I ate a piece of quiche Lorraine at 6:30 this morning. It was good. I made the quiche last night, ate it for dinner and decided it was tasty enough and convenient enough for breakfast. My morning coffee was spectacular. But I assumed it would be. I've spent about 35 years perfecting my brewing techniques. And I'm paying a fortune for custom roasted coffee beans.
The mainstay of the photo gear got loaded into the car last night. Lights, stands, backdrop, cart, cables, etc. The only thing I'm not comfortable leaving in the car overnight is the rolling case filled with cameras and lenses. They are the second to last addition to the car in the morning. Just before me. We live in a very, very safe neighborhood but why tempt the fates? Lights are cheap to replace --- cameras less so.
I headed East through my part of town and out onto the freeway system around 7:15. Got to my destination; the Capitol Area Food Bank, about 15 minutes early. But as they say in the service: If you're not early you're late. I found a bit of shade under a small tree in the parking lot just across from the entry and hauled my gear out of the hatch and onto a collapsible cart. Wheeled that over to the door and sat down with my phone to read today's news and to wait for the guys from the ad agency to show.
The doors to the facility opened at 8:00 so I hauled the gear in and then went back to the car to pick up the long roll of white seamless paper. The roll we didn't need to use. The doors to the large conference room we'd be using as a studio space were open so I started setting up the five LED lights and various light modifiers I planned to use. The agency guys arrived around 8:15 and got busy building our subjects: Metro shelves filled with vegetables or fruits. Carefully and artistically arranged.
After I got the lights set up and tested I worked on priming the camera for the day. I was shooting with the Fujifilm 50Sii and the little 35-70mm lens and I'm happy to report that we got through all six hours of shooting on one camera battery. The little Atomos Ninja V we used as a monitor made it through on two batteries but, in its defense, it was on and live all the time. The camera was set to go to sleep if not in use.
The agency guys worked hard to put together 12 subjects. 12 groupings of produce that will form the image content for the truck wraps that are the end target of this assignment.
Around 2 in the afternoon we called it a "wrap" and the agency guys fled to find lunch or whatever. I broke down the set, the lights and the camera gear, packed it away and then loaded it all back into the car. We had a good time shooting. Everyone was in a great mood and the collaboration was rampant, fun, productive.
Before the art director left we pulled an SD card from the camera (I was backing up on second card). He popped the card into his burly laptop and downloaded the uncompressed raw files right then and there. 119 files. Variations. Tweaks to the produce. Spritzed and non-spritzed. He's happy to have choices.
We didn't stop during the shoot for snacks, coffee or craft service. We just plowed through. I was hungry by the time I got back into my neighborhood so I stopped and picked up a tuna sandwich on whole wheat from my favorite sandwich shop; Thunderclouds.
When I pulled into the driveway it was 105°. I decided to have lunch and an iced coffee before heading back out into the inferno to unload all the goodies from the car. It's not as much fun as one might think, the hauling of a couple hundred pounds of gear from the car to the studio. The studio that was blazing hot because I forgot to turn on the air conditioning this morning. The power grid people sent out a request for electricity conservation last night and today. Nobody wants a blackout so I complied as best I could.
Tomorrow's shoot is easy and straight forward. A bunch of detail shots of golfing grips and golfing paraphernalia for the book project I started working on with Jim last Saturday. All in my studio. All against a white background. The same background I didn't have to use today.
Working on all these projects with LED lights. Perfect for slow paced, thoughtful work.
The camera is wonderful. Incredible amounts of dynamic range. Shooting at ISO 160 means no noise anywhere. Shooting at f10 means the images are incredibly sharp. Of course, being anchored on a tripod makes a big difference as well.
The priority tomorrow is to make it to the first two swim practices. One for tomorrow and a second one to make up for today. It's kinda fun to be almost 68 and still able to keep up with the kids at the ad agency. Not in the pool. They're no competition there. But on the job. I guess it's all about not wanting to slow down.
We're still writing mostly about photography here. Photography that's been a daily practice for about 35 years. I write about it because I actually do it and love it. Hands on.
Grab a camera and head out to shoot. Or not. It's up to you.
Camera battery on the charger, now heading out to Baldinucci's to grab a great pizza. B. is home. Pizza on Thursday is a long standing tradition. We'll eat something healthier tomorrow....






































