Tuesday, July 05, 2016
All that matters is what the audience sees.
Primary Packaging. New York. "A Chanel Press Sheet".
The pendulum swings. We revered available light. Then everything got lit with big softboxes. Then we revered available light. Then we lit things with lots of small flashes. Now were heading back to our reverence for available light. When I went on this job in NYC I took a few lights and some umbrellas with which to modify them. But the entire factory was lit by white, translucent windows that ran the whole length of the building. You can see the windows in the background. The rest of the plant was suffused with a mix of skylights and florescent lights. The light had a direction and texture that was so rich you could reach out and taste it.
We carted the lighting stuff around but we only used it for a few images done in conventional offices on a different floor. On the press floor it was all about the unguent, luscious light. It was a job that changed my point of view about lighting. For the first time I realized how important it could be not to light. And I loved that. That's when I discovered my abiding love for tripods. That's next.
These are copies of prints we made on DW fiber paper (Oriental Seagull) for the agency and client. No exif as they were on film. Hasselblad 501cm, top image: 80mm. Bottom image: 120 Makro Planar. Film: All Tri-X.
Monday, July 04, 2016
Go to this website http://cantineaustin.com scroll to the bottom and watch the video again.
I'm happy with the video with did for this Austin restaurant.
I did this with James Webb (he and I shot together and then he edited) last year and I put it aside after we launched it for the restaurant. I just watched it again today (making some dinner reservations) and I forgot that James had done such a nice job with the edit. Sometimes it's great for people who make stuff to circle back and see what they were doing in the past to inform them about what they might do next.
Click through to the website; It's my friend, Emmett Fox's wonderful restaurant. cantineaustin.com (The video is embedded at the bottom of their page).
I did this with James Webb (he and I shot together and then he edited) last year and I put it aside after we launched it for the restaurant. I just watched it again today (making some dinner reservations) and I forgot that James had done such a nice job with the edit. Sometimes it's great for people who make stuff to circle back and see what they were doing in the past to inform them about what they might do next.
Click through to the website; It's my friend, Emmett Fox's wonderful restaurant. cantineaustin.com (The video is embedded at the bottom of their page).
Sunday, July 03, 2016
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