Canon G11. The new professional camera?

(Samples at the bottom!)

So where do I start? How about a list of stuff that a G11 (a $500 compact camera from Canon) can't handle. There's sports, of course. And very fast moving action. (Unless you manually prefocus, and consider one frame per second fast). Then there's anything that requires a super wide angle lens or an extreme telephoto lens. I wouldn't use it for weddings----not super at focusing under very iffy light.

But, if you are a step by step, left brain kind of person who likes to shoot in the streets, loves setting things up carefully. Thinks portraits can be considered and gracious affairs. Loves to shoot things with lots of sharpness and depth of field I can certainly recommend the G11. I've shot close to a thousand frames since I got it a week ago and I've done my share of pixel peeping. I could shoot portraits in the studio with this and portraits out on the street. I could (have) shot some product shots with the little sucker and no one was the wiser.

Let's be honest. Most of us like to do one type of photography and our focus on that genre makes us better at it than the types of photography we do because we're considered "generalists". If we're being frank I'll say that when I shoot for myself, from the old days of film right up to today, I've never wanted to shoot wider than 28mm or longer than about 105mm. My favorite subject is the human face and I don't sneak shots I take portraits with the full collaboration of the subject. Which means I have time to compose and chimp and generally get stuff right. This is the world of the G11. And it's better than anything I've shot except for an M series Leica because the camera tends to just disappear and the whole even becomes a calm walk in the park as opposed to the ominous frippery of a "serious" shoot.

In a studio with a big Octabank plugged into a Profoto air monolight I can use the G11 to make portraits that are wonderful in their own right. If you've been in this business for a while the greater depth of field would give the images away as being the progeny of a small format camera but you wouldn't know it based on quality and color. I'll put it up against a string of Nikons or Olympus cameras I've owned or currently owned. In fact, the instant Live View (no waiting for flopping mirrors) makes it an even more valuable studio portrait camera.

In the street, pre-focused, it's as fast as my Leica M6. In a dimly lit restaurant the combination of a new, clean ISO 400-800 and great IS gives me the opportunity to shoot sharp the way I would have with my previous gen Nikons.

So what's not to like? Well, I guess it's scary for some because it's not a camera that will wow the clients. But then isn't it the photos that are supposed to wow them? I interpreted statements by the APA crowd that we needed to "raise the bar" to mean that we needed to be more creative and more visually advanced than the "proletariat" crowd of "proamateur" photographers. I didn't see the statement as a manifesto to outspend everyone in an "arms race" to the whispery thin heights of ultimate machinery. The air is too rarified up there for most rationale practitioners....and it's time we acknowledged that the equipment "barriers to entry" are largely gone.

I'll go one step further. If you are shooting in good light and you can't make a great image on a G11 (or the previous generation G10) then you aren't as good a photographer as you think you might be...

What I like about the G11:

1. Great form factor. It feels nice in the hand.

2. Wonderful analog feel to the dedicated controls you'll use most often.

3. Great ISO performance up to 400. Very good up to 800.

4. Standard hot shoe allows you to use a range of flashes, from Canon's big guns, to generic single contact flashes to a wide range of radio triggers.

5. Sync speeds of up to 1/2000th (and not just in an "FP" mode.....)

6. Decent battery life.

7. Articulated LCD screen on the back.

8. The snappy look of the "positive film" setting in the color controls.

9. The incredibly sharp, just right focal length range of the lens.

10. Nice standard definition movie performance.

11. RAW file format. (can hardly wait for the Capture One upgrade...)

12. The $500 price tag.

I was an early adopter of digital and I've spent enough on cameras to buy a fairly nice boat but I will say that this little camera blows away the performance we were getting from most SLR's at multiples of this price only a few years ago.

Things I don't like about the G11:

1. The crappy optical viewfinder with the built in parallax distortion.

2. Um......???

Finally, I've included images from a day of shooting around Austin. Your kilometerage will likely vary. And if you just sunk $100,000 in a Leaf Medium Format System I expect you to disagree with me on every point! But that's life. As Jay Maisel would say, "It's hard to take a picture if you don't have a camera with you." And that's the whole point of the G11. It's the camera you will have with you because it works so damn well and it disappears even better.

Minimalist Lighting. Meet Minimalist Camera.

chef Emmett at Asti., originally uploaded by kirkinaustin.

