Rejecting fear of change and living life on your own terms.

Life is a very interesting thing. It continually throws curve balls at us and it's how we deal with new stuff that comes out of nowhere that determines whether we are successful or whether we just give up and capitulate to the inevitable decline. I think about this in my profession. So many people my age and even younger are so wedded to the way they learned to do things in school and the way processes operated as they did their craft that they seem unable or unwilling to accept that some aspects of photography have irrevocably changed. Some types of photography have entered the same realm as making a Xerox copy in that there is no need for a gifted operator in order for the process to be successful. Richard Avedon's first real job in photography was taking I.D. card photos for the Merchant Marines. I doubt that they still need a trained and gifted artist to do that....

The discussion I put up yesterday about Adobe and their Creative Cloud marks a change of process and a change in the way we address the tools we bring to bear in the making of some of our images. I don't own Adobe or their stock. If I did I'd give myself free software for life. But I have no control over that, at all. And it's not as if Adobe is the only company that is doing this. I'm sure the move by Apple to stop having boxed sets of software in their physical stores is the first step in Apple's transition to a subscription model for their software content as well. Once the big suppliers initiate the tipping point I can imagine that software from smaller and smaller developers will follow. Eventually most discretionary software will come to us this way. We can fear this or understand that it's an evolution and learn to leverage whatever advantages there may be to this system.

We (as photographers) have done a lot of moving around before this. Our product has become more or less virtual and has been for nearly a decade. In the film days our control was our ownership and possession of the physical slide or print. But that's gone now. We deliver transient information. We changed tools. We changed deliver methods. We changed deliverables. And at each step people became fearful or frustrated and dropped out. We adapted to the changes in the markets in order to stay profitable and relevant to our clients. That's the nature of all industry.

I've been talking a lot lately about incorporating digital video into my product mix. I would never have considered this if my clients hadn't developed an obvious inertia in that direction. And, given the depth of my research, I was/am fearful that I might not become as proficient as I need to be as quick as I need to be. My fear/understanding is that while 2K video has a hard time yielding a good still from a video stream the eight megabyte files from 4K video will be good enough for lots and lots of uses, if they are shot correctly. And already on the heels of 4k video is the very real appearance of 8k video which is more than enough actual resolution (and dynamic range) to be repurposed into just about any demanding still use.

The hyper technical among us will jump up and declare that it will never happen because the shutter speeds at which video is shot are too slow to freeze action. The next argument will be that it is well nigh impossible to sift through the horrendous amount of data that the cameras will generate in order to find that perfect frame. (And what if the new cultural evolution means that we no longer have to have the "perfect" frame, just a perfectly good frame....). But with automated facial detection and smile detection and almost certainly open eye detection the sorting process will become automated to the point of efficiency.

Here's the scenario: Client undertakes a fabulous television commercial shoot, hires really good director and cinematographer who cut teeth doing fabulous lighting for great movies, and creates expensive and mindboggling cool sets. Client also wants stills for ads on web and in print that match the look and feel of the commercials. Get the pose and gesture just right and run a few minutes of moving images before each take. Sort and select. It would be hubris to think that we, as a group, are better at lighting and posing than great DPs and directors, yes?

All of this trickles down. The junior AD on the set may not get to do projects of that scope but is being trained in a new production paradigm. Not going to happen in our still businesses? Consider that I was hired for one shoot last week for my ability to "light once, shoot twice" on an industrial shoot. I designed light that would work for both motion and stills and we used the same camera to go back and forth between the two. If my fear of change had paralyzed me into inaction and I refused to start the learning cycle necessary to go in both directions I am convinced that my client of many years would have, sadly, hired someone else who was less inflexible rather than continue with the added expense and time of sticking with the traditional system of hiring both a still photographer and a separate video crew. Job lost, money gone. Opportunity squandered?

No one likes it when I talk about EVFs but that's just one of the building blocks of shooting in an efficient hybrid manner. So are headphone jacks and microphone jacks on "still" cameras. And, by the way, if you've been a long time reader you've probably noticed that I haven't changed systems in over a year. No one else offers a camera with the flexibility I've gotten used to. And it's a combination of these things. And it's a good thing I haven't wanted to switch because I've been spending all my extra cash on microphones and marketing.

Everyone makes their own choice about when or if to give up growing in their fields. The day you start saying "this is all I need to know, I'll just keep doing this until I retire" your market is already starting to shrink. We love to blame stuff on age discrimination but it's really initiative discrimination.

I've been watching and experiencing all this stuff myself. It scares me. But I'm not willing to give into fear and stop and neither should you. We are all capable of learning so much. And putting what we learn into action. The key is to stay flexible and bend with the prevailing wide. Get too stiff and a hard gust will snap a brittle tree while a flexible one bends and recovers.

When I wrote the piece about Adobe yesterday I wasn't applauding their move or even agreeing with them. I wasn't jumping up and down with excitement at having my software paradigm shifted all to hell. But I was trying to reflect the idea that it wasn't the end of the world for any photographer. Hardly a speed bump in our workflow. And nothing to be afraid of. Adapt and move on.

