about my subject.

On a technical note, the image above reaffirms my preference to work with continuous light sources when making portraits. I know that flash is all the rage but..... When I work with continuous light sources there is always a softness within the detail that feels seems more natural. Skin is smoother without resorting to typical post production. The need for the sitter and photographer to be more synchronized when it comes to motion and stillness creates even more of a collaborative spirit.

This image was lit with a K5600 HMI light bouncing into a large umbrella. A second HMI light head was aimed at the background. It's simple lighting. But light is always simple in the real world.

Have you tried my favorite portrait exercise? It goes like this: Find a model who is also an interesting person and who is patient. Set up your lighting and camera before the subject gets to the studio. Make tea or coffee for your subject when they arrive. Have the subject settle into their space on their designated chair, posing stool or whatever. Sit on a chair or stool next to your camera. Ask them about their day. Ask them about their kids. As them about their passion in life. Ask them where they grew up and what their favorite kind of food is. Ask them what ideas they have when the think about portraits. Ask them what they want to be doing next week, next month and next year. Let them talk. Sip coffee or tea. Find the things you have in common. Listen to the things that they are focused on.

Then, tell them about the portrait process you are trying to do. Tell them what they can do to help you make the process work. Tell them what your goal in this project is.

Once you've discussed these things, and you've both had a warm beverage, and you are both comfortable. Start the process of making the portrait. Only at this point should you begin to handle the camera.

Finally, don't hide behind the camera. It severs the connection you have both tried hard to build.

Some Thoughts about Holiday Marketing.

If you are the marketing director of a regional theater, and holiday plays are a big part of your yearly budget, it makes good sense to advertise as hard as you can during the last quarter of the year. If you have a retail store and you sell seasonal (4th Q) holiday stuff I think marketing is also strongly indicated. If you are a restaurant that can host large gatherings then, yes, go, market. But, if you are an advertising photographer who isn't interested in developing a following in family portraits or making hundreds of photos with Santa at the mall, you might want to delay your marketing push just a bit.

Relax and let your advertising agency clients and marcom directors, your product managers and your corporate communications people have a little breathing space. The budgets for 2015 are mostly gone by now and very, very few people are rushing to spend on, and produce, big projects right down the middle of the holidays. Seriously. My wife works at an advertising agency and I spent eight years in an advertising agency, and at this point in any given year the focus is on final execution. Is that brochure back from the printers? Is the new website up and running? Did the magazine insertions drop on time? Did we finish getting our clients' holiday cards to the list/sort provider? Did we get our corporate gifts out to the clients who pay attention to those little niceties?

I'm going to think that having you send them yet another e-mail blast about your latest project is something that's really far down the list of priorities for them right now, especially given their time management struggles of the season.

I certainly don't think you shouldn't reach out to your clients at this time of year but it's time to do it graciously, and with a light touch. A given is to send a tasteful and thoughtful holiday card along with a very brief note of thanks for making our year so great. If you must make your card all photographic think about making your card clever and fun instead of making it yet another folded, mailable, mini-billboard for your awesome capabilities.

If you have happy, continuing clients you might consider sending over a tray of holiday cookies from one of the premier bakeries in your town. Just send a small note along, don't bother having your business logo emblazoned with icing on the top of every cookie. If you know what your direct contact likes to drink (alcohol-wise) a discreetly delivered bottle of their favorite beverage is always well received but, please, no note that tells them you'd like to help them drink your gift.

The holidays are a time to be mellow and sincere and human. It's too easy for a promotion, timed to the holidays, to go dreadfully wrong and send a shallow, callow message.

Now, the time to go for the marketing juglar vein is the second full week of January. Save your resources and ready your campaign for the second and third critical weeks of the first quarter. That's when your client's wonderful children are safely back at school. The in-laws are long gone. The gifts are exchanged for all the things people really wanted. Staying home and doing chores is wearing thin for most of your clients. AND, they are just then sitting down to do strategic planning for the rest of the year. That's when you need to deliver your best shot. Or series of shots. A nice New Years postcard, followed by an e-mail blast, followed by a request to show new work, followed by a follow up card. A link to your new video project. Etc.

I can pretty much guarantee that your fusillade during the critical holiday weeks will get totally lost in the clutter or tossed by an overworked art director rushing to get gifts at the last minute. I can't guarantee your success in an early in the year surge but I can tell you that it works pretty well for the people who try it. By week three of January people are bored to be back at work and thrilled to look at anything you send them. Distractions welcome.

But all this means you have to be patient and get prepared. It's almost here. 

Love at first click. I've just used the new (to me) Nikkor 135mm f2.0 lens in the studio for a commissioned portrait and I couldn't be happier. Can't you tell from the expression on my self portrait? (recent edit, additions).

Amazing what a haircut, a shave and a cup of coffee can do...

This is today's before and after selfie event.

I wrote about waking up with a vision of a certain lens in my mind and then finding that exact lens later in the day. It all happened last week. Was it just Friday?

I made sure the lens worked as it should over the weekend and then, this morning, I used it to photograph a radiologist here in my west Austin studio. I used the lens the way I intended to: with continuous lighting, camera and lens on a steady tripod, and the aperture of the lens nearly wide open. My results were right on the mark. I loved what I saw through the lens and was very happy upon examining the 47 different files on my 27 inch screen.

As a side note, I think the reason so many people are happy when they shoot portraits on a Nikon D810, is that the camera has so much dynamic range that, when shooting in the low to middle ISO range the camera delivers the kind of exposure latitude we used to depend on when using color negative film. This is especially true if you are shooting 14 bit, uncompressed raw files. The amount of information in the files is massive and the dynamic range is very good at helping photographers preserve detail in the highlights and shadows.

I lit the doctor's portrait with LED lights. I use a 6x6 foot scrim to one side, angled from right next to the camera to about four feet out from the doctor at the other end of the panel. Two LEDs were aimed at the scrim. I used a third LED light on the background (same background we've used for this practice for nearly 16 years) and, I was going to use a fourth LED light as a hair light but it turns out this particular doctor is bald so I turned that one off.

I used a silver reflector to the opposite side of the main light for fill.

I used ISO 640 on the camera and that gave me f2.8 and a half at 1/125th of a second. Just right.

When I took the glowering (not intentionally) self portrait above I purposely under exposed the background and took the fill reflector out all together. I also dropped the exposure on my face by half a stop. I did not take the portrait out of vanity but because I wanted to show what I meant when I said I like the focal length and the character of the lens, but I didn't have any great models lingering around the studio, just waiting to be cajoled into posing, so I took on the burden of representation myself.

The lens is quite sharp at f2.8. It is well behaved in every way. I, however, could use about five days of really good sleep, a haircut and a shave. A self portrait every once in a while has a way of humbling even the most self-delusional amongst us. Oh well....

(the beginning of my descent into the new Selfie Regime).