Blogs, by their very nature are the process of thinking out loud in front of the whole world. Lately it seems like my posts are aimed at re-inventing the world of commercial photography. Or at least stirring up some controversy. But I'm not that profound or devious. I am just trying to work out a way for photography to be as fun and carefree for me as it was when I started this journey so many years ago. Before the gear became all consuming.

So I'll back up for a paragraph. I shot this image on a D2x with the original, old 35mm PC lens, using four Nikon SB flashes controlled by an SU-800 Controller. I was working on my first book: Minimalist LIghting: Professional Techniques for Location Photography, and I wanted to shoot the kind of image we've provided editorial clients with for years. But all the stuff in my files was done with monolights or pack and head strobe systems and I thought it would be misleading to include the shots given the nature of the book.

I'd done a ten or so images, both for advertising and for editorial that I'd used the small flashes on but I wanted to do something that wasn't tied to an art director or a campaign so I called my friend Emmett Fox (perhaps the finest chef working in Austin...) and arranged to drop by Asti restaurant and do a few images.

I've used the image both in the book and in my portfolio to good effect. The response to the whole idea of simplifying the lighting (and carrying around a lot less stuff) was at first a frightening concept to some of the professional photographers I spoke to. They seemed to think that making what we do seem easier would confuse clients and cause them to re-think the whole idea of "professional photography".

Now, almost three years later, everyone regards these techniques as "old hat" and they are fully accepted by both clients and photographers. Scary at first but then, with application and good results, much less scary.

I worked on a job as a people shooter next to a world class architectural shooter during this evolution. Just one or two years earlier he would have shot his architectural shots with a 4x5 view camera and a case of Dedolights. Two years ago he bought a Canon 5D (the original) and substituted it to good effect in place of the 4x5. As he became more at ease with the newer, faster, lighter, camera he also started to experiment with several of Canon's top line speedlights. Revelation: He could work to the same high quality with much more flexibility, require less assistance, cover more ground and be less worn by the end of the day. The increased depth of field vis a vis 35mm frame factor versus large format was a big plus for him and the increased DOF leveraged the power of the battery operated strobes in a good way.

Now the fear is gone and said architectural shooter is happily banging away with his digital camera and, usually, a small bag full of Canon EX 5xx flashes with radio slave or optical triggers. When I worked with him he had become fluid with the new techniques.

Did his clients run screaming from the room and beg him to return to the days of transparency film? No. Did they beg him to drag around hot lights and C-stands and an army of assistants? No. And most importantly, did they expect him to reduce his fees? No.

His work still graces the pages of the same magazines and promotional materials for national architectural firms. How can that be? Don't they need the cropping safety that's ensured by the bigger film? Don't they need the assurance that future media will be well served?

Apparently not. No, the clients are happy that the spaces need not be closed off for longer periods of time. That more can be done in the same amount of time. That the cost of 4x5 film and Polaroid has been eliminated (but partially replaced by post processing.....).

All in all, the photographer is happy and productive. The clients feel that the transition is either seamless or perhaps less difficult. And the product, the image, still splashes across the pages with authority. Whether those pages are in magazine or on the web. It helps that the photographer in question sees his the value of his work as the same and his charges incorporate the concept of charging for usage....

So, when I started talking about using smaller, less expensive cameras to do my work I was really starting a new cycle of thought for myself. What if I could do the same quality of final product with less cumbersome gear? I'd done it with the flashes. It worked. The book worked. A couple hundred thousand people visiting Strobist.com can attest that the new paradigm of lighting works for most common subjects. So why is it so scary when it comes to cameras?

If it's more comfortable you could define the whole movement to Minimalist Cameras as a new style. Like the people who shoot with Holgas, or Lomos, or with Lens Babies.

IMPORTANT CAVEAT: If you shoot for large scale print production this is not aimed at you. There are still many applications where megapixels and tight control and super high ISO performance are needed. And I get that. I really do. I still have some medium format tools in the equipment drawer. I'm not saying that everything is binary and can only be done in one way. I'm not trying to force anyone to pry their fingers off a much beloved !DSmk3 or Nikon D3x.

But I will say this, I think much creative photography can be done with little bitty cameras like the Canon G10 and G11. Not just done, but done well. Done in a way that diminishes the importance of technical in the service of answering the gestalt. A rejection of structuralism. A holistic approach in which the sum is greater than the parts.

I'm embarking on a little experiment. You know those jobs you sometimes get where you have a shot list and a budget and the time to work out details? I'm going to see how many of them I can do in the next six months with a Canon G10 or G11. I've already started.

