The time of year we've all been waiting for. Welcome to SXSW.

One of our favorite barristas at Caffe Medici.  

It's here! The event that all the local hotels and restaurants have been waiting for. 
It's South by Southwest.  The logos all read, "SXSW."  And the hipsters all just say, "South by."  Whatever.  It's here in my city.  And it's going to be happening for the next ten days.  
240,000 techies, movie lovers and live music lovers crammed into our downtown for a 
current cultural love fest. They're here.  
More are coming every day and some of them will probably end up staying.  
And that's okay as long as they sign the pledge card to "Keep Austin Weird."

If there are any visitors reading this you'll want to make Caffe Medici on Congress Ave. your operations center for caffeine replenishment.  Best cappuccinos around.

Always amazed that people travel in from everywhere to do the "face-to-face" 
and then really end up "face-to-computer.
That's my friend, Cindy Lo in the background (No, not the one in the plaid).
She's an ex-techie who now runs an event company.
Just taking a break from the first day of sessions.

Ready to photograph.

Bernard, Frank, Nathan and I met at Caffe Medici today to have 
a PHOTO SIT.  It's different from a "photo walk" in that
no one is in charge, no one's ego gets massaged, there's 
no ulterior profit or mindshare motive and 
we get to sit around and drink great coffee.
Occasionally one of us will jump up
from the bar and take a photograph of someone.
It's spontaneous.  And no one 
poaches anyone else's shots by
Leaning over their shoulder and 
Double shooting.

This is Nathan.  And I have to admit something embarrassing.
We both showed up with the same model of camera.  We both showed up
with a Sony a77.  How weird is that? So embarrassing, right?
This is the look he gave me when he found out I was 
carrying his brand. It's his territory. He had one 
(Just kidding.  We did have the same camera and lens but I asked him to pose "mean.")

When I jumped up from the bar to photograph someone it was because
I saw this person on the other side of the bar and loved her smile.
And her amazingly present scarf.  

When the rain hit a crescendo, really pounding down,
 I decided to venture out of the safety of the coffee
house and face SXSW outside.
Did I forget to mention that it's been raining for days here?
Well, it has been and we're all damn happy about it even if 
it's mildly inconvenient for the visitors.  You see, we've 
been in an extreme drought for the last 18 months and 
we desperately need rain.  In fact, when I strolled out of the coffee house
into the downpour I thought I saw our governor dancing naked up near the Capitol.
Not sure.  Could have been a trick of the lightning.
Out we go into the elements with Nathan assuring me that our
cameras are weatherproof....yikes.

Downtown Dogs. 

Bernard is sporting a camera cover and an umbrella.
Nathan has gone and decided to ignore the Amazonian-style deluge.
He photographs me photographing Bernard photographing and 
suddenly I feel like I'm in an M.C. Escher photograph.
Away we go.

I lost track of Bernard and Nathan somewhere between Congress and San Jacinto Streets.
I think they got caught in a cross current.  For all I know they're floating out toward 
Lady Bird Lake.
They were good comrades in camera straps.  They will be missed. 
But I was happy and dry in the Austin Convention Center trying to make
sense of all the frenetic activity.
I was confused. I didn't even know who the guys in the 
giant cardboard heads were supposed to be.

Everywhere I turned people were being interviewed.  I'm not sure what they 
were talking about but I'm sure it will someday be as important as Twitter.
Or more so.  And it will have all started here.

There were demo areas all over the first floor.  And at everyone of them
people were staring into laptop screens.  Staring and typing.
I don't know what the VIP Tickets are for but I'm
betting it's something very special and very good.

Talk about getting a big head.  Must be a Nikon D800 Shooter....

 This (just above) pretty much sums up the interactive component of SXSW for me.
People staring at iPhones.  Surrounded by lots of other interesting people.
Who are also staring at their iPhones.  And the messages probably read:
"I'm having dinr.  What are U doing?"

But from what I saw today typing on laptops and staring at iPhone screens is 
sporadically interrupted by the drone of presenters in big, dark rooms talking about
the latest way to "Stay in touch" while Power Point slides 
slip across the screen over their heads.

Stay in touch.
Stay in touch.
Stay in touch.

"How can we monetize that?"

And anywhere you'll find 200K attendees you will find long lines.
A pre-perestroika Soviet citizen would feel right at home.....
At least it was safe and dry.

Still not getting the hang of this one...

We could look at the wall.
Or we could look at a screen shot of the wall.

Or we could look at a cellphone screen shot of a three word Post-it note.

This guy is running sound for a video crew.  At least that's what I deduced.
He's got a microphone with a fuzzy blimp on a pole under that blue plastic and 
he's got one of those "sound guy" waist packs as well.

He is also standing alone and staring at the screen of his cellphone.

These guys are part of a club that roams the streets of random cities.
The club requires that they wear laptop bags.
The code of the club also requires that they wear them across one shoulder.
They are walking down the creepiest part of Sixth St.
And the rain is abating.

Pedi-cab on West Sixth St.  Looking good.  Love the well 
engineered shelter for passengers.
Drag coefficient? 

