I bought one of these for $400 from Amazon over a year ago when I started writing my book on LED Lighting for Photographers. I use it all the time for still life and beautiful black and white portraits in the studio. I was amazed to find them today, on Amazon, for a bit over $200. I ordered another one for myself. I'm not saying this light is for everyone. It's big and heavy (all metal). But if you wanted to stick a toe into the LED "waters" it sure wouldn't be a bad place to start.
Update: Ordered the light on Sunday. Eligible for "super saver" shipping. Shipped today. Will be here on Weds. Just in time for a corporate shoot on Thurs. Way to go, big "A".