Yesterday was about marketing. And fine tuning.

Untitled from Kirk Tuck & Will van Overbeek on Vimeo.

This is just a test of the Nikon V1 video at 720, 60fps. I looked at the top of my desk (as opposed to my "desktop") and figured it would make a cooperative subject.   I put together a DIY slider using a rail assembly from a company called, Igus.  There was a Manfrotto ballhead on top of the slider carriage. I lit the desktop, and the old Kodak camera, with two 1,000 LED panels.  I was looking for noise and artifacts.  The stuff looked pretty good in FCPX.

I keep getting more intrigued with video.  I had a sales meeting with a client yesterday and it's one of the few meetings I've done so far with the iPad2 as my presentation tool.  The ability to go from still portfolios to video with the touch of a finger was eye-opening for me.  With a print portfolio I was always careful not show to much.  Conventional wisdom said 20 to 40 nice prints.

I bought a program called Portfolio for iPad and arranged my work into six different categories.  Each category has its own icon and incorporates its own images.  Each category had anywhere from 25 to 40 images.  With the iPad in the client's hands he controls the pace of the show and the amount of images he wants to see.  It was fun to watch how addictive the screen is.  The client went through every image.  And all the videos (six).

I had also loaded a smaller portfolio, just for him, of images that I'd done various levels of post processing to.  I wanted to make sure he understood that we could overlay these effects to just about any image we create for him.  I labeled this gallery:  (His Name)'s Portfolio.   It took only minutes the night before to create the custom gallery of test images.  It would have required sending out for prints in my older style of showing.

His take away at the end:  "I have to be honest with you.  I much prefer seeing work on a screen than in a print book."

It was a successful marketing foray.  It got me back into his sphere of attention and hopefully, onto his "A" list of suppliers.  I left him with a copy of my new LED book as a leave behind.   I figure that, with over 300 of my photos in one place it's got to be a better leave behind piece than my competitors...

I will say this for progress: Carrying around an iPad beats the hell out of carrying around my 16x20 inch portfolio book (yes, I know, yours is 11x14 and it's just right and I should consider........).

Best of all, we used the calendar function on the iPad2 to book a lunch this Friday.  I still remember what a crusty, old marketing guy told me decades ago about a clients:  "Lunch em or lose em."


If anyone wants details on the "slider" let me know and I'll throw together a quick blog post.  

An interesting article about lighting. With an interesting conclusion.

This article is from Michael Reichman's amazing, Luminous Landscape site.  A treasure trove for people interested in medium format digital.  The article is a short history of lighting culminating with a very interesting conclusion that involves LED lighting.

It's from 2010.

http://www.luminous-landscape.com/techniques/the_next_chapter_in_photographic_lighting.shtml

Hard work is hard. Everything changes.

The sky behind this construction person was there.  It's been enhanced but it wasn't dropped in.


I'm usually as resistant to change as anyone else I know.  You find stuff that works and you try to stay in that groove until something pushes you out.  I'm coming to grips with the idea that post production isn't just a way to fix stuff we didn't get right in the shooting, it's also a way to finish out your illustrative  vision.  Maybe a path to completing what you had in your head when you were out shooting but what can't be done by camera alone.

There was a time when, by necessity, most everything was done in camera.  At some point in the 1980's or the 1990's the art of photography starting to diverge along two pathways.  One path was litered with the saints of documentary photography and its religion called on followers not to crop, not to heavily burn and dodge and never to change the contents of a photograph with retouching, air brushing or other methods.  And it was good.  And these people were called, "photojournalists."

The second pathway was engendered by the relentless needs of the marketplace.  Here anything you could imagine could, with time and budget, be done.  This was the land of top technicians and people with visions that couldn't be easily realized with regular, in-camera techniques.  This has become the land of post-processing.  In the past it was the land of air-brushing.  Nothing in the photograph could be taken as "truth" but it sure did look cool.  These people were imaginative.  And what they do we called, "Photo-illustration."

I was always in the first camp.  Henri-Cartier Bresson implied, to an entire generation of photographers, that only pussies needed to crop.  Real men saw the composition in the decisive moment and leapt upon it like panthers.  Generations of magazine picture editors forbade radical color changes because they would not be objective.  Never mind filter effects or added grain.  Anything that broke down the presumed objectivity of an image was forbidden.  And this was not just the provence of journalists.  The most powerful advertising icons, from the Herb Ritts/Calvin Klein underwear ads to the "Marlboro Man" ads to Bert Sterns Smirnoff ads were all done in this manner.  As are many ad images even to this day.  Sure, we retouched the frazzled edges but we didn't light em up.

PhotoShop changed everything for professionals and the ardent.  And now programs like Snapseed* are changing it all for everyone else.  It's everywhere.  The unspoken mantra is that a photograph is not ready for viewing until it's been dipped in the magic pool of post production.  Every image.  Every time.

I used to fight stuff like this.  I used to make impassioned arguments that photography should remain "pure" but I've given up.  This  change feels permanent.  When we came to a cultural conclusion that, if all the stuff coming off a camera sensor is already filtered, manipulated and color tweaked by firmware and software then wasn't it already "retouched" for all intents and purposes?  If you shot jpeg and you liked your files with a little extra sharpening and more saturation and you set your camera that way weren't you already toeing over the line of strict objectivity?

