With the whole world drooling over full frame, mirrorless cameras I just had to pick this moment to buy a Panasonic G9. What was I thinking?

Okay, let's set the stage for all the people who will read the blog for the first time and start screaming, "fanboy. I bet he's never even tried out a full frame brand X!!!!!" I have one job and it's to create visual content for commercial clients. To that end I have two full frame, Nikon D800x cameras, a couple of older full frame D700 cameras, and, at one time or another I've owned or borrowed and shot with just about every full frame digital camera on the market, including Canon 1 series cameras and 5 series cameras, including both Sony's mirrorless A7xx series cameras, and SLT a99, as well as Sony's more conventional a850 and a900 cameras. In fact, the only camera maker whose full frame (meaning: just about equal in size and shape to 35mm film) camera I haven't played with is the Pentax. I've also shot with the medium format digital cameras from three different companies. But, in the end, the cameras I have the most fun and, sometimes, the most success with seem to be the one's from the two micro four thirds vendors; Olympus and Panasonic. And lately Panasonic seems to be bringing to market more and more of the cameras that seem just right for me.

After shooting nearly 5,000 frames in the service of three different clients, last week, I looked back on what worked and then what worked better and after a dispassionate review; and after having looked at nearly all 5,000 of the images, I drove up to Precision Camera at rush hour, on the jam-packed Mopac Expressway (cruelly mis-classified as there is nothing remotely "express" about it) walked inside and asked one of my favorite sales associates to grab me a brand new Panasonic G9 and take my money.

But why? There's not one particular thing that moved me to make the purchase, instead there were dozens of small things that I think about as I'm shooting that cause me to either appreciate or regret having brought along a particular camera (or lens).  In the case of the Panasonic top tier of camera models it's all about a combination of features and performance.

I thought it would be tough to beat the video imaging performance of the GH5 until I bought and started using the GH5S. The camera is dismissed all the time for being "only ten megapixels" and for having no built in image stabilization. But if the people who dismiss the camera for not having their favorite features would actually test the camera and shoot the camera I think most would be amazed at just how beautiful and different the GH5S files can look. 

I had to make some decisions last week about which camera system to bring to a three day corporate event that required me to be fast, mobile, discreet and efficient. I needed to be able to shoot a lot of stuff, make it look good for multiple uses and also make files that were efficient (small) enough to be easily upload able --- in bulk. Part of the job was to provide instant access to the files for the client via a shared web folder. This kind of job is no place for finnicky, fussy practitioners who can only pull off a decent photograph if they shoot it at 45 megapixels in raw and then spend half a day massaging it and working with the file in PhotoShop. I needed to be able to send Jpegs that came straight out of the camera and I like the challenge of doing that. 

I was torn between using the Nikon D700s because they are "full frame" and the files are the right size. But man, are they ever loud. Then I considered the D800e and D800 but it's the same thing. The advantage of those cameras is in the raw file potential, once you start working in a file size that makes sense for the kind of project I was doing it doesn't make much sense to drag a big camera and big lenses around --- and I couldn't figure out how to make the cameras quiet enough and discreet enough to make them comfortable working tools for a highly focused conference. I ended up shooting the show with the GH5 and GH5S cameras, both set to 10 megapixels, because they checked all the right boxes. They are small, quiet (even when using mechanical shutters they are 1/3 as loud as the D800s) an easy to carry around all day long. The capper was that my client wanted some short video of each speaker doing their presentations up on the stage and I couldn't think of a better camera and lens combination for that than the GH5S and the Olympus 12-100mm f 4.0 Pro lens. You might be able to pull something video-like off with the Nikons but I guarantee you'll be working a lot harder for your money. 

By the third day I knew I'd made the right choice and chance hammered the point home for me at the start of the main tent session that Friday. I'd gotten to the venue ( a very nice hotel in downtown) early in the morning, had a nice coffee on a terrace overlooking the city, and I got to savor a sunrise and the first cool air of Fall. Just before the start of the morning's program the first speaker came into the main ballroom followed by a woman with a big camera bag, a light stand and several big Nikon DSLRs around here neck. She started to set up a light but the head event planner for the company holding the conference quickly let the newly arrived photographer know that flash during the presentations was NOT allowed. 

