Tuesday, December 16, 2014

Turning Pro. If you are failing to launch then you NEED Steven Pressfield's latest book, called, "Turning Pro."


No books have had as much impact on my career as a writer and a photographer as have Steven Pressfield's two small books, The War of Art and Turning Pro. I have read and re-read The War of Art until my copy is falling apart. It is so well read that even my Kindle version of the book is dog-eared. 
Back in 2006 and 2007 I suffered from terrible and debilitating anxiety. I tried every imaginable solution and prescription. I talked to a therapist and a psychiatrist until I ran out of words. Then, one day I sat down in a comfortable chair in my bed room and read that thin book cover to cover for the first time. 

When I hit the last page and realized that my anxiety was a symptom of my own resistance keeping me from doing exactly what I wanted to be doing; what I knew I should be doing, I stood up, walked into the studio and got to work. My anxiety diminished as a I worked with only a few brief situational flare ups. In the next four years I had written five books about photography, recharged my photography business and gotten back to work on a long side-lined novel. I don't know how life would have been different had I not read The War of Art and I'm not sure I ever want to know. I do know that the book was instrumental in my grabbing the reins again and getting back to work and happiness. It's a cheap fix. About ten minutes worth of a therapist's time.  If you are stuck and can't seem to move forward or if your life seems to be engineering in all kinds of seemingly random drama that keeps you off track I suggest you buy and read the book immediately. I've given this advice many times over the last few years, mostly to artist friends, and everyone who has listened has ended up thanking me profusely. But of course it's Steven Pressfield who deserves the thanks. 

And that leads me to the next book, Turning Pro. This year I finished up my novel, The Lisbon Portfolio, and decided not to give into perfectionism but to launch an admittedly imperfect book rather than give into resistance and self-doubt and never launch the book at all. It was a big step and one I am grateful I took. But when you've launched something you think is big and scary there's a period in which you can fall into an artistic entropy. You might be waiting to be discovered. You might want to sit back and savor what you've done. You might imagine there are people who want to get together with you, have a beer or coffee and discuss the book. You go back to the same paralysis that most of us had in the first place. Before we launched. Before we pushed forward. Post partum project depression? 

I found myself in that place lately and nothing seemed to be exciting or fun. Nothing seemed like a logical next step until I found myself on an airplane with no physical books, no iPad, no magazines, nothing to read....except for the Kindle app on my iPhone 4s (with its tiny screen). Ever hungry for something new to read I remembered that I had downloaded Steven Pressfield's new book and had not yet cracked it open. The idea had been to wait until I had (mythical) free time to read it on my Kindle in a comfy chair; a glass of red wine on the side table and the cool winds of Autumn blowing outside the French doors of my bedroom. 

And here I was wedged into a middle seat on a Mesa Airways small jet heading back to Austin from somewhere else. I opened up the book and read it in the three hours while bouncing through the middle atmosphere. The message was simple. At some point you turn pro or you give up and put everything off until tomorrow. The only difference between pros in any field and everyone else is that they get up every day and do the work. Head cold, allergies, appointments, distractions, ego, addictions, love, sex, greed, new equipment, etc. are all secondary to the act of getting up every day and doing the work. Of starting everyday. And of finishing every project without "pulling the pin." (I'll let the book explain that). 

I finished the book as we landed in San Antonio. I headed to a book store and bought myself one of the familiar little black journals I use to map out and take notes for all of my writing projects and I sat down at a Whataburger fast food restaurant to have a jalapeƱo burger and to map out the entirety of my next novel. Two hours or three hours just writing and sipping on a Coke. I don't remember because I was so into the process. Then I drove up IH35 to my home in Austin and started mapping out the timeline for the story. Now I'm refocused. 

I know I need to split my attention between the photography that pays the bills and the writing but I've got a book on the stovetop and it's starting to simmer and everything else is settling back down and getting focused in my world. 

Some books are amazingly powerful. Especially when they come from people who speak from experience and decades of grappling with these universal issues of artists. But the books aren't just antidotes for artistic failure to launch, they apply to anyone who wants to pursue a passion but cannot get started. The excuse may be the need for long preparation or "just waiting for a part" but the difference between success and failure is starting and finishing. Not just talking about how cool it could be.... 

