Here's good philosophy for your business. For any business

http://sethgodin.typepad.com/seths_blog/2012/08/the-race-to-the-bottom.html

I don't always agree with Seth Godin but this one is absolutely right on the money.

Below: An unrelated image just for fun...

This image was shot at used book store that no longer exists. It was taken with the first camera I ever bought for myself: A Canon Canonet QL 17. I may trade a lot of gear but I still have that camera from 1975.

randomized input.

So much cooler than mulch.

I had several meetings downtown today and while I was walking between them I came across some interesting landscaping. Instead of the usual crushed granite or cedar mulch this particular condo project used color glass in their garden beds. It looked very cool. I whipped the Sony Nex 7 up to my eye and shot a few frames to share. When I got back home and looked at the files I realized just how much detail there is a nice, 24 meg file.  A lot. I've been using the 7 as my walking around camera for several weeks now and I've yet to find a real downside to the machine. I even like the kit lens. I think I am the only Sony owner who does.

Oh Deer.

Ben's cross country team is practicing earlier this week.  He has to be at Barton Springs Pool by 6:30 am and since I am his permanently dedicated driver I also had to be there at 6:30. After I dropped him off I came back home to grab a towel for swim practice. My workout at the pool, half way between the house and Barton Springs, doesn't get started until 7 am. When I came back out of the house my front yard was full of deer. Again. Since I had my camera around my neck I pulled it up to my eye and shot a few frames. If we go back into recession it's good to know that we've got a convenient source of protein just outside the front door. Last week there were nine in the front yard.

A relic of yesteryear. Katz's Deli and Momo's.

On my way back from my last meeting to my car I walked by the old Katz's Deli building. For about 20 years Marc Katz ran a 24 hour deli/restaurant that was a "one of a kind" in Austin. Right on West Sixth St.  He also had a night club upstairs. The yellow taxi was a defacto sign. The whole operation was a victim of the recession. 7 and the kit lens. Nice "Sony" color.

I want a truck like this...

I think it would be kinda cool to take photography and video back to their blue collar roots and have an old truck like this one that we drive around from assignment to assignment. I'd have shelves with gear on one side and a work station with a laptop and a big monitor on the other.  We drive into the parking lot at some giant, international client's headquarters, load up a cart and go in to shoot headshots or products.  Then we'd come back out and put the gear in the truck. I'd sit at the workstation and work on the files and we'd deliver them before we left the parking lot. Kind of like an electrician or a plumber.  And we'd get paid like electricians and plumbers as well, big bucks, on the barrelhead. Of course we'd take credit cards, and checks, and cash. I wonder if the tacos are any good...

Finally, someone is wrapping the busses. It's about time.

For decades the buses in Austin have been boring white. No ads, no fun treatments. Now, at least we have some color and pizzazz. Of course, this being Texas, the bus is still 95% empty but now you really can't tell because the wraps make it harder to look inside. I would ride the bus but it's about twice as quick to ride a bike from my place. A governmental official once did the math and calculated that if we took the budget for the Metropolitan Transit Authority we could buy every bus rider a brand new SUV and all the gas they'd ever need. Interesting math. We're about five years from choking to death on downtown traffic but that's what it will eventually take to get Texans and Austinites to come to grips with the need for good public transportation. The Europeans coming for the Formula One (corporate welfare/giveaway) race in November will be shocked when they discover that they'll need a rental car or taxi to go anywhere. Especially to the big race. The above image is a quick snap shot from the 7.

A "daring" take on a cheese Kolache.

I did not have my beta iPhone 5 with me this morning so I shot my pastry with my Nex 7. What a meaningless shot. But it reminds me how good a cheese kolache is when paired with a covering of tiny chocolate bits. The Nex 7 kit lens focuses surprisingly close. I got this one at Whole Food so it must be healthy and organic.  Not quite vegan.

I know this is a crappy post but it's been a long day with lots of time spent doing post production of food images at the computer. I retouched 48 images today. That's a lot. I worked on creating "good head" for beers, nice ice cubes for mixed drinks, real, red tomatos for burgers, sharp and fresh looking sushi and augmented juicy-ness for a one pound pork shank.  And I finished them all off with a quick trip through the structure feature in SnapSeed. Yes. I'll try to do better tomorrow....