The woman looked around and identified me as the show photographer and came over to explain to me why she was there. She'd been hired by the speaker to get some "action" shots of him speaking. I smiled and welcomed her to the venue. Then I made a bee line to my contact to let her know that if she heard loud shutter noise during the presentation that it was NOT from me. My cameras are quiet but also have a fully silent mode that I use when I think silence is called for. 

The show kicked off, the speaker bounded up on stage (and he was very good!) and then all hell broke loose with the clacking of a mirror and shutter. It was amazing, I'd been photographing the previous two days from near the back of the room and most people in the audience had no idea I was in the room. Once the speaker's photographer let loose with the Nikons half the room turned around to look. She soldiered on and the audience eventually lost interest but the message was not lost on me = there is a better way.

But I didn't make up my mind to buy another camera until later. On Sunday evening, freshly back from my visit to my father, in San Antonio, I sat in front of my big screen and started evaluating files from a range of assignments I'd done over the past six days. There were studio portraits of several doctors that I'd shot with controlled lighting and the full 14 bit raw files of the Nikon D800e. There were 500+ shots I'd done for a Zach Theatre rehearsal I'd made shooting raw files with the Nikon D700 and there were several thousand shots and a bunch of video I'd done with the GH5 (vanilla version). All were good but I've got to burst some bubbles here; there aren't huge and glaring differences in quality between the formats or the cameras. In some instances I see the color from the D700 as superior to the D800e and I don't really see a lot of difference in noise profiles between all of the different cameras I shot. But then I started looking at some still photographs I'd shot with the GH5S.

The images from the GH5S are really nice. Even though I was photographing with Jpeg settings the files were rich and the color was superb. But the biggest thing for me was how nice the basic contrast of the files was and how much detail they showed without being oversharpened. I'd go so far as to say that the files from the GH5S are some of the nicest I've ever seen coming out of a modern, digital camera. 

I had the idea that a fair amount of what I'm seeing comes from new color science in the most recent Panasonics which is likely a result of a generation of faster processors that are capable of doing a much more nuanced job of file construction during shooting. What I've read in reviews led me to believe that this same color science I was seeing in the GH5S is embedded in the G9 as well. 

If I was an amateur and I was photographing only for my own pleasure I am almost certain I'd be happy with the GH5S, but as I said in the first paragraph, I do this photography thing for a living. While a hobbyist will be fine with one great camera my event job this week was a perfect example of a situation in which two (identical) camera is better, more efficient and more effective. When shooting a speaker on a stage, or a group of people at a happy hour, or any other event in which you constantly need to shift from wide, establishing shots to medium shots and also to tight shots that are almost headshots, all from one position, you learn that you need at least two zoom lenses on two cameras. You don't want to take time to change lenses on a single body, you want to be able to pull one camera up to your eye and shoot with the long lens and then, when you know you have that shot, you let that camera and lens combination hang over your shoulder on its strap while you bring your camera with the short lens up to your eye and shoot, with no delay. It's a much more fluid way of shooting than digging into your bag to grab a different lens and then trying to get the lens mount squared up in the dark. 

After seeing the color and tonality (and the perception of sharpness) from the GH5S I knew I wanted that but in a camera that matches the GH5 more closely. I want to use in body image stabilization when I need to and while the I.S. in the Olympus lens works well with the "S" body the image stabilization in the G9 lets me use any lens and still get the benefits of I.S. 

I also wanted a second still camera that matches the GH5's high resolution of 20 megapixels; not because I need it all the time but because there are projects and genres of photography that do benefit from having the right number of pixels. Since all three of the camera bodies take the same batteries I can take all the cameras on location and intermix batteries at will. 

I'm just now testing out the G9 but it's so familiar, having spent a year with two GH5's and their very rational menu structure. There's not a big learning curve. I'm shooting a quick job with the G9 on Thursday this week and again two days next week, and if it makes photographs that are as beautiful as those from the GH5S then the G9 will be the primary camera I take with me to Iceland on the 27th of October. With the GH5 coming along as a great back up.