There's a resistance to doing the work we most love because in some respects we know it might fall short and disappoint us. But the Pros push through that and create the work. If it's flawed we'll get it right on the next one. And we'll start on that next one the minute we finish with this one. 

I remember reading about Steven Pressfield finally finishing the writing on his first real novel. He rushed to his friend's house, a fellow writer. Pressfield asked his friend, "What do I do now?" To which his friend replied, "Tomorrow morning you sit in front of the typewriter and start writing the next one!" And that's just what Pressfield did. Over and over again until he started to get each one just right.

What's on my Kindle? Some good stuff. But none better than those two books.


           

Monday, December 15, 2014

I made a statement about the decline of photography in 2013. Was I right or wrong? Or maybe the answer is somewhere in the middle.

Here's the link: http://visualsciencelab.blogspot.com/2013/08/has-bubble-burst-is-that-why-camera.html

The avalanche of camera sales declines has accelerated in 2014 and the trend looks even scarier in 2015. Am I worried? What? Me worry?

More clients need more photos than ever before. They just need to find photographers who can light and see instead of just buying more cool stuff.

And if that raised your blood pressure a bit then you might want to re-read my most read blog post in the past two years. It's also a prediction of a different future....

http://visualsciencelab.blogspot.com/2013/10/the-graying-of-traditional-photography.html

Learning to use my cameras to make better images for my clients. Reaching back for proven methods.


I've come to notice that I sometimes work too quickly with digital cameras. I understand that part of their appeal is the tight feedback loop that the review image on the rear screen gives and also the ability to shoot with a degree of abandon with the assumption that small glitches and technical wobbles can be fixed right up in post processing. But the things that can most generally be fixed are exposure and color and the things that are harder to fix are flawed compositions, non-optimal exposures and basically bad ideas. The last three parameters are the ones which would always benefit from me slowing down, thinking more and pushing the button on the camera less frequently. 

I did what is probably the last job of 2014 for my business on Thurs. last week. I am of course welcoming all stragglers and procrastinators to bring me "emergency shoots" between now and the end of the year but really, my clients rarely work that way. At any rate I was booked to go to a custom framing shop that services clients in both gallery businesses as well as large scale hospitality clients (big hotels around the country). I was working with a good art director and we'd scouted the business a few days earlier, which is always a more effective way to work. I've enjoyed working with the Nikon cameras in the second half of the year so I packed a Think Tank Airport Security case (the original) with a D7100 body and a D7000 body and a bunch of new and old lenses. 

The new lenses were the logical ones to use but something (just the right focal lengths? Just the right visual signature?) kept me using the handful of manual focus Ais lenses I'd packed. Maybe I just liked the feel of focusing for myself after a long year of snappy autofocus.

When we set up the first environmental portrait, using a Fotodiox LED panel (the 508AS) blowing through a large, one stop, collapsible silk diffuser, I was thinking about how we used to do this with slow, medium format cameras and even slower medium format lenses and how we used to confirm focus with a flip down magnifier in the waist level finder. At that moment something clicked and I decided to use the D7100 as a slow, medium format camera instead of a "do everything for you" camera of the new century. 

I switched out the new 85mm 1.8 G lens with 60mm macro and stuck the camera and lens into the manual focusing mode. I grabbed a Hoodman Loupe out of a pocket of the camera case and popped the camera into live view operation to fine focus the lens at high magnification. When I nailed the focusing down I took some time to look at every square millimeter of the scene in front of my camera and starting actively looking for ways to improve the whole shot. We moved out a small plant ( I don't like houseplants in photographs) we moved the subject over to one side a bit so his head fell into a dead space that needed filled in the background. I spent time moving to and from the camera correcting the subject's pose and posture. I set a custom white balance with a Lastolite gray target.  When everything was just right I used an external, incident light meter to set the manual exposure.

It was a more involved process than putting the person's face under the correct little, illuminated focusing square and trusting to the camera's measurements and the life jacket last resort of PhotoShop but what this more extended process seemed to allow my was more time to really concentrate on what I was doing. My mind was guided by the process to slow down and think better. When we stopped to review the images I'd taken I was pleased in a way I haven't been lately with my photographs. I'd gotten into the bad habit of taking to many shortcuts and using my camera's potential for automation to disengage from some of the more important parts of the process. 

