The new front page photo for the www.kirktuck.com website. Switching between black and white and color...

www.kirktuck.com

Catering services at the VSL World HQ. Quick food snaps.

The current breakfast of choice for two of the three executive level staffers at the VSL HQ:

Joe's O's (Trader Joe's version of Cheerios) +organic blueberries+handfuls of 

walnuts+organic, whole milk.

Consumed with coffee and the NYT Online.

Yesterday's lunch at the executive dining room of the VSL.

Linguini + Pesto + cherry tomatoes.

We are constantly working on the catering services for our executive level staff.

Today the entire kitchen staff is on a team building retreat to learn 

new skills and new ways to grill our CEO's favorite foods. 

Since the dining facilities are closed senior members will go off site for lunch.

Do I hear the siren call of Maudie's Tex-Mex Plate?

I think I do. 

Photographs via the Olympus EM-5.2 ( a very discreet "table" camera) and

the Panasonic 42.5mm lens. 

Dine well.

Seemed like a good morning for some color from the historic Clarksville Neighborhood.

Stock Photography = Lost Imagination.

The use of boring, generic stock photography by allegedly "creative" advertising people is nothing more than looking in someone else's rear view mirror and grabbing stuff they've used, chewed up and then spit out. It's creative cowardice. It's creative compromise. It's "B" team creativity. It's sure not that world class performance you were promising clients when you signed them on...

When we need a cool picture of corn soup drizzled with olive oil my clients don't rush to the web and spend hours looking for something that's "good enough" for a client to grudgingly approve. We turn on the creative juices together and shoot the damn thing EXACTLY the way our clients envision the subject. That way they never, ever have to worry about their biggest competitors using exactly the same image in THEIR advertising or editorial content. Plus the client gets the thrill, privilege and honor of actually being part of an ongoing creative process instead of doing the ad agency equivalent of selling used Kleenex at a discount.....

Just something to think about next time your account executive demands that everything come from royalty free stock. The cure? Say "no." Tell em you signed up to BE creative, not to be an intern/researcher/kiss ass. If they argue the point then gather up your stuff and head for the door. You need a better place to work.

Trucks Shot.

©2015 Kirk Tuck.

Do you want to see a completed Annual Report project that we finished up in May? It's public now so I can show it.

Here are the front and back covers; the cover image wraps around:

If you click on the link below you'll go to the client's website to a page that shares a PDF of their A.R.

http://www.pec.coop/docs/default-source/annual-reports/pec-s-2014-annual-report.pdf?sfvrsn=11

I'm very happy with the design and the way everything turned out. The company is headquartered in Johnson City, Texas.

Let me know what you think...

A shot from antiquity. A disquieting feeling that your best days as a photographer were your last days as an amateur....

How simple were the tools? A Yashica Mat 124G. A small flash in an umbrella. A piece of string to measure the flash to subject distance. Pretested. Panatomic X film. ASA 32.