There are many things I like about the G9. At least in theory. I like the bigger EVF. I like the idea of the high resolution mode. I like the huge USB 3 port on the camera almost as much as I appreciate the full sized HDMI port. For the faint of heart the G9 comes with two card slots and both of them are fast UHS II slots. While QXD cards may be faster SD V90 cards that can handle up to 400 Mbs are no slouches. 

But most of what I like about the Panasonics are that the differences between the bodies are not big; certainly not insurmountable. If you could find your way through a GH4 menu then a GH5 menu was hardly a challenge. It's the same with the G9 menus. The learning curve is slight and comfortable, not something that will force you into therapy like some other menus I won't mention...

The bottom line in my decision to flesh out the M4:3 cameras is the desire to balance ease of use, tight and useful imaging feedback via the finder, very good raw files, just the right file size for most stuff and when needed the ability to make video that is so good it will make a cinematographer smile with surprise. 

Here's my packing list for my nine day trip to Iceland: One fG9. One GH5. One Olympus 12-100mm lens. One Panasonic 8-18mm lens. One Sigma 30mm f1.4 contemporary lens. One sigma 16mm f1.4 contemporary lens. Some batteries. Some fast SD cards. Total weight? Negligible. Total imaging power? Significant. We'll see how everything fits into my carry on backpack but there may yet be room to sneak in the GH5S. Might need it for all the low light stuff....

Does this mean I'm rushing to sell off the Nikons I've been lauding for the last six months? Gosh no. They still have their place in the inventory. The D800s do wonderful work in the studio, and for those odd times when noise doesn't matter. And those D700s are too endearing to get rid of. Not to mention that they are so cheap I wouldn't get much on a trade or straight out sales and I like to use them because for some reason I can't really explain they seem to bring out the best in 50mm and 85mm lenses. That's reason enough to use them.

I decided to buy the G9 at this juncture because they are currently on sale everywhere in the USA for around $1,500. It's a $200 savings from their recent retail price. You can argue that you can get a full frame Canon 6D2 or a recent Sony A7ii for that price or less but you'd miss the point that, to me, the full frame sensor is not that big a deal. It's more like the idea of having a car with a big, big eight cylinder engine. Your opportunities to see any performance differences between that and a more efficient car with a smaller motor shrink daily. As we all move from print and from making prints we see the space in which cameras really have room to show off their potential (the potential you pay for) is extremely limited by your final uses. All the potential in the world is meaningless if you don't have a consistent venue in which to show it off. There are few (very few) times when there is so little traffic on Austin streets that you would be able to drive over 60 mph without immediately rear-ending the car in front of you. By the same token, with most of our work heading to the web, and being showcased on screens, the potential of larger format camera (if the glass on all contestants is equally good) is wasted. 

Part of the reason I switched in and out of the earlier m4:3 systems was down to my own bad lens buying strategy. I scrimped on lenses and blamed the cameras. People do this all the time. The two lenses that have effectively cured me of this are the 12-100 and the 40-150 Olympus lenses for the systems. They cut down the overall difference in quality between the smaller format and full frame by a huge amount and more or less evened the playing field; at least where optimum ISO settings are concerned. 

I'm not saying you need to choose one format over the other. I think, if you are a commercial photographer with wide ranging interests or a large number of sub-disciplines you should have multiple cameras and lenses at your disposal because all formats (and brands) have their strengths and weaknesses. Panasonics just seem to have fewer of the weaknesses right now. 

Next time around let's talk about why I prefer the Olympus lenses. That's another piece of the puzzle. In the meantime be sure to go out and buy several different camera systems so we can all discuss the differences between them with the (radical) benefit of experience and hands-on working comparisons. Shoot 5,000+ good frames in a week. You might just amaze yourself.


Anonymous said...