Most of the jobs I'm talking about are headed for the web or for a PowerPoint or Keynote presentation. Some will be headed for smaller brochures and magazines. A little direct mail. But some will be headed for traditional print. I'm not out to trick my clients. I'll discuss the options and the techniques and the ones who trust me will let me try new stuff while the less adventurous will always have the option to go retro.

I may fall flat on my face and have clients screaming and yelling, but I don't think so. I think that, if the final output is sharp, detailed, color correct and creative no one will give a rat's butt which camera generated it. The lights were the first step.

Why would I do this? Well I recently curled up with an old copy of Robert Frank's, The Americans. He shot the photos in the book with a small screw mount Leica and a handful of lenses that are primitive compared to what we have today. He shot the images for the book on slow (ISO 100 and ISO 200) black and white film stock. Not everything is sharp. Nothing is "Image Stabilized". And yet the images have incredible power. And keep in mind that back in the 1950's the 8x10 view camera was the de facto choice of "real" professional photographers. 4x5 was the economy format and medium format was for quick snapshots. Handheld 35mm cameras were held in almost universal disdain.

I don't want anyone to think that I'm doing this because I am new to the professional and don't get the whole idea of quality. I remember shooting some of the original PR photos of Texas Monthly Magazine's publisher, Mike Levy, with a 4x5 view camera back in 1979. I've paid my dues processing thousands of pieces of Tri-X and FP-4. And even more medium format film.

But what if I can get images that I like, and which my clients like, with a smaller camera? Wouldn't it be silly not to try it?

At some point we've all mouthed the words, "It's not the camera, it's the person behind the camera that counts." Let's see if that's true. I may not be up to the creative task but let's not blame the cameras for that.

Kirk

The irrational fear of people in public places.

Image from Rome. The Pantheon in the background. Circa 1994 ©2009 Kirk Tuck

My wife will tell you that I spend too much time reading photo fora on the web. I've begun to see that she's right because I keep reading the same stuff in new disguises. This morning a fellow posted a photo at the Strobist Discussion group. He was amazed to find that Cabella's sporting good store might have used an off camera flash to create one of their ads. Amazing. As though we advertising photographers had never used an off camera flash or taken lights outdoors!!!

But the thing that struck me recently is how cowardly people have become about their gear. I've seen ten or fifteen posts in the last week from (mostly Americans) people who want to know how to safeguard their equipment in such dangerous places as: Paris, France and Rome, Italy and even, gasp, Copenhagen, Denmark. The thing that strikes me as funny is that each of these places has a much lower violent crime rate than just about any major city in the U.S. And each of these cities is a pedestrian city where, even in the unlikely event of a crime being perpetrated, you are surrounded by helpful people ready to jump in and help ensure social stability.

The idea that your Canon Rebel needs be locked in a hotel safe or secured to your body with a special strap containing unbreakable wires (what a good way to be decapitated should your camera get stuck in a train door......) is laughable. If you are dragging that much paranoia along on your vacation you may need to invest in other things. Therapy comes to mind. More wide ranging travel is another.

The second kind of post that seems to come up, with annoying regularity, is the idea that, to shoot in the street, you must become a stealthy ninja and your camera should be so small that it becomes all but invisible at any distance beyond five feet. The idea being, I guess, that a hulking American, complete with baggy cargo shorts, a promotional T-shirt for their favorite NFL team, white athletic socks, and day-glo Nike running shoes (never used for that purpose), topped with a baseball cap, will be able to sneak through a crowd of well dressed Europeans and will be able to position themselves in just the right way to SECRETLY take startling good photographs.

Their ideal camera is silent with an incredible zoom lens and a very small foot print. Either that or a Canon/Nikon/Sony/Olympus coupled with a bag full of lenses. Which they are deathly afraid some grandmother from Provencal will slit their throat to own.

Face it. You'll probably stick out. Face it. People will see that you have a camera in your hand. And unless you are doing your tourism in the Sudan you'll see when you look around that almost everyone else has a camera or a cellphone with a camera, or a video camera. They're everywhere. They are ubiquitous. Believe me, people in the European community also buy and use cameras.

Back in 1994 Belinda and I headed to Rome for a few weeks of vacation and photography. I brought along one camera. A Hasselblad 500c/m and a 100 mm f3.5 planar lens. That, and a few one gallon ziploc bags of tri-x 120 film. I spent most of my time walking along shooting whatever caught my attention. If a person looked interesting I'd ask them to pose. Sometimes I'd just smile, nod and shoot.