When we made very good images in the past there were some denominators that were common in each engagement. We started from a steady base by using a tripod. We started with a steady conceptual base by understanding what we wanted to end up with before the camera even came out of the case. And by necessity, we got all the little steps right which slowed down the procedure and gave our brains some breathing space to be more critical, more focused on what was happening right there in front of us. Too often now we're already thinking of how we'll fix something in post as were shooting instead of slowing down and fixing the things we need to fix now. The ounce of prevention instead of the multi-hour engagement in a our troll-ish computer caves, cloistered away from friends and family and good influences. 

Today I'm heading out to shoot some fun stuff for myself but I'm taking a tripod and a loupe and I'm going to try and up the ante and start treating this APS-C sensor-ed camera like a mini-view camera. Setting it up, leveling it and choosing the perfect aperture of the scenes I hope to find. It's not that the tools are somehow in decline that's devolved photography as much as it is our collective abrogation of responsibility at nearly every step that has been the dangerous and damaging to our creative processes and the intellectual qualities of our photographs. But this is an easier fix than we imagine. It just requires that we re-engage holistically in the process instead of letting our cameras Phone it in.

Don't forget those special photographers on your list who are just pining away for their own copies of "The Lisbon Portfolio." My mom finished reading her copy yesterday and said the story was filled with action and lots of fun. It's my hope that you'll think so too. 

paper back.

kindle version

And if you are working on a last minute Christmas/Holiday gift list consider heading to Amazon.com from my site. I'll get some site sustaining referral fees from Amazon.com and you'll not pay a cent more for your purchases. A smile for everyone...

A long weekend without a camera in my hands.

In the last twenty years I've never left town without a camera of some sort.

I broke with a long tradition and habit this past weekend. I traveled to Charlotte, NC and back without a camera. Unless you count the camera in my iPhone 4s, and I really don't. I meant to take a camera, or rather my habitual nature meant to take a camera, but my rational brain kept saying, "you're going to have your hands full and your schedule is tight. A camera will just get in the way." This time I listened to my rational brain which is also unusual.

I was traveling with my two parents who are in their late eighties. The both need to be in wheelchairs with Skycaps to make their way through big airports. My dad is becoming a bit forgetful and someone needs to be with them to make sure he doesn't leave his keys, wallet and passport behind at the security checkpoint like he did on last year's trip. My mother needs to be on oxygen and I've spent a good week learning the ins and outs of oxygen concentrating machines. The difference between pulse and constant, the stated battery endurance versus actual performance and the best way to breathe to make sure oxygen delivery is efficient. 

Skycaps guide the parents while I guide the carry-on luggage and oxygen machine extras. It's the kind of operation that has lots of moving parts and a lot of "if = thens" involved. Very much guaranteed to crank up the anxiety levels of even a calm and easy-going person. On the plane I get to make sure my dad doesn't accept too much coffee because those bathrooms are far away and it's a slow procession down the crowded aisles of pre-holiday jets. I also need to use a fingertip oximeter to make sure we got the oxygen flow correctly done for my mom. That's always an interesting competing intersection between appropriate levels and battery life....  I just wasn't up for tossing a camera into the whole mix.

I didn't really miss the camera (my perennial safety blanket) on the flight to Charlotte. I certainly didn't miss the camera as I paid attention to both the conversation of the Bulgarian cab driver and the beeping, low battery alarm on the oxygen machines while we traveled through Charlotte in a cab, to my sister's house. My mind was running the calculus of time spent versus stated battery reserves. Didn't even think to stare out the window and calculate the correct exposures in my mind. 

Where I missed my camera was my return the next day. I got dropped off at the airport by myself, carrying nothing but a small backpack with one change of clothes, a pen and a journal book. When I walked through the terminal I saw potential images everywhere. The sunlight was strong and clean outside the windows and it made the planes seem sculptural and somehow much more interesting. There were lines of architecture intersecting commerce that would have made wry, disassociated commentary, and at the very heart of the matter the camera is so wedded to my self-image that I felt somewhat naked and adrift without it. 

