I don't know how it is in other cities because I've lived in Austin for so long but it's the people who live outside the mainstream paradigm that give our city its sparkle, its life.
Several years ago Zachary Scott Theater put on a play by David Steakley called, Keeping Austin Weird. It was a celebration of the many people who make Austin such a livable city. Musicians, politicians like the late, Ann Richards, the family that paints their front yard like a giant Twister game mat, the cross dressers and tower builders and Elvis impersonators.
To give a face to the project I went around town and shot images of notable Austin human landmarks. One of them was Danny Young who was known as the "Mayor of South Austin".
He held court at his Tex Mex restaurant in the heart of South Austin (epicenter for Austin's counter cultural spirit and home of the Austin music scene).
I intended to light Danny the way I'd been lighting everyone else for this project: one big soft box, a few lights for the background, etc. But when I walked in he was sitting in a booth next to a window. It was overcast outside by the light was gorgeous as it came through the window.
I sat down opposite him and we talked for a bit. We did the "who do you know that I know game", we talked about how cool Austin was in the late 60's and early 70's. We talked about Tex-Mex food and restaurants. I could have listened for hours.
Finally, I pulled out my camera. I was carrying around a Kodak SLR/n and an 85mm 1.8 Nikon lens. We joked and shot and shot and joked and then shot some more. It was a "minimalist" shoot for me. I usually shoot a couple hundred frames during the course of a session but Danny had me alternately in stitches and tears and I only managed to get 25 or 30 frames that weren't ruined by my laughter.
When I edited I didn't have moment of hesitation....this was the frame. I captured his warmth and his joy.
I heard that Danny passed away last year and I was sad. It was like some foundation of Austin crumbled a bit. The old energy of the city lost some voltage. But I was glad that my career as a photographer gifted me with an introduction to Danny Young.
And it's a constant reminder to me of the transient nature of the universe. And maybe a wake up call to be less conformist and get on with the job of living life on my own terms.
I remember a quote from the Tao that Danny mentioned, "If you look to others for approval they will control you." Something all artists should acknowledge.
Don't shoot for the club, or the client or the approval of a forum. Shoot because your own spirit moves you to do so. Do your job and move on. The accolades will come on their own.
Saturday, August 22, 2009
Keeping Austin Wonderful.
Labels:
85mm lens,
Danny Young,
Kodak digital,
South Austin,
spirit.
Wednesday, August 12, 2009
Seven Days in the Life of an Eccentric Photographer.

Photographer's Kid
Somehow this got deleted and I had a few requests to repost it. Here goes.
If you've read my blog over time you'll realize that I can be somewhat imprecise. So, in fact, my seven days covers eight days. I decided to write this because everywhere I go there seem to be misperceptions about the way we work. Professional photographers out there will probably shake their heads and tell you that their experience is totally different but that's the whole nature of the business!
Last Thurs. morning I got up at 6:30 and tossed my camera bag into my Honda Element which was already filled with lighting gear and other fun stuff I wanted to use in demonstrations at the Creative Photographic Retreat where I would be teaching for three days. Being a former Boy Scout I hew to the motto, "Be Prepared" and brought my own LCD projector, just in case.
My first stop was the Rollingwood Pool where, at 7am, I joined my rowdy band of masters swimmers and pushed my way through a swimming workout of around 3200 yards. Next stop: Starbucks. Venti half caff drip coffee and a scone. Then onto the freeway pointed at Dallas.
Checking into the Marriott in the early afternoon and learned that the person who would teach the basics course (engineered to get newbies up to speed on basics) was delayed. Could I teach and impromtu one hour course on camera basics? You bet. The conference started with a welcoming reception and then all the instructors had a dinner together at the hotel.
I was, at 53, the oldest instructor by far. While the rest of the crew went out on the town at night I headed to my room to spend a few hours writing book #5.
Up in the morning Friday for breakfast and a brisk run thru the maze of tall Dallas office buildings. My first class started at 11:00 am and ended at 12:30 pm. The second class was from 3:30 pm to 5:00 pm. If you've ever taught a typical photo workshop (my subject was "using your flash off camera:) you probably know this drill: You finish up your curriculum and then you ask for questions about ten minutes before the end of the class. One or two people raise their hands and we muddle through a few general questions. Then the class is over and nearly half the class line up to ask you their questions individually. And it's usually a variation of the same question. Too shy to ask questions in front of the crowd I guess.