But it was all just an academic construct in the first place.  After all, even in the early days of color you could choose between the palettes of Kodachrome and Ektachrome and even Scotchcolor.  You choice of film speeds could buy you some extra grain and so one.

It's always tiring to tilt against windmills.  I'm tired of trying to bail out the Titanic with a small plastic bucket.  And I'm equally tired of trying to catch a two edged sword with no handle.  From now on anything goes.  Everything goes.  If it sells better with a coat of psychedelic paint spilled on it then who am I to question the marketplace?

I've written my last column disparaging HDR.  If you like it, more power to you.  I'm taking a psuedo-intellectual sabbatical from taste.  I'm working my maximum Zen and trying to live in the land of "no judgement."

We'll see how that works out.  I'm off to figure out how to automate Snapseed so I can churn my whole catalog of images through the "grunge" filter.  With enough grunge and tilt n shift I may even be able to pass myself off as one of the crowd.

*Snapseed is an app that was developed for use on the the iPhone or iPad which would allow you to tweak you images with contrast, color, sat and sharpness corrections but it also enables you to apply filters to create trendy looking images.  You can control the effects and combine them.  It's $20.  Now they make a version for the desktop.  I've taken the plunge, stopped lighting or even trying very hard during the shooting process, confident that I can just "auto-grunge" any of my images to save it.  You can too.

Snapseed for the Mac Desktop. Is it art? No. Is it fun. Sometimes.

When used as a quick contrast, brightness, contrast, etc. and sharpening tool, Snapseed works about as well as iPhoto or any of a large number of simple image tools you'll find on the web.  The magic is supposed to happen with the filters.  They have names like "Grunge" and "Drama" and "Vintage" and "Tilt and Shift."  They do most of the trendy stuff you'll see on the web.  I gave it a spin this evening.  While it's fun and makes stuff look different it's canned so eventually the effects will get old.  That shouldn't keep you from having fun.  Afterall, it's only $20.

I'll run the effects by the art directors who deserve them.

But once you've found a cute model.  Found a cute dress.  Gotten her on the floor with her legs in the air, you've really done all the hard work.  Why give a boxed software effect all the credit?

I'll keep it.  But like cheap alcohol I'll use it sparingly.

Roman Food. Roman Chef.

     The morning market at the Campo di Fiori, Rome, Italy.  


The man in the image above was/is one of the partners who owned a wonderful, little restaurant in Rome called, al Grappolo d' Oro.  If rumor is to be believed, it was at a table there that the famous song, "Volare" was written.  I was led to the restaurant on the recommendation of a native Roman back in 1985 or 1986 and I've returned for a meal on every trip since.  When my friend, Paul, and I shot in Rome in 1995 we ate there twice in one week. And that's says volumes in a "food city" like Rome.   I haven't been in a few years so I can't vouch for much now but I will always remember how fun it was to watch Carlo arrive at the Campo di Fiori market one day and carefully hand select the produce his restaurant would serve later that day.

He was, of course, a regular of the market and knew everyone there by name.

I was walking around the small piazzo with a Mamiya Six in hand.  I recognized him from one of my recent visits to his restaurant.  I took two frames and then walked off to see new things.  I ate at his restaurant again that night.

Walking through the markets in old towns is really nice.  There's a comfortable rhythm that feels organic and right.  The good ones dispay food with style but without too much flash.  I'm hungry.  I think I'll wander into the house and see what's for dinner.

These are medium format color negatives that were scanned at low res with an Epson V500 Photo.  With a little practice it does a good job with color negatives and even black and white negatives.  The images were taken with a Mamiya Six medium format camera and its normal, 75mm lens.  The images are nothing special to anyone but me.  I remember now the cool breeze of a cloudy day, the smell of the fresh fish and the vivid red of the strawberries like the day I took the images.

An Afternoon at the Theater with the Nikon V1.

I was supposed to shoot a dress rehearsal for an incredible musical, last Tues. night.  I had to call in sick.  We missed the chance to do a dress rehearsal shoot during a rehearsal.  Tues. was the last night without an audience in the house.  So, today I attended the afternoon matinee and sat in a seat that sits a little bit away from surrounding seats, on the side of the center section.  I wasn't able to move around the stage the way I usually do but we really needed the marketing images so this was our option.

Not wanting to distract my fellow show-goers I opted to use the Nikon V1.  I turned off the backscreen, put a little smack of black tape over the green status light and set the shutter to its electronic setting.  Once I turned off the sound, that camera was ultra-stealthy.  Silent.  Small (compared to my 5d2 or 1DSx) and unobtrusive.  I brought all three of the civilian lenses but I shot exclusively with the 30-110.

These are mostly shot at ISO 3200, out of necessity, and are SOOC Jpegs.  Shot in Jpeg.

Just put here as a real world thing.  Take em or leave em.

Sometimes we just take a photograph because it feels right.

The intersection of my dining room 

wall and the floor.  

We love to talk about gear so much it's easy to forget how important it is, every once in a while, to just put down the test chart mindset and look around at the world.  I was under the weather last week so when I got bored I puttered around the house and looked at what the insides looked like in the middle of the day.   I like the way the reflections from the sun on the tiles cast cool swirls into the middle tone shadows on the wall.  But I also liked the strong shadows on either side.