7.02.2019

I've been photographing with Fuji cameras since last November. I just passed my 50,000th exposure with them. This is what I've learned.


Fuji makes good cameras and great lenses. Really great lenses. As the cameras get better and better I think makers like Nikon and Canon have much to fear. But I will say that while I've gotten my Fuji cameras dialed in (as far as color and tonality go...) my favorite all around shooting camera (disregarding all the mindless crap that you read in other places on the web) is still the Panasonic G9. That camera combined with the 12-100mm Olympus lens may just be the ultimate travel camera on the face of the earth. But I digress from my dissection of my Fuji experiences.

I was originally put off of Fuji cameras for a number of reasons: They seemed to have a cultish following and I'm always on guard against joining cults. The early Fuji cameras I shot with (S2, S3, S5) were decidedly glitchy and very memory card sensitive. Fuji cameras previous to the X-Pro2, the X-T3 and the X-H1 always felt less solid and more prone to operational weirdness than the products I was used to from Canon and Nikon.

My take on my favorite two Fuji cameras, the X-H1 and the X-Pro2, is not based on fact but on my perception of their evolution. I think that Fuji made these cameras as an expression of what they could do which other companies would not do. I feel, from reading Fuji's literature, that the X-H1, in particular, was built almost entirely by hand with no compromise in materials, finishing and engineering. It seems to me that the company produced the finest camera they could build from the materials and processors of the moment and then have relentlessly improved it, via firmware upgrades, wherever they had the opportunity. Thicker metal, sturdier lens mount and a shutter that Leica should be jealous of.

I owned both an X-T3 and an X-E3 before I finally bought Fuji's idea of a perfect hybrid video/still camera; the X-H1. I thought I'd use the cameras interchangeably but after several weeks of intensive use I was so enamored with the feel and obvious build quality of the X-H1 that I stuck the other cameras in a drawer and went out and purchased two more X-H1 bodies. That came in handy when we used all three bodies on a recent video shoot....

I have two ideas that feed off each other bouncing around in my mind. The first is about the idea of sufficiency (thanks for the word, Ming!); the idea that camera imaging technology has hit a point, a plateau maybe, at which most popular cameras are more than good enough for almost every photographic task, and that any improvements from here on out will be incremental. And I mean "tiny" increments. If you've bought a camera in the last five years I doubt you'll be any better served by the newer model in the same line. Sure, it may have more "features" and attendant menu complexity, but where the photons hit the printing paper any actual image quality improvement will be negligible.

The second idea I have has to do with most  modern manufactured appliances and tools, and that is that each successive generation of devices will sacrifice actual mechanical quality and expensive hand tooling while "compensating" consumers with more gratuitous menu items and silly software driven add-ons. The analogy in the field of cars is the ongoing switch from metal to plastic composites in everything from body panels to basic mechanical parts. The plastic panels and cogs are cheaper and easier to make and have moved from long tenure service over into the "easy to replace" column. In every evolution something seems to get lost. It may be that a close mechanical tolerance is replaced by a bit of software that "auto-corrects" a deficiency caused by the loss of the precision. The software fix (think lens correction!) may be invisible in most situations, to most consumers, but a true aficionado will likely miss the precision and better feel of the product and mourn the loss.

When confronted by the X-H1 I almost immediately perceived the camera to be a classically over engineered product. One on which the designers and engineers went over and above what was necessary in order to build a camera that delivers so many intangible pluses that it boggles the mind. It is the antithesis of the first two generations of Sony A7 series cameras I used which felt primitive and built as if they were held together with tape and school house glue.

I sense that Fuji was trying for a breakout with the X-H1 line. To engineer a camera that, in its finished iteration, would go toe-to-toe with the finest professional cameras like the Nikon D5 and the Canon 1DXIII. The camera was let down, not mechanically but in its operational software. Its bios, its instruction sets. I was lucky to come to the camera late, after many firmware upgrades had already been introduced. I saw the camera as closer to a finished product than the "train wreck" that many online reviewer seem to have experienced at its launch.