Saturday is basically a repeat of Friday with two more class sections. On the last day, after the formal classes everyone heads outside to try out what they learned and ask questions of the instructors. We spend a couple hours helping implement newly found skills. And then there is a closing ceremony with great door prizes from Canon, Tamron and others. The Canon guys were so nice that I felt like I should keep my little olympus cameras out of sight.
Once the official program was over the instructors had one last dinner together and then, around 10 pm headed to the lobby bar to compare professional notes and share our backgrounds and talk about marketing. That wrapped up at two in the morning. Even our choice of beverages was so diverse it was funny. From Shirley Temples to Champagne. The photographers were mostly baby, wedding, expecting and family portrait professionals. I was the sole advertising/corporate shooter.
Up the next morning and back on the road to Austin. Lunch with the family and then pre-planning for the next week. I shot through most of the week for the Central Texas Regional Mobility Authority annual report. I needed to pack a range of stuff. I'd be shooting outside for the most part. I packed a bag with two Olympus e520's, 11-22mm lens, 14-54mm lens, and a wild 70-300mm lens which, in 35mm speak, is the equivalent of a 140-600mm lens. Brought along polarizing filters for all of them.
I also charged batteries and composed e-mails for all the clients who needed information during the week. I also dropped by the bank night drop to deposit some checks that had piled up over the week.
Monday. Driving up and down the tollways looking for soaring flyovers and curving overpasses with cool skies behind. The heat topped out at 104 and the car thermometer read 125 on the pavement. I was usually standing on the pavement to set up and take the photos. (Newsflash, e520's tend to underexpose by about 2/3rds of a stop).
Home at the end of the day to answer e-mails and phone calls while downloading files into Lightroom, making general corrections, and outputting the images as small jpegs. After dinner with the family the files get uploaded to a Smugmug gallery and I send a link to the client and the agency. Finally, before I put the memory cards back in the camera bag I copy the folders with the originals and the little Smuggie files to two other hard drives.
I swim in the morning and then check in with the client. We go out and shoot again. This time I take Ben along as an assistant. He's 13 but he's good to hang with. He's kind and indulgent with his father. We get lime green safety vests with orange stripes so we're visible if we pull off the road to shoot from overpasses. We park at an overpass that the client has on the shot list and start shooting the intersection just below. In minutes a black, stealth police cruiser with lights flashing pulls in behind the old Element and two police officers dressed in tactical black hop out of the car looking ominous.
We spend a few minutes chatting and I finally pull the name of the highway authority out. Seems the roads are privately managed and the police are paid from the authority to patrol. They give me the nod of approval and warn me not to break any traffic laws. Warm and fuzzy moment. Ben and I discuss the role of law enforcement. I let him know that a 50 year old with a clip board, a safety vest, a hard hat and a walkie talkie could probably get away with just about anything. He makes a mental note.
The rest of the day is a scavenger hunt for interesting angles and interesting clouds.
Weds. is a repeat performance but this time we bring along a bag of lights and a new lens. The lens is the Olympus 35-100mm f2 zoom. Weighs four pounds and I'm loving the image quality. It seems very humorous to me to put a $2500 lens on a $350 body but there you go.....
The lights are for the interior "high tech" shots where we go into the server rooms to make exciting abstractions of wires and switches and lots and lots of Dell computers and servers. Ben and I get to use the Flash Waves radio triggers. I also use two of the Vivitar Series One Olympus dedicated flashes. Here's why: They have built in slaves and when you set the slaves the camera defaults to manual. You set the power level you want. The slave switch also disables the power saver settings. The Flash Wave triggered a Metz flash which then triggered the two Vivitars. Everything was set up into small umbrellas. Ben got the whole thing really quickly.
I brought along the 35-100 f2 for a very specific reason. We needed to shoot down from a bridge or gantry and include the cameras that clock the cars and read their toll tags. The cameras are about ten feet below us and we are behind a strong wire mesh that can't be removed. I'm banking on 100mm at f2 to give us a shallow enough depth of field to basically make the mesh disappear. For the most part it works. We scout some more stuff and when the thunderheads move in we call it a day and head back home to the studio. Unload, download, reload, recharge, back-up, make galleries, return phone calls and e-mails. Every day starts at 6:30 and every day seems to end around 8 pm.
This day had extra, added stuff. A dinner party at a friend's house. I wrapped a bit early, bought a nice Bordeaux on the way home and we spent the evening catching up with six other families we know well.
