Life is an iterative process. Every time you do something you build on your previous efforts, and writing books is no exception. When I wrote my first book, Minimalist Lighting etc. I was nervous and over thought the process. The book was well received but the emotional cost was outsized compared to the enjoyment of the process.
The second book seemed to sing along for me as I discovered my pace and really got into the subject.
But the third book, the one above, captivated my interest in a uniquely different way. In a sense it's a retrospective of my career in the field. Not through the photographs, in the sense of a retrospective show but rather, as a retrospective collections of thoughts and theories that have made me, if not successful, then at least ten steps ahead of my creditors while doing the one job that I've loved more than any other.
Like most I have the subconscious conviction that I am an artist first and a business man as a far second. Business practice out of necessity rather than a warm embrace of capitalism. Doubtless, with good therapy early on, I could have changed my views about the relative importance of the business end and perhaps made much more money. Or at least as much money but in a much easier way.
But the book distills all of the things that worked and continue to work into a wonderful melange that speaks to the old saying, "Hindsight is 20/20". I hope this book is one that will have readers saying, "I wish I'd had this resource when I was first starting out."
Rather than stroke my own ego I have peppered the book with gorgeous photos from incredible professionals like architecture expert, Paul Bardagjy, Advertising and editorial superstar, Will Van Overbeek, and the most amazing photographer I've met in my career, Wyatt McSpadden. (Wyatt's new book, Texas Barbeque, is nothing short of fine art---in every sense. From the images to the graphic design).
If you know someone who is struggling to make a career in commercial photography work I hope you'll think about recommending my book to them. It goes on sale the first of September but it is available for pre-order right now at Amazon.com.
And now, back to our regularly scheduled blogging........