The early bad press, and a consumer obsession with small size and light weight, cost the camera initial momentum in the market but when the price dropped to $1299, with the battery grip and three batteries, the camera became a 2019 sensation.

I sensed, rightly or wrongly, that having made a premium, physically intriguing camera only to be shot down by consumers might push Fuji to move further and further into the direction of producing well spec'd but more soul deficient cameras like the X-T3 (before you get your panties in a bunch remember that I still have mine....it does good work, it just doesn't stand out) instead of making less compromising products like the X-H1 and also the X-Pro2. It was the idea that the X-H1 might be pulled from the market as a failure that led me to buy the extra two bodies. That, and a tightly held belief that no professional photographer goes into an assignment without an identical back up camera (and enough lenses whose focal lengths overlap...). I had, in my mind, found a camera with which to enjoy this particular plateau and I was determined not to have it discontinued before I could assure myself of enough back ups to shoot it for a year or two to come.

When I first picked up an X-Pro2 it felt light and less substantial than an X-H1 with battery grip. It was only after researching the complexity of the optical view finder + EVF that I started to understand how beautifully engineered that camera was. I've spent several days shooting the X-Pro2 and it brought back all the good memories (and none of the bad memories) of shooting with bright line, rangefinder cameras. Although the X-Pro2 doesn't use an actual rangefinder it might as well as the operation and the optical interface it creates delivers the best of the rangefinder experience along with the extra bonus of being able to switch quickly to an EVF configuration that gives one perfect compositional tools along with color and exposure previews.

I've been so impressed with the X-Pro2 as a shooting tool that I just ordered a second one which should be here on the fifth of July. That's a pretty strong statement but after using one I just couldn't get the idea out of my head that X-H1's are cameras to be used in my professional business while the X-Pro2's were the perfect camera for trips, travel, street photography, personal photography and the most primary joy of shooting: doing it for one's self.

I've always entertained the idea of having one set of cameras for money making enterprises and a second set that is used to do all the  personal work I want to do just for myself. The switch between cameras seems to throw a switch in my intentions. With one camera I am focused on not failing; not fucking up, while with a different camera my focus changes into "artist" mode where it's okay to fail, to try weird stuff with a camera, and to stretch the boundaries of what we perceive as interesting personal photography.

Again, there are no perfect cameras (other than perhaps the Panasonic G9 with the Olympus 12-100mm lens) but there are cameras that do my commercial work well and there are cameras that help me be a less lazy and unfocused artist. It just seems that, for now, both kinds of camera come from the same company, take the same lenses and batteries and are well suited for the kind of work I do.

It came to me while I was shooting tethered with an X-H1 one today. The camera was rock solid as was the tethering plug-in. I didn't have a second of doubt where camera operation, or confidence in the lenses, was concerned. After I finished my job, around 12:30, and waved goodbye to the clients I grabbed my X-Pro2 and headed out for long walk.

The difference between the two Fuji cameras helped move me from "work" mode to "fun" mode without bedeviling me with massive menu differences or the need to inventory two completely different lens systems. It's nice to have tools that serve different parts of one's brain.

The Fujis do that for me. But, just to muddy the waters, if I wasn't shooting with the Fuji cameras (and the two models I've discussed here) I would go straight back to using the Panasonic G9 with a collection of Olympus Pro lenses. The combination is that good.  Muddy waters. For sure.


18 comments:

Joe said...

I quite concur about the intangible but real benefits of a solid and reliable rangefinder-like body, having had a similar experience with the Olympus Pen-F and some small but sharp M4/3 lenses. It seems, though, that Olympus is pulling the plug on the Pen-F after the first iteration apparently did not sell well enough due to early trashing-reviews.

That's a real shame and a real loss. The more that I use the Pen-F, the more I gradually understood that it was actually my preferred camera, even more so than full-frame. I just didn't realize that.

When I read the reports about the Pen-F being discontinued without replacement, rumors that Olympus never disputed, I went out and bought a second new Pen-F body, "just to be sure...".

Michael Matthews said...

No muddy waters here. Clarity at last. The G9 or its successor is where I’ll be moving if I ever buy another camera.