I talked about my current project and I wore my safety vest to the house for a bit of fun.
Remember, we're not shooting cute models or striking portraits. We're shooting roadways and technology. But I love it for three reasons: 1. I'm good at it and the client likes the work, 2. I get well paid for the work, 3. It's the hard or what are thought to be "unglamorous" subjects that let pro's show off what they can do with the most common clay. Anyone can shoot an interesting image of a beautiful young girl in an exotic locale. Let's see what you can do with asphalt. Lots of asphalt.
I change directions on Thurs. take a break from the roadways and we photograph five different executives from Dell in our studio. It's really the first formal outing for the 35-100 and I'm overjoyed with the look and the ease with which it works when mounted on a stout tripod. The lighting is Profoto power packs and heads. Main light is a 60 inch Softlighter umbrella diffused with an extra layer of white silk.
Then in the early afternoon we do a few group shots of more Dell execs followed by a magazine cover shoot for yet another Dell exec. Then Ellis Vener showed up from Atlanta and we talked tech. (Ellis is the technical writer for Professional Photographer Magazine and a damn good photographer. He knows more about the technical end of imaging than just about anyone around). After a good catching up session it was back to........you guessed it......downloading, uploading and gallery making. Never stops. This time it was for the Dell people. The Oly cameras are great with flesh tone. Probably should have shot the whole thing with an e-1 but I was tired and wanted to go with the sure bet. (You never know when you are going to need the bigger file size).
Today was clean up day. Or it should have been. There was an early client meeting (after the swim) to go over the week's shooting and to plan some of next week's shots. Then a coffee with a photographer who just moved into town and wanted a little guidance (asking my advice? Optimist!) followed by a lunch with one of my favorite photographers, Will Van Overbeek. His advertising work is incredible.
By the time I got to the studio I was wiped out but, you know, you need to get your billing out as quick as you can while everything is fresh in your mind. Nap on the couch? Not until I book a model for some personal, portfolio work on Sunday. And another assistant for monday's highway shoot. Mailed out checks. Checked e-mails.
Doesn't sound very glamorous, does it? Sounds more like work. Like everybody else's job. Yeah? Well, I conjecture that for every photographer out there shooting fashion or glamor and getting paid for it there are like, ten thousand of us working stiffs who are shooting interchanges, asphalt, products and executives day after day. It's a long way from those dreams of shooting art that we all had back at the university decades ago. Unless you allow yourself to make each project your art.
But believe me, after the year we've just collectively lived through I am thrilled to be working on good, paying projects. And working with new toys. And making art out of monolithic concrete and gently curving overpasses. Modern Stonehenge. Just wanted to share my typical week. Hope yours rocked.
Kirk
Upcoming stuff: My third book is coming out at the end of August. It's entitled, The Commercial Photographer's Handbook. It's not anything like my first two books. It's all about the business and marketing part of being a photographer. It's highly opinionated. It doesn't agree that "information wants to be free". If you are contemplating a career in photography it de-mystifies the business and tells you how to get rolling. You'll like it. Maybe. Some people don't like anything but you're not like that........
More as we get closer. KT
My book on the business of photography is available for pre-order at Amazon. I like it.

The second book seemed to sing along for me as I discovered my pace and really got into the subject.
But the third book, the one above, captivated my interest in a uniquely different way. In a sense it's a retrospective of my career in the field. Not through the photographs, in the sense of a retrospective show but rather, as a retrospective collections of thoughts and theories that have made me, if not successful, then at least ten steps ahead of my creditors while doing the one job that I've loved more than any other.
Like most I have the subconscious conviction that I am an artist first and a business man as a far second. Business practice out of necessity rather than a warm embrace of capitalism. Doubtless, with good therapy early on, I could have changed my views about the relative importance of the business end and perhaps made much more money. Or at least as much money but in a much easier way.
But the book distills all of the things that worked and continue to work into a wonderful melange that speaks to the old saying, "Hindsight is 20/20". I hope this book is one that will have readers saying, "I wish I'd had this resource when I was first starting out."
Rather than stroke my own ego I have peppered the book with gorgeous photos from incredible professionals like architecture expert, Paul Bardagjy, Advertising and editorial superstar, Will Van Overbeek, and the most amazing photographer I've met in my career, Wyatt McSpadden. (Wyatt's new book, Texas Barbeque, is nothing short of fine art---in every sense. From the images to the graphic design).