Refunds will be going out soon...

Calamari with Jalapeño Slices.

Shooting food is fun. Like doing a puzzle. A puzzle that falls apart after five or ten minutes.

lighting: Elinchrom Monolight with small beauty dish through two 4x4 foot Chimera diffusion (one stop) panels (side by side) on the left side. Elinchrom Monolight in a 2 by 3 foot softbox from the back of the set. Westcott FastFlags reflector panel as a passive fill to the right of the set.

camera: Sony a77 with 85mm f2.8 DT lens. 

Calamari: Devoured by photographer, assistant and art director after shooting.

See a collection of my food shots here: http://www.kirktuck.com/site/Food.html#grid

OMG. I saw this video at The Online Photographer and it summed up everything I think about smart phones. Really.

Copyright 2012 Adam Sacks.

Staying Flexible. Being successful.

Belinda sorting through Kodachrome Slides.

Life, work, gear, the economy, what you thought you knew...it changes all the time. Photographers have been living through some big changes since 2001 and it's been a painful transition for most of us who've been in the business the longest. Why? Because we got used to doing things in a certain way and the rate of change seemed nearly static for such a long time. Along with digitalization came accelerated change in three or four directions at once. Good clients who refused to learn web design and all things digital just kinda went away. For good. And that was sad because a lot of them really knew their way around print design and pure design. A lot of job categories like corporate event photography shifted more and more to video coverage or in-house documentation and away from a lucrative still photo assignment. A lot of corporate media buys went to the web and web only jobs don't always command the rates (or some of the skills) that print did.

But we've always had only a handful of choices when confronted with the oncoming locomotive of change. We could exit the market. We could try to "niche" the market or we can accept that things are going to constantly change and we have the choice of diving in and learning to glide along the new path. Or sit around on the old tracks and wait to get hit by the train.

There's power in flexibility. I know because my business has gone through an amazing gamut of change over the last ten years. I've gone from travelling several weeks out of the month, doing corporate events in crazy places, to doing more and more local work. I've written five books about photography. I've done a small share of the dreaded workshop circuit. I've changed my tools, my marketing, my attitude and my point of view and my expectations. And the one thing I'm certain of is that I'm not certain about much.

Swimmers can be as wonky about factoids as the palest IT guy can be wonky about software systems. We talk a lot about technique and we read about trends. One big trend in swimming is to put more time and effort into optimizing your kick in freestyle and butterfly.  And there are two kinds of kickers: Good kickers and bad, inefficient kickers.

The thing that separates the two types? Ankle flexibility, lower back flexibility and overall flexibility.  A swimmer with flexible ankles gets power from both his downkick and his upkick.  A less flexible swimmer uses more energy and more oxygen to go a lot slower.  The slow swimmer/kicker is fighting his own inflexibility.  And you could see it in the underwater shots at the Olympics.  Those amazing dolphin kicks of the walls. You could see Michael Phelp's shoulder flexibility as he stretched out his arms on the starting blocks.  The new mantra for aging swimmers? More yoga.

Lately I've been stressing to my audience, here at the VSL, that we get a lot of misinformation from the photo forums scattered across the web, especially when it comes to the profession of photography. People tend to parrot the wisdom they've heard from a generation of stars who made their names and their careers in the days before digital. The days of slow change. But it's old information. It's based on a time before so many twists and turns. It's a map from the days before we built the new roads.  And it makes me angry to read pronouncements about "the way" professionals do just about anything. As though there is a "best practices" manual for creativity...

Here's my advice for the kinderdigi who read the forums to learn what they can. Read the technical stuff, the nuts and bolts of actually shooting and then try it out for yourself. Prove the concept before you blindly accept it.  But understand that a lot of old pros have tons of great technical information about lighting, etc. that will be very, very valuable for you. You'll have to adapt it to your vision and your way of seeing the world in front of your camera.  But stop short of blindly taking advice about how we (used to) bill, buy gear, market, value work, etc. unless you carefully vet the information and test it in your own markets.

Just because someone coasted into the middle of the decade on pure momentum doesn't mean that they have the magic sauce going forward.  No one really knows.  We know that you have to market but we're not sure how.  We know that you need to keep growing your style but unless you're busy inventing one you have no idea what will be next.