Darn. I missed the Third Eye Blind concert at the Moody Theater. 
They call it the "Moody Theater" because that's its real name.
The natives call it "Austin City Limits."

Austin City Limits box office doohickey.

1600 is about as far as I'd go with the a77 for perfectly clean files from
Jpegs.  I might risk 3200 in raw.  I'd rather shoot everything under 400.
But that doesn't make it a bad camera.  Just one that's not very good at ultra high 
ISOs.  And that's okay with me as long as it delivers on the low end.
We'll find out about that ASAP.

Pedi-Cab on Lamar Blvd. Just in front of Whole Foods Super-Hyper
Flagship store.  Such a euphoric look for someone in the middle 
of crazy Austin traffic in the rain...

Some hints for the newcomers:

1.  Don't swim in Barton Springs right after a big rainstorm. The run off drives up the fecal coliform 
content of the water, making it unsafe.  Wait a few days.

2.  Don't drive in Westlake Hills. Ever. The natives are ferocious.  And besides, we don't need anymore traffic over here.  Stay downtown.

3.  Don't toss out the sunscreen.  Just because it only hit 45 today doesn't mean we won't be in the sunny 80's tomorrow.

4.  Snarky comment about dressing in black removed.  I realized I was wearing black too...

5.  Try to spend all your money in local bars, restaurants and coffee shops.  We love you even more when we get to keep most of the money in the city limits...

6.  The light levels in the convention center (locus of most SXSW activity) are very low.  You will not need the sunglasses inside.

7.  None of the BBQ is authentic unless you are eating it at the Salt Lick, Artz or maybe Franklin's. Everything else is just cheap meat in spicy ketchup.  Frank just reminded me about Iron Works.  It's good too.  And they have good BBQ ribs at Whole Foods.

8.  All of the Tex-Mex food is authentic unless you are eating it in the restaurant of your hotel or at Taco Bell.  Not all of it is good...but it is authentic.

9.  If you see a really cool guy with gray hair point a Sony a77 digital camera at you this week try to feign a look of inspired brilliance and try to look really, really interesting.

10.  ........So much for Top Ten lists..

So, have a great time while you're here.  You might as well go a little crazy, clean out your 401k and really party in style but when the conference is over you'll probably want to go back to your own town.  I'm sure it's much nicer than Austin.  Have you been to Madison yet?


Alex said...
This comment has been removed by the author.
Alex said...

yeah! Very well stated. reposting
I think the people with the phones are tweeting "havin fun @ sxsw" to their friends back on the coasts.

Ian said...

Thanks for your regular posts to your blog.

The not-sociable connectedness to people who are not with you is amusing. It probably won't go away. I enjoy photography as observation.

Anyway, looking forward to your book on portraiture.


Frank Grygier said...

Iron Works ain't bad BBQ!

Gregg Mack said...

Kirk, that's hillarious! Just be nice to our visitors while they are still here, but once they are gone, let 'em rip!

I especially liked the photo of the Austin City Limits doohickey.

Tony's Vision said...

I love the shot of the scarf girl at the bar. Images like that temp me to get off my butt and photograph people I don't know. And the guys in the "club" - great!

Bold Photography said...

that umbrella was mostly useless in that rain (which was pretty heavy at times).... it has a "wind break" feature designed to keep it from getting turned inside out in a stiff wind --- but all that really did was let rain in.

I'm sure I was saying something important there... but forgot what it was once the camera was turned on me....

I like photo sits... SO much better than a photo walk - and the coffee there really does live up to the billing... it's really, really good....

sey said...

Dear Kirk,

Every day, lately, I've been opening your blog to be confronted by Ben's abs!!!
It has given me MASS (middle-age spread syndrome).
The results are two-fold:
1- to visit the health club and do longer "health" walks.
2- to shoot some colour film, again......just for fun of course, wouldn't dream of doing it seriously.

oh the joys of youth.

kirk tuck said...

Hi Frank. You're right. Iron Works deserves mention. I've edited to add it and also the ribs at Whole Foods. Even though WF is a counterintuitive choice for BBQ.

kirk tuck said...

Love the visitors. They are so.....earnest.

kirk tuck said...

B, there is joy in the sybaritic sipping of wonderful coffee and watching interesting people go by.

Bold Photography said...

It must be the Sony cameras.. but Nathan just looks so much COOLER than I do...

Nathan Black said...

Hey Kirk, so you know, the a-77 weather seals totally took the deluge like a champ. Always great chatting with y'all.

Here are my photos from the day: http://www.nathanblackphotography.com/Photography/SxSW-2012/21886724_6Hc4LL

And Bernard, I'm not cooler than anyone, it is all just a facade.

kirk tuck said...

Good facade, Nathan. Hey, mine survived a bunch of direct splashes as well. Good to hang with all of you guys yesterday.

Clay said...

Check out the Gregory Crewdson movie if you can. The Anti-Tuck, but inspiring.

Bold Photography said...

Nice photos, Nathan!