If you know someone who is struggling to make a career in commercial photography work I hope you'll think about recommending my book to them. It goes on sale the first of September but it is available for pre-order right now at Amazon.com.
And now, back to our regularly scheduled blogging........
Examining Modern Mythologies about Camera Equipment. Part One. Intro.











I remember the real moment that digital camera lust sunk its teeth into my hide. I was shooting with a Nikon D70s and Nikon announced the D200. The math major that lives in part of my brain started making impassioned noises about the clearly superior resolution that I could obviously expect if only I had the courage to upgrade (spend more money) on my stuff. Then when my D200 started back focusing and had to be sent in to repair the little math voice convinced me that the D2x was a superior solution and I should rush out and get one of those "for the sake of" my clients. And of course I did.
Recently the siren call of the D700 reached my unwaxed ears and my math major segment teamed up with my science guy (who lurks around in my brain with that guy who knows "everything") and bullied me into believing that full frame finders and clean files at 3200 were the final keys to the holy grail of photography. And I plunged headlong into the full frame abyss. But it didn't make a damn bit of difference in my photography.
That's when English major/Art student guy came to the front of my brain to play "bombastic, chaotic change" tunes with my photographic obsessions. "Purge it all!!!!" he screamed, and I did. And when the last gleaming Nikon lens and the last hallowed body left the studio and was consigned to someone else's tender care I breathed a sigh of relief and wrote about it in a blog.
When people found out that I bought some Olympus gear to replace the gear I no longer wanted they got the underlying message all wrong. They thought I was saying that Olympus trumped Nikon for some obscure matrix of reasons and that I was into the discovery of some new equipment paradigm. Nothing could be further from the truth. On paper the Nikon bodies trump the Olympus cameras at almost every turn. Sharper files. Better noise characteristics. Faster processing. More bit depth. Greater lens selection. etc.
But the silly truth is that none of these are especially cogent anymore. We've hit a spot that's analogous to the car market. You could buy a Lexus, a Honda, a Toyota, a Buick, a Ford or a BMW and all of them will commute to and from work quite well. All of them will easily go the speed limit. All of them will easily go much faster than you will ever need. And they will do it with nearly equal levels of quality and efficiency. Choosing is now mostly a matter of budget and taste. One way or another you'll get from north Austin to South Austin on Loop One at the same 15-30 MPH (during our famous rush hours). And you'll arrive at your destination at about the same time.
I think we're there with cameras. Most applications for images are going to the web. File sizes are small. Bit depth is small. The only important metric/function anymore is the vision of the person behind the viewfinder. The vision they bring to the table. We did perfectly wonderful portraits with Nikon D100's. We did perfectly wonderful sports shots with Canon 1D's and Nikon D2H's that sported all of four megapixels.
Well, I could talk about this on and on but for me the proof is in the pudding that I make. With no great inventory of cameras ( I have the following Olympus cameras: e30 ($900, 12 megs.), e520 ($350, 10 megs.), and the e1 (currently $350 and 4.9 megs). I like the cameras and used them recently to do manmade landscape photographs for a road authority. At the sizes the images will be used the images from all three cameras are pretty much identical. The two cheaper cameras have the best feel. The colors and exposures from all three are just fine (I still shoot in manual for all my jobs).
So I'm happy to have the equipment I do for the jobs that I take. But do I really even need these cameras?
I started thinking about it in earnest and the opportunity came up to buy an older Olympus camera for $150. I wrote a check (how last century is that?) and I became the proud owner of an e300. It was the second e series camera that Olympus made. It's claim to fame is the 8 megapixel Kodak chip. Otherwise there is not much to recommend the body. But it is endearing in a very dorky way (a nod to the engineer that's burrowing into one of my cerebral lodes ) with it's squat and wide design and it's sideways mirror movement.
I put on a 25mm lens and spent the day shooting with the camera. I was stunned to find out that the color, contrast and indeed, even the sharpness of the files was much more pleasing to me than the files from all my other cameras. All the images I've included here come from that camera and shooting for just a few hours. I am smitten. The age and purchase price, coupled with the stellar performance totally repudiates the vicious amounts of money I spent previously in keeping up with every stumble forward by the camera industry. If you print to moderate sizes you will have gained precious little in the obsessive replacement of model after model since 2004.