I have the same, if less informed, response to the tactile quality of the Olympus EM5.2. It feels like an exquisite engineering accomplishment. And the IBIS plus bonus goodies like focus stacking, live view composite, and high res mode provide even more at which to marvel. But every time I accidentally change a setting without realizing it...or need to change something and get lost in the maze of a menu system...I just want to take a hammer to it.

Yes, I realize that speaks to my inadequacy and not that of the camera. But the time has come to rent a G9 and see if the answer may lie there.

If not, it’s time to revisit the world of point and shoot. Or get really serious about the iPhone.

Mark Bridgers said...

I wonder if the upcoming 16-80 f4 from fuji might change the equation.

Anonymous said...

I've been experimenting with a Nikon Z6 but keep reaching for my two GX8s, to the extent that I'm wondering if the Z6 was a mistake. I agree that there are major differences between pro and enthusiast use -- nobody is going to fire me if I screw up a photograph -- and I suspect you're right about sufficiency. And, in fact, I think m4/3 is sufficient; not only that, I much prefer the m4/3 aspect ratio. That said, I was browsing through my camera cabinet a couple of days ago where I encountered my Epson R-D1, which was the first rangefinder-style digital camera. 6.1 megapixels. I got to wondering, is that sufficient? I may fire that baby up and try it. (I notice that they're selling for up to $1900 on eBay. I think that's more than I paid for it new.)

John Camp

Robert Roaldi said...

If I won a lottery I'd buy a Fuji camera system even though I don't need it just to encourage them.

But I use Olympus bodies with both Olympus and Panasonic lenses. I have read many of the online complaints about the Olympus menu system. Sure it's weird, but I like the complexity. Using it makes me feel good, like I'm part of a cult that no one else understands. If something is too simple, I don't feel as if I'm getting my money's worth. I wonder if their marketing department told the firmware coders to target people like me.

scott kirkpatrick said...

Love that blue '60s Volvo. It must live on your street, as I think we have seen it before. Who would have thought of entering the car business after the War ended with a miniaturized copy of a 1944 Ford sedan? But they were tough. I got a dozen years and something like 160,000 miles out of mine before it rusted out (New England winters).

kodachromeguy@bellsouth.net said...

"One on which the designers and engineers went over and above what was necessary in order to build a camera that delivers so many intangible pluses that it boggles the mind." Those intangibles of solid construction, reliability under various conditions, and repairability are why I continue to enjoy my Leica M2 and Hasselblad 501CM. They just do what they are supposed to, year after year, decade after decade. They are more than "sufficient."

David Enzel said...

A great post. I wonder what you think of the X100F. The small size is nice. I really enjoy the optical viewfinder. An XPro3 with AF speeds like the XT3 would tempt me as would a new X100 with fast AF.

Kirk, Photographer/Writer said...

Hi David, I haven't played with an "F" but I have played with a "T" and I must say that I think the shutter sounds strident and tinny. I like the camera body okay but am not a huge fan of a fixed 23mm. I'll pass on the X100 series but I'd line up to throw cash at an X-Pro3.

Michael Ferron said...

I am not pro and maybe switch cameras near as often as you. (Lower on the volume and financial scale though)

I have a love/hate relationship with Fuji. Love the effort they make and the lenses. Hate the fact that that even up to the XE2 and X100s the AF seemed so 1995. I have not used the new stuff so won't comment. Funny thing though. As I watch sporting events and journalistic photography efforts they still seem to be dominated by big Nikon and Canon DSLR cameras. Not a Fuji, Sony, Panasonic or Olympus to be seen. I am wondering why the mirrorless equipment has not broken the ice in these areas?

Scott said...

"It may be that a close mechanical tolerance is replaced by a bit of software that 'auto-corrects' a deficiency caused by the loss of the precision."

Not entirely unlike the Boeing 737 Max 8.

"I think that Fuji made these cameras as an expression of what they could do which other companies would not do."

I'm going to disagree with the expert and include the X100F in this category. I don't claim to be any sort of an expert, but I'm a big fan of my little Fuji.

Thanks much for your interesting thoughts.

Mitch said...