I flew into San Antonio, retrieved my car, and headed up the road to Austin. Heavy gray clouds hung over the highway like a dowdy, lumpy comforter. Little glimpses of sunlight popped up here and there and wherever there was a break in the clouds there was also a most picturesque and laser-like beam of warm yellow sunlight coating everything within a small cone of brilliance. I saw one image of a majestic roadside tree perfectly spotlit and magical against a background of desaturated gray clouds and un-illuminated landscape. And still no camera. 

When I got home I kissed the dog, kissed the wife and then went off into the studio to look for a camera to play with. The first one I came across was an old Alpa which had settled in next to an older Leica. They were both so comfortable. It was great to back home with my small family and a studio full of friends. 

Epilogue: The parents were delivered to my sister's house, safe and sound, and are enjoying their visit very much. The cameras have had their batteries charged and are enjoying some downtime. I'm learning to let go a bit; I walked with Studio Dog and Wonder Spouse this morning and didn't even consider bringing along a camera. I guess that's healthy...

Friday, December 12, 2014

What do I want Santa to bring me for Christmas? Hmmm. I'm easy. I'll give him a choice....


A Christmas card from a long, long time ago. Just found it in my samples drawer.

Ben. 1996.

Pity the children of photographers. They get more exposure than most rock stars. At least locally. Back in 1996 Belinda and I decided to do a Christmas card to send to friends and clients (the distinctions are sometimes vague). We headed into the big, commercial studio I maintained at the time. It was just east of the IH-35 freeway and was absolutely cavernous (but I nearly succeeded in filling it up with many different cameras and lighting instruments....). 

When we got everything set up we started to explore just how well a 15 month old could take direction. You know, "So, turn left and give me an innocent little expression and then bring your hands up and show me Blue Steel or Le Tigre (Zoolander references).  We didn't have wings on him but they magically appeared in the film we got back from the lab.....

We didn't write down what cameras and lenses we used or how we lit it and we certainly didn't have time to do the standard behind the scenes video. But we loved the way the final image turned out. 

I'm trying to think up a good card for this year but all I have to work with this week is Studio Dog; the boy is still away at college. I wonder if Studio Dog can balance on the top of a Christmas tree and wear a Santa hat. Not for a long time, just a few minutes.....


Wednesday, December 10, 2014

Nikon versus Olympus versus how the camera will be used and who will be using it.


I get asked ( a lot ) about what camera a person should buy. If the person seems to be looking for an easy camera with which to document their family life, their kids and their vacations I generally always recommend whatever the cheapest Canon Rebel package currently available at Costco or someplace like that. I could tell most people until I'm blue in the face about mirror less or ultra high resolution or fancy rangefinder design but if they are looking for just a step up from their phone they are pretty much destined to buy the Rebel no matter what I tell them. 

For most people a Rebel outfit with two kit zooms is just the right kit with just the right price. It's a big step up from a cellphone and a 55-200mm is a surprisingly good focal length range, coupled with an APS-C sensor, to cover most of the buyer's outdoor, kid sports needs. The big benefit is that it's a brand they've heard of and when they head out to the soccer field about 80% of the other parents also have Rebels and they can happily group source their panicky technical questions. And, optimistically, they can learn together. Those are easy camera questions to answer. 

But in the last few weeks I've consulted with three other kinds of users and I've offered three different sets of advice. I got a call from a college student I know. Friend of the family. Against all advice he'd like to make a career as a photographer and video "artist." He's been through a bunch of classes, banged his way around with the family Canon Rebel and is now ready to get into the biz. He anticipates shooting stuff like products, portraits, landscapes and architecture and he wants to do it right. He's got some financial backing from his parents as well. I suggested that he get a Nikon D750 along with the 24-120mm VR lens and also a 14-24mm lens. This will get him started and the full frame camera with good video controls is pretty much a universal tool of the industry. I might be comfortable shooting with smaller formats but I can pretty much guarantee that he's going to need the psychological boost of bringing an "A" game camera system to all his early assignments. It's the old "talisman of power" thing where the "magic" of the camera conveys competence to its owner. I could have recommended the Canon 5D mk3 instead but the Nikon is more of a running start right now. Give Canon time to get the new sensors in play and then it would probably be a coin toss. 