I'm certain that a small handful of photographers can make good and compelling arguments for more pixels and better noise performance. But let's be frank and understand that they are specialists and that for the great majority of us who print 12x18 inches, at a maximum, the benefits of ownership are far outweighed by the reality of our craft capabilities and our chosen output.
All of the images here are from the e300. I curse myself for writing this as it may cause a run on the used inventories of this camera. Anyway. The images above work for me. Your mileage may vary. And again, I'm not suggesting that you liquidate whatever system you have to buy something else. I'm just suggesting that we've reached a point where, perhaps, the next upgrade that comes down the pike is anything but crucial.
I've downsized the images for the web but if you click on them you'll be able to see them at 1500 pixels. I'll continue this exploration. I have a commissioned portrait to do tomorrow so let's see how the $150 body handles studio strobes and flesh tones. Till then, stay cool.
Friday, July 31, 2009
Once in a While I get to Shoot Cute People.

This is how we'd do it. My rep would call me and throw out dates. We'd narrow it all down and decide. Then the client would go to the talent agencies in Dallas and cast "real people" as models for our shooting. We'd all hop on a charter and head down to the islands. Usually three model couples, a client representative, an agency representative, a make up person, a production assistant, my assistant and a gofer for the client. We'd hit the ground running and try to get as many set ups as we could in a seven day period.
One the evening before our last day in Jamaica we'd taken a break to savor a mixed drink and the sunset (we'd shoot the evening cabaret in an hour or so). That's when I looked up from the bar and saw our model walking along the beach, suffused by "magic hour" light and looking incredible. I grabbed the camera off my shoulder (I'm never without a camera---even if it looks dorky) snapped four frames and then the light changed. She found her boy friend and the serene look vanished. The moment was past. But I've always loved the image.
If you put down your camera you may miss the one unscripted moment that defines your idea of "vacation in paradise."
Labels:
advertising,
beach,
bikini model,
jamaica,
magic hour,
mixed drinks,
montego bay,
Nevis,
photography,
St. Kitts,
vacation
Sunday, July 26, 2009
General Observations about Camera Equipment and the enjoyment of photography



The first three images above are swimmers from our little neighborhood pool swim team, the Rollingwood Waves. I've been the defacto team photographer for the better part of nine years because that's how long my son, Ben has been on the team. This summer I made a conscious decision to shoot the whole season with an old Olympus e1 and some older lenses. That's what pushed me into the squishy repudiation of state of the art. Here's why: I was getting so wrapped up in the gear. Do I take the 70-2oo or the 300 2.8? Full frame on the D700 or smaller crop on the D300? What if they get wet? Maybe I should brings some wides for group shots. Now my bag weighs twenty pounds.
How about I just bring a splashproof e1 and a 14 to 54 and a 40-150 zoom? Covers the equivilent of 28-300 and two thirds of the kit is relatively impervious to everything but total immersion (incidently, my favorite swimming book is Total Immersion Swimming...) and the longer zoom can be replaced for around $150. Then I started looking at the Jpegs I was getting and was loving the skin tones so much. One thing led to another......
What I discovered is that when the camera is less important it's easier to make the subject more important and the immersion in the moment more transparent and less contingent.
I just came back from the Creative Photographic Retreat in Dallas, Texas. I was one of eight photographers and Photoshop experts who were asked to participate in the workshops. I put together a one and a half hour lecture on shooting with battery powered flash and gave the lecture twice a day on Friday and Saturday. We played with scrims and reflectors and umbrellas and radio slaves. It was an interesting crowd. Most of the attendees were there to learn better photographic technique to use in creating scrapbooks. I was the only male on the roster of speakers. 98% of the audience were women.
I'm used to speaking in front of groups that are mainly men and I noticed some profound differences. Men tend to be most interested in the process. How things work and why they work. Woman want to know what to do to improve their images. The image is the pay-off. With men the pay-off sometimes seems to be, "look how sharp this is!!!!!". With the women in the CPR program it was more, "look at how beautiful my (grandson, brother, husband, father, best friend, etc.) looks now that I figured out the lighting, photoshop setting or whatever."
It sounds odd but I think being a teacher there changed the way I think about photography by more than a few degrees. Now the question I ask myself is, "why do I photograph?, What am I trying to say? Who is my audience?" instead of pondering which lens might have better chromatic aberration control or corner sharpness.
