Monday, November 27, 2017

Sunday, November 26, 2017

Re-thinking what it means to work as a freelance photographer/videographer.


Deep Eddy Pool. November 25th. 2017

I think the very nature of freelance photography work has changed. The process of making a good, or at least effective, photograph has become much easier and quicker than it was. The projects that used to take weeks now take days. The projects that used to take days now take hours. Since the time required to make images for clients keeps shrinking it long ago made sense to jettison the idea of billing by day rates, or by the hour, because one would keep delivering a finished image which has equal or greater value to a client but at an ever declining rate because of ever increasing efficiency. 

For years now we've looked at projects and bid them based on the value they'll provide to the client. And honestly, we also bid based on how convoluted the client's internal processes are. In many engagements it seems we spend more time on conference calls and in meetings that we do actually shooting the images. And then there's the time we spend ensuring that we get paid......

It makes more sense to bid the creation of images as a compound process which takes into consideration the amount of time spent meeting, figuring out the creative direction, shepherding the idea of collaboration, pre-production, scouting, post production and administrative nonsense into one fixed price instead of trying to break it out into line items for some linear thinker in someone else's accounting department. 

e.g.: Three minute video interview, in town, on a client location, with two cameras and two production people = $3200  Add in editing and it's $4,800. We don't break down the numbers. We say, "It will cost $3200 or $4,800." If there are no line items then there is nothing to squabble about. The client can either afford and approve the project or walk away. 

On another note, there is a tendency for people to bring an employee mindset to the freelance field. They may offer their services at rates that are not particularly profitable but try to make up for under charging by attempting to work as often and for as long as possible. If what you do doesn't require any real problem solving and involves the same basic routine done over and over again than I guess it all boils down to how much boring, repetition you can stand? 

But if your idea of being a photographer means that you are a creative problem solver or a creative collaborator, or a translator of marketing concepts into high quality image content, then I think the idea of trying to cram 50 or 60 hours of work into every week is very counter productive. 

Creative people work best (at least from what I've seen working in the field for a long time) in spurts. It's like being a sprinter in the swimming world, you might be able to crank out a good, sub-minute 100 meters on a good day, at a race, but you can't step up to the blocks hour after hour and crank out the same stellar swim (unless you are Michael Phelps or Jason Lezak), and you certainly can't perform at that high level day after day as you get older and your endurance diminishes (as it will for everyone --- ). 

Good creative work, and the creation and implementation of evolving styles, (like swimming) requires down time, recharge time, unencumbered time to ponder and the time to look around at things that are seemingly outside the myopic world of photography. Recovery and re-imagining. As an example, to be able to take better landscape photographs of 18,000 foot mountain peaks you'll probably need to spend more time learning about mountain climbing and practicing mountain climbing rather than focusing like a blunt laser on which camera to use or which lens might deliver the sweetest bokeh. 

If you want to be a better video interviewer of CEOs it would certainly pay off to spend a bit less time experimenting with V-Log and to spend a lot more time reading up on the world of business in which your target clients are engaged. (To do this you must incorporate your experience and continuing education into your overall pricing!!!).

But most of all, if you find, or are finding, that photography is taking up every minute of every day you may want to consider that you might be in danger of becoming photo-rexic and need to dial down the compulsion to a safer level. You could spend all day, every day, reading about photo stuff on the web. Some from people who probably know far less than you already know. But you'd be isolating yourself from valuable social networks while narrowing down your focus from the things that might have once made you an interesting person into a person who.......can operate a camera.

As I age up from my long, long adolescence into "middle age" I find that dialing back the hysteric need to be "all photography all the time" is healthier. If I can clear my mind of the endless internal chatter about photography I can better see actual (non-viewfinder) life swirling around me and refreshing my ability to look at the world in a happier and more comprehensive way. If I step away from the computer my life is enriched even more.

I've been thinking about the time I spend swimming lately. I swim for a number of reasons; one is to stave off the ravages of aging and the inevitable (but slow-able) decline of physical endurance. I swim to maintain good health. But I also swim because the process of spending time with my fellow swimmers builds or reinforces social community. 

On Friday evening I got several texts from fellow swimmers as we jockeyed to find a time to meet up yesterday so we could swim as a group. We ended up at Deep Eddy Pool at 10 am Saturday morning. We all jumped into empty lanes and, after a decent warm-up, took turns suggesting sets to swim. We interspersed short sprints with long endurance swims. We kicked some sets to build overall speed. We commiserated about the (cold) water. 

But once out of the water the sense of community and connection remain. On most Saturdays we'll head off after a swim for a group coffee. We'll share stories and news. We'll find out what other people do and how their slalom through life/work/family is going. We'll offer sympathy, humor and genuine friendship. 