Books on travel caution newbies to be constantly aware of their surroundings. Hypervigilant if you will. I discarded all that advice out of necessity. After every twelve frames I'd have to stop and reload the 120 back on the camera. Since I was using a waist level finder I often had to stop as the light changed and take incident meter readings. No one cared. Every once in a while an older gentleman would ask about the camera. Younger people ignored it.

After a long morning and the better part of an afternoon spent poking into the nocks and crannies of Rome (and there are many) I sat down for a moment,at an outside table, at the closest food vendor with a direct view of the Pantheon. The restaurant was a McDonalds. The couple in front of me was having an animated conversation. I looked into my viewfinder, framed the shot, adjusted the exposure and fired the shutter. It was not a silent camera given the size of the moving mirror..... The couple turned to look and I smiled and nodded. They smiled back and with their tacit approval I shot several more images where they looked into the lens.

No one was fearful. There was no conflict or even a hint of animosity or aggression from either side. And this is the way it has gone for me and other street shooters for decades and decades. If someone doesn't want to be photographed they'll let you know. If you don't push it they won't either.

I like the image above. With billions and billions of images swirling around out in the attention-o-sphere there is a very small percentage that are relational. I like images that either speak directly to the viewer or show relationships.

The first (and probably only) step is to conquer your irrational fears that: A. Someone is always trying to rip you off. B. That everyone who is photographed instantly turns into a serial killer and they are aimed at you. C. You won't have people's willing complicity.

If you are calm, relaxed and see other people as, well, just other people, you'll probably do just fine. You might want to practice photographing strangers by becoming a tourist in your own town. I find that a nice weekend of street shooting in nearby San Antonio is just the right "warm up" before a trip abroad.

Get comfortable outside your comfort zone!

Bon Voyage. Kirk

Will Crockett from Shootsmarter.com shoots Kirk

The two images on the left were done by Will Crockett, the Chicago area photo wiz who started and still energizes a website called www.Shootsmarter.com

I have the honor and privilege of being on the advisory board for the Photography Department at Austin Community College and I enjoy heading over to the school when they throw special programs just to see what everyone is interested in. ACC does a great job of bringing in really interesting photographers from all over the place so students get a good mix and know how diverse the universe of commercial photography really is.

I've known about Will and Smartshooter for a couple of years and found his website to be a really good resource for new photographers and, I'll admit it, I've even learned a thing or two on my visits there. But I'd never heard him present in person.

Wow! This guy is an encyclopedia of great information and he presents with incredible energy. He started the presentation right at 6 and there wasn't a dull or unfilled moment for the next three hours. He showed students how to light using a large Octabank, then an Octabank and a fast and easy white out background, then a totally different set up with a beauty dish and finally a set up (with yours truly as the guinea pig....) using a ring flash. His information was concise, succint, well thought out and to the point. If you were there and didn't learn something you were asleep.

I was amazed at how many things Will and I see eye to eye on that are at odds with large parts of the professional photography population. To wit:

1. More megapixels are not a benefit. Will shoots with a Nikon D700 and sets it at medium resolution for portraits. Proof is in the pudding. Will sent jpeg image files directly to an Epson 7800, bypassing Photoshop entirely, and printed out pretty darn gorgeous 16 by 24 inch images. Sharp as you'd ever want a portrait to be. Medium res would mean shooting at around 6 megapixels. He showed several images that had been blown up into enormous posters that looked great from the 6 meg files....

2. Did I say Jpegs? Yes. Will and I are both of the opinion that if you are shooting in a controlled environment you should be able to get excellent, repeatable results with jpegs provided you do two things before you start shooting. First, you need to use an incident light meter, take a careful reading and set your f-stop within a 1/10th of a stop of accurate exposure. Second, you need to do a good custom white balance from a grey card or a white card. We both get that RAW works better under uncontrollable lighting situations so let's not get too wrapped up in that one.

3. Yes. Will and I both strongly suggest using external incident light meters. Neither of use shoot without them. Fact is that the LCD's on the back of the current cameras can't be profiled and the histograms aren't the most accurate way to set exposure. Argue all you want but Will was shooting tethered and his exposures were amazingly accurate.

