3.19.2014

Lighting trumps cameras.


Too often I let myself get suckered into arguments..............................................................................................................................

...........................................hired to come in and design light. Beautiful, thoughtful light that moved the objects in front of the camera from mere subjects into visual stories.

And it dawned on me that the next big thing is the revival of beautiful light. And beautiful lighting.
That's why I love portraits. It's never about the cameras. It's always about the beautiful person in front of your face and the emotional intelligence to light them in a way that reveals the beauty and at the same time gets the "idea" of lighting out of the way.

I think lighting should be like a good samaritan. It should do good works and then disappear into anonymity....

.................that's what I learned by not focusing on the camera for the last two days. Or in the video shooting we've done. The camera is becoming transparent. A commodity. The lighting and the vision are the real stars.