I remember sitting at a professional association meeting just six years ago. I suggested that commercial and advertising (not retail) photographers accept credit cards (the second hardest thing in professional photography is to get paid in a reasonable amount of time) and the old guard snickered and told the crowd that real professionals would never do that and real clients would never pay that way. I had been demanding payment from Dell and Motorola via credit card since the late 1990's....  Now it's becoming common practice.  Had I listened to advice like that in the 1990's I would have spent another decade waiting those 30, 60, 90 days for payment from Fortune 100 companies and then hearing, "You'll have to start the billing process over again, we lost your paperwork..."

It's up to every generation of photographers to create their own path. I can only suggest that you start with our best practices and build on them because we can't see things from the same point of view that your generation has. Use the stuff that works for you but be ready to re-invent new pathways to success. It's really all about staying flexible. Now, if only there was Yoga for Photo Businesses....

Here are the rules: There are no rules.

My advice to my generation and other who've started to become inflexible. Stretch like hell.  Take risks. Try new stuff. Don't rely on old wisdom. And never give up. If you're not having fun you need to make it fun or find something you like doing better.

Make the process of re-invention your mantra and never say, "the traditional way to...."

Buying habits are different for amateurs and professionals? Total bullshit.

One of the wealthiest men in my circle of friends is so thrifty that he only allows himself to go out and buy coffee at a coffee shop one day a week. A bunch of us meet to socialize and the lure of the social network outweighs his aversion to spending any money whatsoever.  When he joins us he gets a medium sized coffee. He has an affinity card (free for the sign up) at the coffee house and it buys him a refill for free. When we're all getting ready to leave he gets his refill. This is not to drink on the way home. He explained it to me once. He puts the cup of coffee in the refrigerator at his house and then, the next morning he microwaves his free refill and enjoys his "free" cup of coffee.

If he were a photographer he would buy one camera and one camera only.  That camera would be so carefully researched it would make Phd. candidates flinch. He would use it till the leatherette peeled off, the screen darkened, and the buttons were no longer usable. And, yes, he would maximize his initial investment until it was no longer possible to use the camera.

And then I have friends who have modest jobs but they spend their money with pleasure. They take vacations and splurge on fun stuff. They have hobbies and they buy books instead of ordering everything for free at the library.  They'll buy another cup of (fresh) coffee the next day.  They enjoy the things that spending money can buy them. 

If they were photographers they'd change gear when they saw real advantages from new product introductions.  Things that would make their jobs easier or, the files better. They wouldn't be focused on the gear, especially, but they would be cognizant of how innovation could bring them pleasure.  

Finally I have a group of friends who have to have the best of everything. If they vacation they do it in St. Moritz instead of Durango. They drive just the right car, own just the right automatic watch and eat in the restaurants of the minute.

If they were photographers they'd be lining up to pre-order the best of everything.  The newest Leica M10, the Fuji X1 Pro type 2 and whatever cool Canon or Nikon body was "of the moment."  And just as they have a Range Rover to drive to workout and an M6 to drive to the office they would have the "walkabout" camera system (Nex or M4:3) as well as the full bore, big dog system. If they were really into photography they'd also have the cool medium format system of the day as well.

But these are not photographer specific types, these are people types and they exist on some inexact curve from thriftiest to most indulgent.  The profession of photography is made up of all kinds of people.  There is no one successful type that dominates our industry.  There is no single set of buying habits that signals the highest probability of success.

One professional photographer I know here in town is so cheap he's probably still using the Nikon D1x he bought when he first started to dip his toes into digital photography.  He does okay in business.  There's another professional photographer who always has the latest of everything and the best. He's into medium format for his work, and the latest Canon, with all the lenses relevant to his business, and he dabbles in smaller camera systems as well.  Hell, he's even into film Leicas and Hasselblads (it's not me, honest) but even though he outspends the first photographer by a wide, wide margin when it comes to gear he is also at the top of his game and is the busiest and highest paid photographer in our affluent market. As a percentage of income his gear acquisitions are not out of line with anyone else's.  He just has more to spend.  It's like the tax argument with Mitt Romney:  He's only paying 13% but he's paying more in sheer volume than the other 99%.

