One of the reasons bloggers need to be careful and always be truthful about their affiliations with manufacturers of products about which they write is that those big companies are very, very good about trying to "bend" or delay a blogger's representation of their product. The marketing teams at major camera makers are good at identifying long term influencers in their niche. They understand the value of a great review and the costs of a "so-so" review. It's always in their best interest to control as much of the "presentation" about their product as they can. I get that.
But an honest opinion should not be for sale. If you are from "the company" and you think we've misunderstood how to best use the equipment it's up to you to tell me what the owner's manual doesn't. To clarify. To put me in touch with your technical staff in order to clear up any oversights I may have made in using the product. After all, we've generally had the cameras we test in our hands for a short amount of time compared to the engineers who actually designed the gear.....
I had a recent phone call in which the representative of a camera maker, unhappy with my observations about video files, asked me if I was using their brand of lenses in my tests.
A hint to everyone making a camera they want to aim at film makers, cinematographers, hybrid photographers, video bloggers, etc. : People will put all kinds of lenses on the front of the camera. Some lenses will have been made by Zeiss, some will have been made by Nikon and some will have been made by companies we've never heard from. That's part of the style, the business and the willful customization of video tools that goes along with this particular revolution. Telling people your product is only useful when using your lenses goes a long way to killing your own product from active consideration by a whole community of avid users.
When we buy product we are generally doing so because we hope that it will fill a need or offer a feature that we don't already have. Early adopters have no choice but to dive in and try the gear. To some degree we depend on the makers to be somewhat honest about their gear. For example, Olympus has introduced a "hi-res" mode to their new OMD EM-5.2 camera but they've been very, very good from the beginning about downplaying the feature for day-to-day, casual photography. They caution in their advertising and in the manual that it's a mode only to be used when on a tripod and shooting objects that don't move. They were good at managing expectations and I'm happy they did so.
Other makers tout focusing speeds that only really deliver in zero gravity environments or with non-moving targets that have optimum contrast profiles. Samsung touts their new 4K codec, h.265, as an advantage but anyone trying to transcode the codec to use with Final Cut ProX or Premier would beg to differ....
So, I offer my condolences in advance to the manufacturers but we'll keep calling them as we see them while trying to figure out work arounds to make the products work as they should out of the box. But redefining the parameters necessary for success after the product has left the showroom floor isn't helpful.