4. We both know that we live in an sRGB world and it's pretty much insane to shoot bigger file formats if you can only see 50% of what you've got on your monitor. Most (nearly all) labs are set up to print from sRGB and if you ask them they'll tell you that when you give them RGB or Bruce or 1998 or anything else you read about on the web they take your file and convert is to sRGB before they do anything else. If you do need to use Adobe 1998 for CMYK work make sure you've got a monitor that handles the full gamut. If it's a not an Eizo or an Artizan it's probably not quite there.......Also, if you shoot for the web please be aware that it is 100% sRGB.

Getting it right in the camera saves a great amount of time diddling around in Photoshop and that's time you can use to exercise, catch up on your reading or meet friends for coffee with.

Even though I've used the same concepts for years it was great to watch someone who's absolutely mastered his tools. I loved the way he explained stuff and I loved to watch the obvious excitement and enthusiasm he still has for the job.

Check out www.shootsmarter.com as soon as you can.

The evening was sponsored by the Bogen people and is called the Bogen Cafe. They brought a truck load of Elinchrom strobes and modifiers, nearly the complete line of Gitzo tripods and tons of lighting and portrait accessories. They also donated $30,000 of gear to ACC this week. Ringmaster of the whole event was Gregg Burger from the nation's finest local camera store, Precision Camera and Video. www.precision-camera.com. Peel back the curtain at any great photo event in our town and nine out of ten times you'll find the guys from Precision Camera there doing the heavy lifting.

All in all it was a wonderful evening. If you get the chance to go hear Will speak you won't be sorry. You'll be amazed. And if you're like me your rush back to the studio and revisit your techniques. Amazing.

On another note, I'm teaching a lighting workshop on Sunday October 25th and there are still some open slots. Here's the info: Kirk's lighting workshop

Almost forgot to mention: It is weird being on the other side of the camera.

Images used with Will Crockett's permission. All rights reserved.

Spending Time With Elliott Erwitt

will van overbeek's photo, originally uploaded by kirkinaustin.

Kirk Tuck and Elliott Erwitt walking to the Humanities Research Center at UT Austin. Photograph ©2009 Will Van Overbeek.

I was privileged to spend the better part of a day with one of the greatest living masters of photography last Thurs. My very dear friend, Will Van Overbeek, asked me along on a mission to pick up Elliott Erwitt from his hotel, take him to the Harry Ransom Center (home of one of the largest collections of historic photography on the face of the planet) and join a tour of the facility with the photo curator, Roy Flukenger, and world renowned Houston photographer, Arthur Meyerson.

We stopped by a display in the main lobby. It was the first photograph ever done.

After the tour Will, Mr. Erwitt and I went off to lunch. We decided on a Mexican food spot called, El Azteca. Located on the east side of Austin, on East 7th street, it's been an Austin favorite for 58 years.

After that we made a quick stop at the Progress Coffee shop where I cajoled Mr. Erwitt into showing me his Leica MP (inscribed with his signature by Leica....) while we drank Machiattos and then off the to Lyndon Baines Johnson Library to see the joke telling LBJ animatronic display. Mr. Erwitt was moved to make a few photographs.

We ended up at the Blanton Museum for a sound check and a run through of his slides and then took him back to his hotel.

He's an amazing photographer. I'm so happy that the Austin Center for Photography brought him here to speak.

Just amazing. And much appreciation to Will for including me in the adventure.

A fun day for a photographer. That's for sure!

Available LIght Photos of Zach Scott Theater's Spelling Bee Play/Musical

Two images from the 25th Annual Putnam County Spelling Bee.
(click on the pix to seem em larger).

Shooting theater productions is fun. Or it should be. Actors are acting, someone else has done all the lighting for you and there's lots of contrast with pools of bright, intense light and equal areas of stygian darkness.

I've written before that taking good photographs of a live production helps hone your reflexes and pushes you to anticipate action. My problem yesterday was that I paid too much attention to the play. And it was hilarious, which made me laugh, which made the little steam engines, or whatever makes Image Stabilization work go into over time.

The play is hilarious. But between bouts of paralyzing laughter I felt duty bound to get some sharp, well exposed images that the theater could use in the newspaper to sell tickets.

First thing I did was figure out a good white balance which is harder than it sounds because some lights are standard whites while others were gelled blue and others yellow. In fact the white balance changed by quadrants on the stage. I tried to figure it out and settled on a custom compromise. 3600K.

Seems to have worked out pretty well. In the old, old days I might have brought a color temperature meter but I'm equally sure it would have been useless since I would never have had the right filter packs with me to effect the proper change, and, if I did the resulting filter pack would have sapped precious photons from film I was already planning to push process.