I always enjoy your insight and thought processes, Kirk. I remember very well my experiences with the Lumix GH3 and GX7 cameras I shot for several years. I've always loved Panasonic's user-interface and its intuitive (to me) controls and lay-out. I ventured back into the full-frame world and have been shooting the D750 for several years. And while I love the photos (and occasional video) I pull from the system, it is a beast and very mechanical in operation. I'm a gear-head by nature so don't mind this so much, but once I ventured back into mirror-less and compact systems for my travel with the purchase last year of an LX100, I was reminded again why I love these systems so much. The ability provided by the EVF and auto or manual focusing (w/peaking) in video mode, and ability to focus practically anywhere on the sensor, opens up so many creative options. I'll keep my D750 and small assortment of lenses for when I need a solid stills camera, but when I needed a hybrid video rig recently for several videos I'm doing for a client, I purchased a Fuji XT3 for some of the same reasons I originally went with the GH3. The newer hybrid systems simply provide too many features to ignore. So far I'm quite impressed with the new system and, with the rapidly changing photo/video landscape, curious as to where we will be in another 5 years.

Anonymous said...

Kirk I’ve been shooting the G9 since it’s introduction. Buying genuine Panasonic Australia stock in Sydney meant I paid through the nose, as expected, but I couldn’t be happier with it. 12-60 F3.5, 40-150 pro and 45 f1.8 and I’m set like a jelly, as we used to say in the good ol’ days.

Max from Down Under

John said...

Great post as usual. I do have one tangential questions for you. As a hobbyist I shoot ~10K images a year as opposed to 5K a week. I was wondering how quickly you go through camera batteries (use a battery to the point that it no longer charges effectively)?


Andrew Johnston said...

Hi Kirk,
Good choice, and a great rationale. I'm also now using a G9 as primary camera, and seeing similar benefits with other Panasonics in my stable.
One question - how do you get on with the slight pincushion distortion in the EVF? I wear glasses for distance work (I think you do too) and the dioptre adjustment introduces a noticeable curve to the edges of the EVF image. I have now largely "tuned it out", but it can be annoying for critical framing. How are you getting on?

Alex said...

There is something about Panasonic cameras that I really like, I can't put a finger on it and they on the main are very utilitarian looking. However for some reason I find them great to work with, the menu seems quick and easy to navigate and the ones I have used (g1,3,5 GH2, GX7) all fit the hand well. I will admit to finding the GX bodies attractive though and 99% of the time find 16mp to be ideal. Well 16mp takes less PC power to process and saves on HD space so that is a bonus. I have especially since the GH2 been very happy with the image quality from them.

Jeff said...

I am one of those amateurs who photograph only for my own pleasure. I mostly use a 16Mp M4/3, because of the light weight, decent image quality, and the good (and relatively small) lenses. I think the 20Mp M4/3s and 'pro' lenses look great but are very overpriced (at least for me). My photography is mostly doing travel and family photos, and I always worry about resolution and high ISO performance from the small sensor. But my travel photos are rarely done at night, I have a flash, and as you noted, photos are mostly consumed on a phone or laptop, if they are consumed at all. Every once in a while someone asks for a big (5x7) print. Nobody wants an 8'x10' anymore.

I think the essential fact is that the essence of photography for me (probably for most amateurs) is to take and process images we are happy with, and to look at them later for the memories. Very few of them will ever be seen by anyone else, and almost none will be printed. Most people now are perfectly content to do this using only their cell phones. The M4/3 cameras, even with their limitations, are almost always more than enough. Plus as we get older weight becomes more of an issue. I understand the camera companies desire to hype people up market to counter their declining sales but as you said, probably very few people 'need' one of these new full frame cameras..

Kirk Tuck, Photographer/Writer said...

Just jumping in to answer the two questions above:

Batteries. I have been using digital stuff since the inception and the early NiCad batteries lasted about a year and then headed into inglorious decline. With the Nikon and Panasonic stuff I've owned I've never really had battery failures. I charge batteries as soon as I come home from a shoot and I don't baby them. The D700 batteries I have are still showing all bars in camera and the GH5 batteries from last year are happy and well.

