Thursday, January 25, 2024
Wednesday, January 24, 2024
Now, where did I put that extra $14,227.00 dollars? I need it for my new camera?
Just when I thought it was safe to go to the camera stores again it happened. Yep, the web came alive today like a sleeping and vicious dragon waking up hungry. Nope, not talking about the upcoming USA elections I'm talking about the rhythmic pulsations of camera desire fever (CDF) that erupts like a cold sore, regularly, on YouTube and beyond.
What's driving today's flurry of fascination? Why it's the launch of the Hasselblad 907X+CFV 100C camera. The latest in a growing market segment of "medium format" cameras based around several different resolution Sony "pixie MF sensors."
James Popsys, a favorite of mine on YouTube, is very much a landscape photographer and became popular four or five years ago for his strong embrace of Panasonic micro four thirds cameras for his work. In particular, the Panasonic G9. Last year, for no particular reason, he decided that he would move on to full frame cameras and chose the Sony A7X line up. He also flirted, half-heartedly, with a Leica M11 rangefinder camera. But mostly he talks about the actual process of taking photographs. Gear is a small percentage of his content. Which is good. On most programs in which he reviews cameras he makes a point to say that he found he has no need for the 61+ resolution that some FF cameras now offer. Happy enough with 24 megapixels, etc.
But this morning there is a brand new video of James sporting the newest Hasselblad and talking its praises. Followed up by the guy on, "The Art of Photography", followed by a new video by Kai (who will review just about anything at the drop of a hat) and then a number of other less popular reviewers. All, simultaneously, just today, dropping their well produced "objective" appraisals of the latest Hasselblad "imaging solution."
I rushed to B&H's website (no affiliation here although we seem to efficiently share money. I make it and then send it to them on a regular basis. They send back photo stuff in return--not sure I'm ever getting the best side of the deal...) and breathlessly (well, actually I have pretty good breathe control) looked up the new introductory specs and price of the Hasselblad camera which will, according to the company's own promotional video: "Promote Passion." (A bit creepy?).
For a mere $14,227.00 (Texas state sales tax included, free shipping) I can be the proud new owner of a basic kit --- which I assembled but did not buy. Yet. It would include the camera and back (100 megapixels. Attachable to older film Hasselblad bodies too) as well as an 80mm f1.9 XCD lens and, well, an extra battery. This would not include an EVF so I would be using the camera in the dirty baby diaper hold, composing and checking focus and exposure on a back LCD. Which I'm pretty sure is O-LED.
Now, I would gladly part with the cash if the camera offered only one thing... A real medium format sensor. Instead of a slightly larger than FF sensor. Say... something along the lines of a 6x6cm sensor? I'd even settle for a full 645 sensor. But $14K seems a bit much for a pixie medium format sensor - even if it is 100 megapixels.
To be serious for a moment, considering inflation and the quality of Hasselblad's imaging gear in general, the prices on the body and lens, and especially the batteries, aren't bad at all and it might be worth considering the new 907X body and the CFV100C back if you are a serious advertising/commercial photographer. After all the system is highly modular and the back can be used on older Hasselblad cameras and even on technical view cameras with movements. The price of the body with back, when viewed that way, is certainly not outrageous. While it's not a camera that's aimed at casual travel and street shooters it does nicely advantage a current Hasselblad X2D user who wants a location camera and also a technical camera in the same system.
My big beef is all about the marketing. It's just so 1990's for all the camera makers to send out gear to popular reviewers along with embargoes on publication dates such that everyone dumps in their reviews into the gaping maw of online media on exactly the same day, nearly all at the same time. It flies in the face of good marketing. If the product is really wonderful everyone rushes to order at once and... BOOM... months long waiting lists blossom and inevitably produces a large tranche of unhappy, wanna-buyers who can't get their hands on the product. And if the product ends up being a tough sell then, too bad, the marketer has launched all their arrows at once and there aren't a lot of opportunities to get the same popular reviewers to revisit the product for a second look just when the product might need additional life support. Or a good, swift, motivational kick.
There's got to be a better way! And really, give the darn photographers who represent your company's products on the web a couple of months to generate sample images. Two weeks is a rush job and it's already very, very, very tough for some of them to ever produce interesting images.
I am now searching the couch cushions for spare change and accidentally dropped T-bills. But starting to calm down as I sit at my desk and smile at my dirt cheap but highly capable Fuji GFX, complete with its own Pixie MF sensor.
Someday my dream camera will arrive. A small, light medium format body with a big square sensor just like the 6x6cm that came standard in my old film cameras. I hope I will still be here when it does land.
In the meantime the new Hasselblad is very interesting. And the lenses have dropped down into Fuji territory; price-wise. Interesting stuff. Someone is trying hard to re-inflate the Hasselblad balloon. More power to them. But can we space out some of the marketing? Please? I'll need something to read next week as well.
blog note: M.J. is alive and well and says his surgery went well. Go over to TOP (theonlinephotographer) and check out his message of today. Send him some recovery cheer. He'll be back in the blogging saddle shortly. Can't wait!!!
Tuesday, January 23, 2024
Gray and foggy. Just the right kind of afternoon to go for a walk through the drizzle and make some dystopian black and white photographs while brushing the water drops off my camera.
Monday, January 22, 2024
Slightly OT: I listened to YouTube advice and applied it on Sunday morning. "Photograph what you love..."
I had occasion to use a camera bag again. It cemented my belief that the original size Domke bags in the waxed canvas finish are the best. Suck it Billingham.
just the right size for a day of working or walking.
perfectly compromised padding. Not too much but not too little. Not too bulky but not too floppy.
One body with a normal lens on it and then space for up to four more lenses. That makes it a great "day bag."