This person took my advice and I've heard back from him. He is happy as were his first three, real clients. But this would have been the wrong advice for another person who came to me to see what I would recommend for a good travel system. Now, I have travelled with big, medium format cameras on several personal, international shooting trips and I wouldn't trade the big negatives I got from those trips for anything but times have changed. Airplane seats are smaller, there are no longer porters everywhere and we're all moving a lot faster. Add to that the fact that no one wants to pay for film and processing anymore.

The person asking for advice is an accomplished amateur photographer whose last camera purchase was a Nikon D2Xs. She just didn't feel like she could handle the big body, the two enormous f2.8 zooms she'd been carrying any longer and she was ready to ditch the tripod too and get something that could be reasonably handheld. We talked about mirror-free cameras and she liked the idea. Then we narrowed it down to Fuji versus Olympus and we made a trip over to the camera store to handle them both. She loved the EM-5 and the EM-10 and she ended up with an EM-10 and a single 12-40mm f2.8 zoom lens. I counseled her to load up on some after market Wasabi Power batteries and now she's set. Early feedback is that after helping her make her first plunge into the (onerous) menu she's thrilled with what she is getting from the camera system and it fits in her purse. She was pretty amazed at how far the high ISO performance has come in cameras since the days of the D2X. She never went above ISO 400 with that camera and I wouldn't have advised it either. Now she's got the auto ISO set to cap at 1600 and she feels like she's rediscovering the joy of shooting. Also, after years of only taking the "boat anchor" out when she anticipated shooting seriously, the new camera and lens follow her everywhere. Like a puppy. 

Finally I had a long, long telephone call with a fellow photographer and long time friend who shoots in NYC. He's doing portraits kind of the way I do them. He's been shooting there since the 1990's and he was complaining because the town has almost as many people constantly trying to break into the business in the city as NYC has rats. Everywhere he turns all his competitors are using one of the same two cameras: The Nikon D800 ( or some version thereof ) or a Canon 5Dmk3. They use the same 70-200mm zoom lenses and everyone seems to own or rent Profoto Strobes. He wanted my take on how he should differentiate. I told him about a mutual friend here who shoots only architecture. Very high end architecture. When his market got flooded with the same cameras and a whole raft of beginners who were shooting without lights and saving their images with desperate HDR he realized that he needed to rise above the pack and market himself as the top (and most expensive) of the photo artists in his field. Part of his branding was to cast off the ubiquitous camera choices (Nikon or Canon with 24mm TS lens) and take it all up an notch. 

He dropped serious money into the Hasselblad system and then discovered the Leica medium format system and transitioned into that. Now he's shooting his platinum level, $20 million dollar residential projects and his high rise commercial projects with a couple of the Leica S2 bodies and a case full of very, very costly but incredibly good glass. Clients really can see the difference, especially when the photographer starts whipping out detailed 20 by 30 inch prints. I figured my portrait photographer friend in NYC could undertake the same basic strategy. 

We talked about the Pentax 645Z and he jumped in. He only needs two lens, a normal for full length stuff and a 140 or 150mm for headshot style portraits. He's raised his rates and is busier than he's ever been. The camera was not much more money than the Canon 1DS Mk3 he bought nearly five years ago and he's been able to source some used lenses to soften the blow but to the clients the important message is that he's shooting bigger files on a bigger sensor than 90% of the competition and he can deliver images with less depth of field and more snap. 


gratuitous image from Fall in Saratoga Springs to sparkle up the middle of the article.


In the end I gave out three totally different suggestions for three totally different kinds of artists. Too often I think the magazines and websites that shill for the camera makers assume that everyone needs the same stuff. That everyone is chasing the highest degree of weather proofing in their cameras bodies, that everyone craves being able to shoot at ISO 100,000, that everyone needs 12 frames per second frame rates and tracking focus that locks on like a demented badger and won't let go even if the hummingbird you are trying to track in continuous AF buzzes chaotically through an obstacle course. But really? Everyone does photography in a different way and they each are looking for a different solutions that aligns best with where they are in their imaging journey. 

It would be sad if everyone shot with the same camera because in this art endeavor the tools really do nudge us in certain directions. When everyone uses the same kinds of tools everyone gets nudged in the same direction. When you make a truly universal camera I think you make a camera that really no one loves. Viva choice.


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