Canon's ad agency bought a time machine and
made a website from the 1980's.
But be forewarned that the site took over a minute to load on my broadband connection.
And this on the heels of a lavishly produced but sparsely attended show here in Austin from their consumer printer division in which they showed maybe 100 framed and matted prints to an invited audience of maybe 35 people at the Austin Music Hall. They seemed desperate to fill the space even with complimentary alcohol and nice catering.
While I will make no judgement on the content or style of the images shown it was sad to hear that Canon printed all of the files themselves because the actual printing was the weak part of the show. That, and the fact that all the prints were printed in the same palette at the same exact size and format.
Homogenous. Flat. All printed on the same Lustre paper. If these two incidents are examples of their advertising agency's best work it's high time they shopped around... maybe find some college kids in an apartment who haven't lost all of their mojo and still have some enthusiasm for stuff that's new and different.
I'm sure someone will suggest that I don't like Canon cameras and that's not the point here. The point is that maybe part of the problem in camera sales is that the damn ad agencies handling the accounts don't have a clue how to talk to photographers. That's a big hurdle. And I'm not just singling out Canon. At this point, if I was on the Canon internal marketing team, I'd just bag the traditional ad agencies and start crowdsourcing the creative. It couldn't be worse and it would be a hell of a lot cheaper.....