Sorry to ruffle a few feathers. But the sooner we learn to shift and bend the quicker we'll see new opportunities and act on them. That's what I've learned after 30 years of doing this to put food on the table.

And it's amazing---- I feel the same excitement in learning more and more about motion and sound that I did watching those first black and white prints coming up in the darkroom so many years ago. It became fun when I stopped fearing the transition.

Please use our Amazon links to buy your camera gear (and anything else you like at Amazon). We'll get a small commission which helps defray my time and cost while costing you zero extra.
Thank you very much.


Glenn Harris said...

Change is inevitable and not all change is good for everyone but those who adapt will survive, and probably thrive. Adobe decided to throw around their considerable weight but in the grand scheme it probably won't be anywhere as big a hit as adding video production to their skill set and product line. If you are not passing on these costs to the clients then you probably won't stay in business nor do you have the right clients to succeed. Kirk, your posts are some of the more informative, and level-headed, out there, even if i don't always agree with them. Thanks and can we have a photo post soon just to restore sanity

Bill Beebe said...

I disagree with that. All the motion picture houses that do special effects own their own software, and many of them (Pixar comes to mind) write their own tools. Lucasfilm was another until Disney came along, and I have no idea what Disney will do. Bottom line is that many bleeding/leading edge studios build, own and control their own destinies. And that's what I want, to control my own destiny, not have it held in someone else's hands.

Kirk Tuck said...

Then Bill, go ahead and write your own version of PhotoShop, we'll see you in a decade when you come up for air...

Heratch said...

I really enjoyed reading this post, Kirk. Thank you for the sensible opinions and advice.

Jason said...

Beat me to it. The technology needs of many companies are moving to a buy instead of build model. This includes creative content generation and delivery.

David Liang said...

Bill that simply isn't true. I was an animation student and Pixar is unique. If each VFX house wrote their own software what would the art colleges be teaching their students with? There are certain situations when a project calls for a piece of software to be coded, but generally they do not have the funds or the time to develop their own software. Maya, 3DS, Blender, Zbrush etc. These are the industry standards.

Developing software is incredibly expensive, time consuming and frankly not economical for MOST VFX houses to do. Especially not when their staff are already trained on existing software, which are much cheaper to license.

Anonymous said...

My work isn’t graphics intensive;. I use LR for much of it. For the kind of raw processing / adjusting I do Adobe isn’t the only game in town. Capture One has a stitching tool that is said to be as good as the one in PS – my main use of PS. I haven’t used the latest version of C1. The raw converter in C1 is said to be better than the one in PS.. we’ll see. I don’t resist change if it’s change for the better. I won’t have some corporate software Co dictate how I work, especially if there is an option. In this case there are many.

As for change, in the gallery world silver gelatin prints are commanding much more money than pigment prints – sometimes 2x. I’ve been looking at enlargers 7 years after closing my darkroom. I never liked darkroom work, but I’m good at it and print my B+W work better than any lab I’ve used. This is change; some would say backward, but it’s change just the same.

On the cine front, if you truly think you're work is going in that direction there’s the RedCam when a DSLR won’t deliver. If I was moving toward the cine world, I would rent and learning that camera. It will do the job, and an Epic is a lot cheaper to rent than an Alexa. You should be able to mount your Sony FF lenses on a Red with an adapter. Get a couple of days work on a crew that’s shooting with an Epic. For the better DPs it seems a world of native ISO and ND filters and/or more light rather than cranking the ISO up or down - if quality is paramount. Kind of like the film world we knew/know so well.

My 2 cents.


Yoram Nevo said...

Thank you Kirk. This post really helped me. Keep on writing your thoughts.

MartinP said...

One might also find that the effects studio which is using it's own software is simply one of many which was writing it's own simple tools when they did not exist commercially - and then were reasonably successful and so saw no need to change their software provisioning.

Most of the companies are indeed using commercial, or open-source, software and making their own plug-in style tools and/or workflows to keep themselves 'special'.

Carlo Santin said...

I'm curious about the Google glasses that will hit the market soon. Specs I've read indicate a 5mp camera and 720p video built in. Probably means nothing for the working photographer for quite some time, but imagine the general public wearing these glasses, capable of photographing and filming everything they see without lifting a finger. These could potentially change how we use, interact with, and create our own media.

Dave said...

On point as usual :)

I cannot argue about the continued changes, but I'm not sure we can project all the permutations of them. Its ok to have good and bad points on both sides of the equation, that's called healthy discourse. As Thomas Jefferson once said, every difference of opinion is not a difference in principle.

With regard to the video aspect of the post. It is an inevitability that this become a client expectation. Storage is cheap, bandwidth is growing and the things that inhibited it are falling away.

Sony certainly is interesting, and has long held my attention for their willingness to innovate. This will be fascinating to watch unfold.

Frank Grygier said...

Adobe Photoshop will offer shake removal for the Creative Cloud subscribers. I think Adobe is looking ahead to the 4k workflow and will add tools like this to "clean up" a still captured from the video stream. However you cut it photographers will need these kind of software tools in the future. Write your own, use open source or subscribe.

Anonymous said...


Seems to work well without "shake removal" for many pros. Maybe the iphone people will need it?