I learned different ways to explain basic photographic principles and I learned that everyone comes to photography on their own time and at their own level and it's hard to rush it. I've been doing photography for so long that everything seems old hat and technically simple. But I helped a grandmother get up to speed with her new Canon Rebel xtsi and her Canon flash. And here's the deal....I think she'll make better photos than the guy who has everything in his camera bag but no idea why he's photographing...and the difference is that the grandmother has a passion for her subject and not for her gear. Think about it. A passion for the subject, not for the gear. Stops a gear nut like me right in my tracks and makes me look at what I do from a different perspective.
After spending three days with a bunch of motivated women learning to come to grips (and grins) with their cameras I think the thing the field of photography might find useful is a much bigger dose of estrogen....
There were four gear nerds in attendance but they happened to be the instructors. All women under 30, all sporting Canon 5Dmk2's and all sporting the latest Canon "L" glass. No exceptions. All of them were quick to dismiss flash and lighting in general. If it couldn't be controlled with a collapsible reflector then the light wasn't right. At first I was dismissive of them for being dismissive of using lights. But I looked at their work and realized that they had really mastered available light technique to an extent that made most rank and file gear nerds look like beginners. A lot of mental give and take. On both sides of the aisle...
The weekend did reinforce what I had been feeling over the last month as I made my (now famous) transition from Nikon and Kodak gear to Olympus cameras. It was just as I imagined. Once I removed the idea of "superior equipment as the talisman of photographic power" I came to grips with the reality that all the best of photography is about seeing clearly. And feeling strongly about the subject. Which for me is generally people.
The only camera I took with me for the weekend was the Olympus e520 with the sweet little 14mm-54mm zoom. The camera is currently selling for around $350 on Amazon and will surely be discontinued within weeks. It is steadfastly not the "state of the art" but it is small and very light and fits into my hands perfectly.
As I stood in the classes and helped people navigate the menus on their big Canons and a smattering of Nikon D3's I couldn't help but notice that I was outgunned by all of the attendees. And at the same time I felt a tremendous sense of freedom. That I could pursue my own course rather than be a standard bearer for a brand.
Here's a news flash! The e520 gets a bit messy in the noise department above ISO 800. In the old days my mind would start screaming for an upgrade. Now I'm thinking I should just pull the monopod out of retirement and work at ISO 400. When you use the flashes on manual (with various ratios) all hooked up to radio slaves, all the cameras become equal. When you use f 5.6 or f8 all lenses become (more or less) equal.
I found my favorite radio slaves. More important than a cameras or lenses (written tongue in cheek---) is, of course, great remote triggers for my flashes. I recently stumbled across a brand called Flash Waves that are tiny, have ten channels, work really, really well and have an "on-off" switch for the receivers. They run $200 for a transmitter and receiver and have one thing other brands lack----easily and multifaceted connection options. There's a traditional pc sync, a hot shoe and a port for quarter inch plugs and 1/8th inch plugs. Wonderful. I used a set with an Olympus fl50r flash, a Metz 54, two vivitar DF 383's and a Profoto box and nothing gave them pause. They will definitely replace my now morbidly obese, older Pocket Wizards.
Speaking of flashes. When I switched camera systems the one thing that gave me pause was switching out the Nikon strobes. Even if you are a Canon or Olympus die hard you have to admit that Nikon kicks everyones' butts when it comes to flash. At least that's very true if you use TTL. I did some research and, with many reservations, I ordered two of the Vivitar Series One DF-383 flashes from Amazon for $120 each. Fired them up for the workshop. They work well, a little slow in recycling (alkalines....) but the neat thing is that they have built in optical slaves and when you put them in the slave mode it overrides the energy saver mode that usually shuts them down in five minutes to save batt juice. They worked well as TTL flashes on the Olympus cameras. The light is a touch bluer than that from the fl50r..... Nothing some filter gel won't fix.
The guys from Olympus lent me an fl50 and an fl36 for the workshop and I think the Fl50r is awesome but I don't think I'll drop $500 on a flash that doesn't have any sort of sync terminal. It's a choice between hot shoe, Olympus' proprietary (controlled by on camera flash) optical triggering system or nothing. Come on boys, let's get the plugs back on the flashes! Nice looking results, though.