I brought two cameras with me because I'm always certain that the one time I come with a solo imaging machine will be the one time Murphy's law cripples it and leaves me with no options. Last night it was pair of Olympus cameras, the e30 ( a darling camera with lots to recommend it) and the e520 (which doesn't focus as accurately as I would like with an f2 lens in the dark but is cheap as dirt and works well outside......). I used the e30 with my new "favorite/how did I ever live without/OMG/gush lens, the 35-100mm f2. Sounds kind of stubby but when you remember that we Olympus shooters got shortchanged on chip size (just kidding oh brethren...) the whole thing kinda factors out into a 70-200 f2, which is something special.

If you don't shoot Olympus you've probably got a genuine 70-200mm in your bag so you know how much fun that grab bag of focal lengths can be when you are standing stage size and trying to get "two shots", "three shots", and a few random close up solo portraits. And I know that your D700, D3, 5D is less noisy than my e30 but I also know I'm shooting a stop wider than you.....

I figured I'd be pretty noise free if I stayed around ISO 800 so I tuned up the camera and got to work. The lighting was such that I spent most of the evening shooting at f2.5 in between 1/250th and 1/500th of a second. Combine that with the nifty four stop IS in the body and you've got a pretty interesting handful. For the few times I needed to go wider I grabbed on old, battered 14mm-54mm and made due at f3.5. Not glamorous but workable.

There's not much I'd change about the e30 body. The finder is nice, the displays are good and the controls are positive. The one thing I would change about the e520? I'd make it into another e30. We'll see about that over the weekend....

The theatrical gods of photography graced me last night by allowing me to shove all my images on one 4 gigabyte card. That sure makes burning a DVD for the marketing director an easier task. I slogged home around 11 pm still chuckling about the one "home schooled" character in the play who "makes his own clothes and even makes capes for his cats".

I've been shooting for Zach Scott Theater for 17 years now and I would say that I've benefitted more from the relationship than the theater has. They keep me constantly working on technique, introduce me to theater that is challenging and new (and which I wouldn't have the insight to find on my own...) they introduce me to incredible talent (who are easily recruited as models) and they throw fabulous parties.

In addition to all that they send out several hundred thousand printed pieces a year to the upscale demographic in our town. With my credit line prominently displayed. It's really nice marketing. If you haven't thought about shooting a little theater stuff in your town you might consider. Could be good all around.

Two thumbs up for the 35-100 and the e30.

A blog from two years ago.......about small lights

Mike the Model for Periscope Ad. Austin, Texas

Lynn For Periscope Ad Campaign

Grant Thomas for Tribeza Magazine.

Pat Patla for AMD

Mr. Froutan for Accelerate Magazine.

When I started taking photographs most photographers were limited by their materials and the available tools. We bought lighting systems that were designed for studio work (my Norman 2000 weighed 38 lbs. without heads or attachments). Going on location was always a major undertaking requiring assistants, lots of extension cords and portable gas generators. We often shot with 4x5 view cameras and were looking for exposures between f16 and f32 on 100 iso film. Since the advent of digital we’ve been trying to make everything smaller and faster. Digital is a different animal. In most cases we’re trying to supplement existing light rather than over power it. The photo above was taken for a client called Periscope. (top: Mike the Model). We shot our model on a rainy morning in downtown Austin, Texas.

We wanted the model to be just slightly lighter than the background but without seeming obviously lit. I placed an Nikon SB-800 flash on a Manfrotto 3373 light stand and dialed down the light intensity until I liked what I saw on the lcd screen of my Nikon D2x camera. The nominal exposure was 1/125 at f2.8 at iso 100. I used a Nikon 28-70mm 2.8 lens. This was the last shot of our session and it occurred after we were officially done and the art director had left. I was loading my cameras into the car and talking with the model. I decided to go for one more variation. Total set up time: 2 minutes. Total shooting time: 2 minutes. Total tear down time: less than two minutes. This is the shot chosen for the campaign.

All the photos in this gallery were shot with the same kind of equipment. The photo of Lynn in the conference room is lit with four Nikon flashes. Several are bounced off the ceiling, one is in a small softbox and one is outside in the hallway. All are triggered with radio slaves and every piece of gear fits in one case with wheels that fits in an airline overhead luggage bin. There will always be a place for large studio strobes but that place is not on fast paced location jobs.