Distortion in EVF/G9: I'm sure it's there but I'm not an architectural photographer so I'm not accelerated to notice the pincushion distortion. Doesn't bother me. I have noticed, across all my cameras that I have a tendency to tilt to one side. Not a Winograd thing but maybe a vision or balance thing. Noticeable. Strange.

The built in levels help.

Peter said...

As someone who has a set of m4/3 lenses and my own set of opinions about each of them, it would be interesting to know what you think it was about your earlier lens purchases that misled you about the capabilities of the cameras. Should be interesting!
Peter Wright.

Andrew Johnston said...

Re the Panasonic batteries, I have the battery which came new with the G9, a "no name" one bought on eBay for about $15, and two second-hand Panasonic batteries dated 2014. On my recent Morocco trip each did about 2 days duty in the G9 with no problems, and no obvious issue with the 4 year old ones.

That's one of the big improvements in the G9: I have only used about 1 1/4 batteries even in a day of sports shooting, whereas with the GX8 I can easily burn through three fully charged batteries in a day.

Malcolm Myers said...

As my social and business circle's 'photographer friend' I got asked to do my first conference the other week. I used my venerable Canon 5D for most of the shots, my Fuji X100S for others. It surprised me how little light was available (fine for eyes, but not for cameras) so I was up at ISO 1600 all the time and with wide apertures. I was wondering "how does Kirk do this?" a lot of the time, so it was interesting to hear your comments just a couple of weeks ago about battling against low light and speakers who are very animated.

I didn't use any flash and I tried to be discreet, but people still told me they heard the shutter of the 5D at the back of the auditorium. I guess the clue is in the title - AUDITORIUM :)

Certainly if I were doing this professionally I'd be looking for a low-res camera with good high-ISO performance and as quiet a shutter as I could find. But I can't justify the investment right now.

Anonymous said...

Great post, Kirk! You laid out a very compelling case for m43, and the G9 in particular, as a professional tool. The problem for Panasonic and Olympus is that the benefits you listed may be difficult to transfer to ad copy. 20 Megapixels doesn't scream at the consumer like 36, 50 or more. Full frame is a great term for marketing (I always call it 35mm myself), especially here in the U.S. where consumers are conditioned from birth that bigger is better.

ODL Designs said...

Enjoy the new camera. I rented a g9 because it was a really cost effective slow Mo camera for a video shoot I was working on.

It is a great tool, my first run with Panasonic's menus which were fine. I am still hoping for some v3.0 software that brings some g9 to the em1.2 :)

Dano said...

Great article. I use an Olympus OMD Mark Is to photograph restaurant reviews. I alway try to use natural light to get the best color and texture for the food and color for shot of the chef. Most the time the Olympus and my collection of Panasonic lens are sufficient under natural lighting, However sometimes I need a little extra punch above the f1.4 lenses. I often wondered if the Panasonic GH5s would help. What do you think?

Kirk Tuck, Photographer/Writer said...

Dan, you trade off half the resolution for the extra ISO. Food is one of the genres where resolution might be a better friend. Perhaps better to use a tripod and grab some slower shutter speeds instead.

Dano said...

Thanks, that helped a lot.

Brandon said...

I've been following your blog for some time Kirk, and now we use the same camera I'll be even more interested to read future posts. I'm a convert from canon, am amateur who started shooting digital with a rebel xt. I like the g9, and I'm grateful the menu system is fairly easy to get the hang of, but of course I'll need a few more months to get to grips with this beast. There is just so much to it, I find it a bit intimidating. Coming from the 80d and a 70-200L, I love the lightness and stability I get with the 45-175mm GX lens. One feature that is rarely mentioned in ”why g9" that I truly love, contrast detection focus. No more micro adjusting lenses. What a blessing.I do find that exposure is critical, and too often I'm adjusting in post and have more noise than I'm used to. That's entirely on me though. A lot of my shooting is in full sun on soccer pitches, and it's tough to get good exposure. Can you do a post on exposure with the g9?

Thanks for the great blog, I read all your posts.