A few thoughts on the business of photography. I think we are at a critical stage in the business of photography and we need to start planning for the recovery. We need to start having meetings and happy hours and breakfast gatherings with all the photographers in our respective areas and get some solidarity on moving prices up. We provide the images that move businesses forward but we act like we're selling commodities like a Walmart and the race to the bottom won't help anyone. Once all the knowledgeable practitioners leave the field clients will no longer have a "good, better, best" choice. All that will be left will be, "I'll get to it as soon as I finish with my real job." or, "Well my wife thought it looked professional!" or "I shot it with a XXXXXX it's got to be professional quality." At some point we have to educate clients about the value we bring to the table in assignment photography. Why is it that the ASMP can't talk about setting ballpark, suggested prices for photography? Why aren't more people using Fotoquote when they bid? Why are so many people willing to leave so much money on the table????? I don't have the answer but it sure is time to start the dialog.
Tuesday, July 14, 2009
Tired of thinking about digital. I just want to look at a few photographs.





I remember this job so well. I'd been asked by an art director who knew my work to come up to New York and shoot images for a company called Primary Packaging. They printed exquisite packages for the cosmetic industry (among other clients). They did the little black boxes with gold foil stamp for Chanel and the lovely white boxes for Lancombe. I remember one room at the plant that was filed with gold foil for embossing. Just rolls of the stuff.
But what I really remember best is that the plant was filled with craftspeople who knew their jobs the way we know how to put on our pants or drive a car. They ran the presses with an eagle eye and a nose for ink density. There wasn't a digital indicator or device anywhere.
The whole process of shooting this de-mystified the New York Shooting experience for me. I called Michael O'Brien who owned a studio for years in the city to ask for a reference to an assistant. He put me in touch with a New York hot shot. I know he was disappointed when we met up to head over to the shooting location. I had one camera bag. A stand bag with my scarred Gitzo tripod and two old light stands. I brought along a couple of monolights and an old orange extension cord. I figured we were going to a printing plant, I could pick up a sheet of white board to use as a reflector once we got there.
My "entourage" was totally lame. It consisted of me, my very cool and highly talented New York assistant and the art director. Assist was shocked that we might be shooting people without hair, make-up or wardrobe people in tow. Just not done. He was also shocked to be not only the "first assistant" but also the second and third assistant. He was even more shocked when I decided that the plant had pretty good natural light from the hundreds of feet of frosted glass windows that ran down the length of the building. In the end I didn't even need someone to hold a white card as the light was perfect all day long.
The art director introduced me to the client. We went over the shots they were interested in and then.......the art director left. And then.......the client told me to go wherever I wanted and to shoot whatever I liked....and he went back into his office. The assistant was stunned. I felt a bit inadequate as I really didn't have much for him to do except carry the bag.
The cameras didn't have meters so eventually I let him do all the metering. And he also kept track of all the Polaroid trash we generated. Lunch was exciting. We walked two blocks to a sandwich shop. It was filled with factory workers. They all ordered two sandwiches.
I spent my day walking up to people and asking them, "What do you do?" They were all happy to tell me and then show me. If I liked it I set up the camera and took photographs. I always use a tripod. I still do.
At the end of the day I had about 40 rolls of 12 exposure black and white film rattling around in the bag. The assistant kept trying to write things on the paper but I stopped him. He wanted to keep notes so that I could "hold back" some of the film and test some of the film. The notes, presumably, would tell us how to proceed with the film not destroyed in the first run.
He was quiet when I told him that I was going to have all the film run at the same time. I asked him about good labs in the city. He had some suggestions and I asked him to get on the phone and find out what it would cost to develop and contact print the 40 rolls in the next 48 hours. He seemed excited that we could get it done for "only" $30 per roll. I laughed and we headed to a Fed Ex office to dump all the exposed film into a box and send it back to Austin Prints for Publicaton.
Jeff souped and contacted the film in one long night and had it all back to me with dispatch. It all looked great. It cost ten dollars a roll, plus shipping. I handed the art director the stack of contact sheets and he mused that he hadn't seen contact sheets that nice in years. The images were eventually used 12 feet tall at a trade show at the Jacob Javitts Center. They looked incredible.
Now when I look at the test prints I made in my old darkroom I remember being on the factory floor and marveling at how all the printing flowed through. It was such a mature process.
I don't know if the plant is still there. I'm pretty sure all of the people I photographed have retired. No one asked me about my camera. No one asked me about my film. Occasionally someone would look at a Polaroid and make a polite remark.
It was really a wonderful shoot. Just wanted to share it. Wish there were more like that.
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