To the question about why brand N and brand C DSLRs seem to dominate in the sports and journalistic realms, at least according to anecdotal observation:

As a former full time staff photojournalist for over 2 decades: there is a muscle memory, a workflow, finely tuned and connected synaptic paths, software and hardware cobbled together which all produce a frictionless path to meeting the (likely now multiple) daily deadlines.

Throwing a new system into the mix with different workflows for the files would be more of a horror show than you can imagine. Editors, though mostly removed from newsrooms now by the current hedge fund-ownership dismantling American journalism, are not a patient lot given to supportive comments as you figure, uh, stuff out.

Second, though brand N did handcuff itself by sticking to the theory that every lens they made since 1841 or something should/would work on today’s cameras, that position did cause many of us to stay with the brand because our old stuff could still be used with the new cameras. And most of us were not making very much and could ill afford expensive new gear. And any department that provided staff gear was expected by the budgetary types (who viewed newsrooms as black hole revenue wasting vanity projects) to make it work for, perhaps, decades. Buy a whole new system? Heresy.

Finally up until now the professional level support, availability of expedited repairs and, well availability of parts was abysmal for most of these “new” brands. N and C stayed on top of this loaning us new gear to play with a couple times a year, providing loaners for when you had to send in your thing for repair and by providing expedited repairs. I could count on sending a repair in on Monday and it would without fail be back in my hands by Friday at the very latest. And we beat the hell out of our gear. Heck, I trashed a Sony A6000 on some rocks and on the advice of a friend put it on EBay for several hundred dollars. It sold in minutes for parts. Busted up Nikons will languish for weeks.

Few in news have the ability to choose their tools. Or the ability to change once they do. Remembering back how many people jumped on the doomed Nikon D2 with their personal money as they were required to supply their own gear. Then had to keep that camera for a long long time despite its miserable high ISO and ravenous battery appetite as buying something new just wasn’t possible.


danieljcox said...

Great piece on the Fuji system but was equally impressed with your comment about the G9 and Olympus lenses. I've done a two-part video series on what I call the Micro Four Thirds Triad. The MFT Triad states that if you use the most up to date MFT camera, which today is the Lumix GH5, G9 and Olympus OM-D E-1 Mll or the E-M1X, with the best lenses from either Leica or Olympus and combine them with the best RAW conversion software, either DXO PhotoLab or Capture 1, you can compete with full frame cameras. For the sake of transparency, I am a Lumix Ambassador but love the Olympus system as well. Below are links to the two videos.

MFT Triad Video 1: https://youtu.be/-bGmKvkoCmQ
MFT Triad Video 2: https://youtu.be/ZMObxnIdph4

Ronman said...

It's interesting to me how the entire size argument is becoming less relevant with today's gear . My XT3 with 16-55 f/2.8 attached is just as large and heavy as my Nikon with the 24-70 f/4 . And the G9 with a 12-100 f/4 is in the ballpark of these two, correct? Even factoring in the DOF equivalency of FF vs APS makes the differences between f/4 and 2.8 almost mute . It comes down to rendering preference I believe . I love the Fuji for portraits, but choose the Z6 every time for landscape . No size penalty at all .

David Enzel said...

I have tried MFT and found noise in low light was too high for my taste. With APS-C and the XT-3 or the Ricoh GR III I find the noise is low light is significantly better to my eye. I can use ISO 2500 and sometimes higher. I have given up on MFT.

David Enzel said...

Hi Kirk:

On the F I can barely hear the shutter. I may well buy an XPro3. Sometimes I like a 50mm equivalent and the Ricoh GR III has taught me to appreciate 28 mm.

DaveW said...

I’m very fond of my X-H1 and agree with your commentary of it. Its size, mass and IBIS make it a much better platform for Fuji’s wonderful lenses than any other Fuji body. Unlike earlier Fuji bodies, the focusing system is good, C-AF is very effective. I suspect that you, as a demanding and hard working professional photographer, was exactly the market they had in mind for the camera.

Jorge said...

LOL. You're a "baby" in the Fuji biosphere. But that's great!

I've been Fuji since February 2012 and couldn't be happier!