6.12.2017

I think we sometimes forget how important it is to celebrate our victories.


This was taken sometime in 1983. I had recently left the welcoming but soporific bosom of academia; shortsightedly leaving the stability of a steady job for the insanity of the advertising industry. But it was fun. Fun in a way that academia really could never be.

This was taken at the successful end of our very first photo shoot as Avanti Advertising and Design. We had a retail client who sold high end chocolate, Champagne, flowers and cards. The shoot required opening several (or more) bottles of Champagne so we could capture that magic moment when the cork pops and the bottle overflows. Honestly, it was vital to the creative concept....

But once open the bottles couldn't be returned and so it fell to the marketing team on the account to liquidate the luscious liquid. There may also have been some "prop" chocolates that couldn't be resold so we made short work of those as well.

The important thing we learned early on in the business was the importance of really celebrating our victories in the industry. We commemorated every successful television commercial and print campaign with a toast, a happy hour or a "all hands" friday lunch at our favorite, sloppy Tex-Mex restaurant (which, at the time, was Nuevo Leon, on East 7th St.).

This job was shot on a Pentax 6x7 camera and, as was typical for the times, ran in black and white in the local newspapers. I strongly suspect it was shot on Tri-X film and I remember making the 11x14 inch fiber based prints in my darkroom. Good times.

These days I've gotten a bit jaded about the process, and, truth be told, if I celebrated every successful job with a bottle of Champagne I would have died long ago of some liver disease.

Still, it's good to remind oneself, from time to time, that this is a tough business and sustaining success for decades at a time is a worthy thing to celebrate. I think I'll head into the house and see if there's any wine left in the fridge from the last dinner party.....

other notes: hard at work on a very insouciant and strange new website for Kirk Tuck Photography and Video. I'm using a program called, Sparkle. It's fun but so, so time consuming. Now where is that Sauvignon Blanc I remember re-corking....

5 comments:

Kirk Tuck said...

Just remembered the name of the client. It was "A Chocolate Affair."

john gee said...

Rock N Roll Daze!!

Nigli said...

I hope you use a vacuum pump or similar on your wine!

Eric Rose said...

Can you host your "sparkle" generated website anywhere or just on their platform?

Kirk Tuck said...

Hi Eric, You can post them anywhere. I am not even sure they host websites! And it's pretty easy to use.