7.29.2014

The frames between the frames.

Samsung Galaxy NX camera. 60 mm macro lens. 


Photography, as we practice it at the Visual Science Lab, is hardly ever deadly serious business. For the most part I chose this career because when I was working at an ad agency back in the 1980's the people in the ad business who seemed to be having the most fun were the photographers. They'd show up with a retinue of assistants, set up magical lights and fill the room with glorious energy. Once they got the perfect frame they played around some more, until they got bored or ran out of time. 

The fun thing; the wonderful thing is that the images we all loved and wanted to use in the ads were mostly the ones that came in the moments after the serious shooting. Those were the moment where everyone involved felt free to just play. Like kids. 

I'm all for photographers getting their technical ducks in a row but in a business like this, with all the budget cutting, uncertainty and competition, there's no reason to be in it unless you are actively having fun with the actual process of taking the pictures and making your art. 

I shot this for Samsung. Gloria was a wonderful model. We have tons of frames of her looking seriously alluring but the ones were we break away from the expected seriousness and play around with no seriousness involved are the most fun. A photo with the joy of the experience showing through is the target we're aiming at. You get there by letting go. You get there by sharing the fun.



1 comment:

Wolfgang Lonien said...

A wonderful photo indeed. And Gloria - loved her in this photo already...