Lately, when I read a forum response about my own "reckless spending" and fickle buying  nature, when it comes to equipment, some self proclaimed "old sage" will chime in and mention that "the real professional photographers would never rashly buy equipment." As if to dismiss my professional relevance and tenure with his specious pronouncement.  He always goes on to say, "They buy the best stuff out there and use it for a long, long time."  This tells me that the poster has no sample group of photographers large enough to make any kind of statistically relevant observation of fact, and also that he may live in a severely depressed market where every family and business must make due with what's at hand instead of upgrading.

There is no statistically sound basis for understanding the spending models of different working photographers. There are some with huge trust funds who can buy whatever they want.  Some are optimistic about their chances of success and so are willing to take risks to buy the ever evolving tools they see as necessary.  Some are aging out of the profession and are reticent to buy stuff that won't give them some sort of quick and guaranteed return.  Some feel trapped in the profession and are looking for a way out.  To them the easy money is gone and it doesn't make sense to throw good money after bad.

Gear has gotten cheap for some photographers. You can buy so many really great cameras for under $2,000 dollars.  Lenses hold their relative value which means changing camera systems isn't so onerous. Former president Reagan re-wrote the tax laws so professionals can write off, in the year of purchase, large amounts of equipment (ACRS). Some states have sales tax breaks for gear that you use in the creation of images for resale.  The old, film age accounting rules no longer apply.  The adherence to the old rules might actually be a hinderance for creative workers who use tools to their maximum effect and then evolve into the next tool. There is an advantage to being the first adopter of a trend or style... Who could have guessed that video in still cameras would become so good so soon? If you shoot a lot of video upgrading to a camera system with EVF's might make all the economic sense in the world. If you got a travel assignment with no budgets for assistants you might consider dragging around a huge roller full of big, heavy Nikon professional stuff but, if the subject matter allows it, you might also find it a smart investment (even for one extended job) to buy a much smaller and lighter micro four thirds system (Olympus OMD?  Sony Nex?) and save your shoulders, back and luggage overage charges. For most applications the files may be just right.

The logic that a photographer buys and holds is a logic based on a time when most equipment was carried around by assistants, used with lots of lights and didn't change much from year to year.  That logic is upside down now. Absolutely upside down. We're almost at the point where it makes more sense to buy and use your gear for the big job at hand, sell it and then choose different gear for the next, different style job. Matching your gear to the project.  Or to rent specialty gear as needed and keep personal systems small and cheap enough so that you can turn direction in heartbeat.

When  someone tells you, "That's the way professional photographers do it." Take their statement with a big grain of salt because every professional is different and follows their own patterns of acquisition for pleasure and for business. I can pretty much tell you this, the photographer who rarely changes equipment has either lost their pleasure for the business or is so involved in what they shoot that any upgrade is just meaningless.  In the first camp are the gruff old cusses who wear the khaki vests and talk about "how we used to do it in the old days."  The second camp is filled (sparsely) with artists who found their tools and can't imagine using anything else.  Then there's this giant Bell Curve in the middle. And for the reading impaired........"That's just my personal opinion."

I might tell you (out of generational spite) that no professional would ever use the LCD screen of a camera to compose and shoot with. That an OVF or EVF was mandatory "pro gear." But I would be wrong and at a disadvantage because of my reticence to use a tool in the way that thousands of younger photographers (and their clients) are comfortable with every day. When reading the forums be sure to put your bullshit detector on high. Not everything you read on the web came straight from the keyboard of an infallible genius.....

Added today (August 20th): Think that pro gear is what you really need to do great work?

Read what Michael Reichman found out: http://www.luminous-landscape.com/reviews/kidding.shtml

I'm having fun throwing galleries together on 500px

Untitled by Kirk Tuck

I've been using 500px as a service to build custom web galleries for various clients.  I can put together a gallery in a short time and share it with customers in certain market segments. When they go to the link they see the gallery.  I can also send them to the overall page.  Then they can see all the galleries I've created.

The more avenues to a client one can create the more roads lead back to you.

http://kirktuck.500px.com/#/0

So people have "suggested" that I update my regular website. I'll get around to it. But I'd rather have fun creating lots of little websites all over the place and share specific stuff with specific people.  Next up I'm experimenting with website building on Wix.com.