Ah. The "good old days" of shooting fill flash with film. We actually used light meters then....
I was pretty sure I'd get a lot of responses to my latest purchase along the lines of: "He needs an intervention." "Here we go again." "He's back into m4:3." "But wait, I thought you said Sony (Nikon, Canon, Leica) was best!?!" "It's just Gear Acquisition Syndrome." etc., etc. But I was equally sure I could come up with at least one convincing rationale for my seemingly illogical purchase.
A few years ago, around 2013, I looked at the market for photography and made a few decisions. My read of the trajectory of paid photography was not optimistic. I saw evidence of financial decline in the actual profession that mirrored the slow down in the camera sales world. Not being anxious to ride the trend to the bottom without some sort of plan "B" I started looking around at options which could leverage the position I built in my market and also leverage many of the skills sets I'd learned over the years. While re-engaging with my advertising background seemed possible it was more of a long shot, in my mind, than ramping up my comfort level with video production and setting marketing goals to sell more video services. The benefit with this second choice is that I would get to play with technical toys (always a plus) and learn new things. If I played my cards right