One of my fellow swimmers is a restauranteur. Sometimes he and I will swim in the middle of the day on a weekday. Sometimes we depend on each other for the discipline we need to get out of the office or restaurant and make it out for a swim. And sometimes, after the swim we'll head out for a ramen lunch or to grab some sushi from some place good. We can eat early or late. We own our schedules. 

But free time is valuable not just for building friendships but conversely for spending time lost in thought. Meditating. Seeing the world from someone else's point of view by taking time to read.
I find that reading novels; anything from Tom Clancy to J.K. Rowling, makes me think differently and gives me a richer visual palette to work with than when I am too busy to read anything at all. 

Would I trade time with my dog for more time with my cameras? Hardly...

So, this afternoon at 1:30 we've arranged for another swim. We all agreed yesterday that today's swim would be a physical recovery swim. No heroics. No long sets. Just a joyous batch of yards in the bright clear, natural spring water of Deep Eddy Pool, under the warm and chromatically brilliant Texas Winter sun. 

After that maybe I'll get around to tossing out a few more trash cans of older photo work I never want to see again. 

If I prioritize my life for fun/engagement/curiosity all the necessary stuff seems to come along for the ride. It's when I prioritize for work/fear/routine that everything falls apart...


I have heard the mermaids singing; each to each.
......................
                                        .......................        
Till human voices wake us, and we drown.

-T.S. Eliot

Saturday, November 25, 2017

Lately we've been testing new lenses with the G85. I thought I'd take an afternoon to shoot with an old favorite: The 40mm f1.4 Olympus Pen FT lens.


In the interest of full disclosure I have owned the Panasonic G85 for about six months now and have used it to shoot over 10,000 images ; from stage work to landscapes and portraits, as well as using it to shoot several hours of 4K video. I am conversant with every control and menu setting on this camera. I have owned and used the 40mm lens for over 32 years and have shot many thousand images with it as well. I paired the two together to see what effect the camera's lack of anti-aliasing filter would have when combined with this much older lens. A lens originally designed for a half frame of film. I wanted to see just how sharp a file the combination would yield.

The handling of the lens is superb. It functions well on the G85 and the focus magnification makes fine focusing easy and quick. If you are stopped down to a middle aperture you can use the focus peaking in the camera with confidence. Today I was shooting most of the images in downtown Austin to ascertain whether I felt the wider apertures (f1.4, f2.0 etc.) were usable with a modern camera like the G85. 







Final image focused on the S in "signature" with the lens set to f1.4. 
The image has been sharpened in post.

The fine art of engaging camera reviewing from the internet's most popular review site. Giggle.

"So I don't own one (even though I'd like to), and I've barely used it. I didn't take any of the pictures in this article, or in the gallery linked below. Then why on earth is the D850 one of my two picks for the best gear of 2017? Well, just look at it, for heaven's sake." - Barney, from DPReview



Friday, November 24, 2017

An actual, daily user review of the Panasonic/Leica 8-18mm lens, used on a Panasonic G85. Too sharp. Too good to share.


I know so many of you are short of time during the holiday season so I'll keep this short and sweet. I'm mostly a portrait photographer and don't use wide angle lenses all that often. When I do it's usually because we're working with a commercial client on something like an annual report project where, in addition to portraits and photos of people working, we need shots of beautiful business interiors, majestic exterior shots and lenses that are wide enough to make a tiny lab look.....acceptable. I learned a long time ago that wide angles work best when there is something in the foreground, more stuff in the mid-ground and even more stuff in the background. We rarely go searching for "bokeh" when going wide. 

I did my research and decided that a micro four thirds system, built around the Panasonic GH5, would best suit my varied needs (video, portraits, general business photography) and I invested in it completely this year. The 40-150mm f2.8 was a "no-brainer" purchase given its incredible performance and nearly perfect focal length range for me. 40mm-60mm is perfect for portraits while the 60-150mm is perfect for documenting live theater at Zach Theatre here in Austin, Texas. 

The 12-100mm was a leap of faith. I'd read so many good and great things about it that I decided to try it out as my "all purpose" working lens. It's a constant aperture f4.0 which is great for most stuff. I'm happy I took the plunge because it very sharp at all focal lengths and all the other characteristics which people worry about are equally well handled.

For a week or so I thought that the short end of the 12-100mm would handle most of my wide angle needs but a job came along that required a bit wider field of view. I started researching the available wide angles in earnest. I wanted a zoom, and, after my experiences with the Olympus Pro series lenses, I knew I wanted to look at the top of the range of what is available. The advantages of premium glass are, if anything, even more obvious with the smaller sensor cameras....

I had previously owned the Pansonic 7-14mm f4.0 and had some niggling criticisms of it. The corners weren't perfect and the bulbous front made any sort of convenient filtering impossible. I've read amazing things about the Olympus 7-14mm f2.8 Pro so I tried that lens on loan. It's fabulous! Maybe even a little bit better than the lens I ended up with but for a photographer who