Doesn't add much weight to the shoulder that gets to carry it. Can't believe how big and heavy some bags get. Part of the problem is bringing too much gear but another part of the problem is bags that weigh too much empty; to begin with.
Affordable. I'm not particularly poor but I just can't justify spending over $200 USD on a camera bag that's meant mostly to be a convenient way to carry just a few pieces of gear. But in a total disconnection I do have two of these bags. One in brown (older) and one in green (newer) so I suppose if I were rational, and possessed of a certain fashion sense, I could have one Billingham bag instead. To my chagrin I'd never be able to pull off the accent that surely must go along with those bags... Could feel like mud wrestling in your nicest cardigan sweater...cashmere?
I kid. I'm sure Billingham bags are nice. Like the Jaguar automobile of camera luggage.
I've had Domke bags of various sizes for more than 30 years. They all functioned wonderfully. An acquaintance, Henry White, also swears by them. And a rosier endorsement I just don't think you'll find. Sure beats the days when photographers carried around all their gear in metal suitcases from Halliburton.
I carried this bag with me to my ad agency assignment last week. It was filled with a Leica SL fitted with a 75mm f1.9 VM lens, a Leica CL, a Sigma 56mm f1.4 lens for the CL, extra batteries for both cameras and a small Godox flash unit. Also, a phone, a small notebook and a Kershaw pocket knife. And it was still comfortable to carry around.
For me? It's the gold standard. We have some bigger Domkes for more involved projects. They are great as well. Oh, and some smaller Domke canvas bags for those times when you just want to carry an M camera and one or two extra lenses. Hmmmm. I hardly realized I liked the product line so much.
Don't buy one because I like them. I won't make any money from your purchase and you may hate it. Remember that Duane Michals used to carry his cameras and film in a shopping bag. Even when working for big, national clients. The bag is not the thing.
Fun with medium format film scans.
On the (slightly tattered) red carpet.
It's been pouring down rain since late last night. Nothing around me has flooded yet but it's cold, gray, dismal and wet outside. The first day in a while that I've really just felt like staying in the studio, running the little space heater and working on scanning more old negatives. To what end? I'm not really sure but like most men I seem to enjoy the process of trying to master some things. In this case, making digital copies/files from analog film. And so far it's coming along well enough.
When I sit down at the desk to work on content I always take a look at the desktop first. The sprawl of icons that end up on my screen. The imaging icons seem to breed like little rabbits and, if left unchecked will soon cover my entire workspace. So, every once in a while (like when I am weather-limited) I take a few minutes to build a new folder on a big hard drive and put all the orphaned and recently used images them into it. Maybe I call it: "11a-Desktop Images Archive started Jan-2024, various." I have no real system so next time I'm just as likely to label a similar folder in a completely different way.
After talking to a few advertising people last week, on one of my adventures to photograph people in their locations, I got the disquieting feeling that the range of potential, human-created, real images needed for advertising content is narrowing again. Mostly due to generative artificial intelligence. The preponderance of cheaply available stock photos which can then be used as the basis for computer manipulated images is part of the trend as is the continuing spread of easy to use machine driven imaging. It's just too easy and too available for many advertising agencies (themselves struggling to profit...) to pass up. What it means for working photographers is pretty obvious. Less work.
I seem to have, over the years, picked a niche that is still intact. That is the making of portraits of real people inside real businesses, corporations, associations, etc. Even in advertising, to this point, people have desired authentic images of real people, though this small spur specialty is sure to change.
Were I at the starting line in the photography business I'd be concerned. Existentially concerned. But having labored so long in the vineyards of image creation I now see the trend as just another trend. And I take comfort in knowing that there are plenty of "old hands" in the adverting and marketing sectors who will likely always prefer the ways of doing stuff that they grew up with. And are growing older with. And as some have said, maybe photographing real people in authentic situations will become a popular push back to the generative A.I. technology wave in the same way as vinyl is to the music industry. Or film photography is to digital. It'll be a small part of the overall market but the reality is that smaller trends like these have mostly been rich veins for people that can figure out both the appeal and the markets.
I feel insulated from the shock of changing markets at this point. But I'm interested in seeing where the wave is going. Working with old film negatives from big medium format cameras is certainly piquing my interest in going backwards for some of the personal work I'd like to do. So far using the MF digital cameras in the way I always used MF film cameras is keeping the desire to retrograde to film gear in check but... we'll see how long the resistance persists.
I keep thinking I should pare down my camera inventory but .... to what end? I like the stuff I have and until Leica makes something really enticing I don't have much motivation to change up or down. I'm reasonably certain that we'll see an SL3 in the next few months. Equally convinced that it will have a 61 megapixel sensor and phase detect AF. All very nice. But I'm not getting the full impact of the 47 megapixel cameras I already have. Still, it's fun to see the slow motion churn of Leica products while knowing full well that the waiting lists for them will make actually owning one something to look forward to in about a year from now. Or longer.
In the meantime my love affair with the 10+ year old Leica M240 cameras continue unabated. I seem to have maxed out the useful collection of lenses for the little system and I'm a bit embarrassed that none of the lenses is from Leica. Two of the lenses I use for that system are from Carl Zeiss (28, 35) while the other two (50, 75) are from Voigtlander. Ah, the beauty of a mount no longer protected by patents....
All four of the lenses are wonderful. All work well now that I've profiled the wide angles. The M cameras are wonderful to shoot, hold and fondle. And, at around $2500 for good, used examples, they are actually affordable --- especially when paired with used, non-Leica lenses. So much fun.
Well. Back to work. I've got film to scan. Or copy. Suit yourself when it comes to terminology. I know I will.
About to schedule the third big tranche of work for January. Amazing to me.